Email Marketing News & Articles

Marketing automation vendor Silverpop has announced a real time campaign buider called Universal Behaviors at the Amplify 2013 conference this week.

Digital marketing service provider Silverpop, which boasts a complete marketing platform with email, social, mobile and marketing automation tools has announced a new app for its collection: Email Insights. This app is designed to help marketers create better emails and email campaigns with a previewing feature that shows how the message will look on different devices and email channels.

Email marketing and marketing automation vendor Silverpop has received US $25 million in new funding, and the company has said it plans to use the cash to continue building out its sales and marketing teams.

Digital marketing is a complex machine. There are a variety of tools from engagement platforms to analytics that are designed to improve the customer experience and better a company’s revenue results. But how these tools are used can vary. One of the most significant processes (and tools) within digital marketing is marketing automation.

Curious about the state of email marketing? Silverpop has released the findings of its 2013 Email Marketing Benchmarks Study, which showed that email is still an effective channel for delivering personalized, dynamic messages at the right time.

YesMail Interactive, the email customer intelligence company has released Yesmail Data Intelligence, an email tool designed to improve message deliverability and email marketing ROI.

Email marketing service provider, StreamSend, has announced a new feature for its StreamSend Share 2.0 marketing suite, where users now have the ability to schedule social media posts.

Campaigner, a sales and marketing subsidiary brand of j2 Global Inc, has announced Campaigner Elements, an API tool for email marketing that gives marketers the ability to see data trends and manage contacts and campaigns.

In an increasingly omni-channel world, email remains a key method of communication. Yet, while over half of all welcome emails get opened, after merely a few of months, the open rate tends to decline to around 20 percent. 

What's a powerful Web CMS vendor to do without a built in, advanced email and social marketing tool? Build their own? Nonsense, EPiServer says.

Marketing automation is a hot buzzphrase right now, but what exactly does it mean and why should marketing professionals care? Cloud-based marketing automation software provider Marketo attempts to provide answers to these and other questions in its latest guide.

When it comes to improving web experiences with the help of marketing automation -- our editorial theme for February -- are you really getting the most out of your tools/processes? Does your company have a well-thought out plan for how you target your audience, how you will create and evolve the messages they see and understand how it all impacts their engagement online? Or does your organization collect leads but is ineffective at tracking them?

Startups and SMBs who need a free email marketing bundle might be interested in a European firm called Mailigen that is offering its Epic Free Email Marketing Account for up to 5,000 subscribers.

To paraphrase the three rules of real estate, the key to effective email campaigns is test, test, test. This week, Yesmail Interactive announced a new test optimization solution to help email marketers find the winning combination. 

The presents have been purchased, given, opened and put away, and now we denizens of digital media must pay homage to the resilience of humble paper marketing that drove the purchase of those gifts. The Baynote Group's yearly shopping study has found that paper catalogs influenced holiday shopping behavior more than Twitter, Pinterest or Facebook.