A small, growing email marketing provider says it has the technology to take on MailChimp.
Paris-based Mailjet launches a feature today called A/x testing which allows users to test subject lines, email content, sender name and send time for up to 10 email test groups before sending what Mailjet calls the most optimized email version to the broader target group.
It says no other email service provider (ESP), including MailChimp, offers it.
"We're an all-in-one email provider where clients get maximum insight and deliverability results from both marketing and transactional emails," said Anthony Marnell, Mailjet's New York City-based vice president and head of US operations.
"It gives those powerful APIs to the technical team and the robust marketing tools and analytics tools to the marketing teams. We're trying to give companies the ability to get maximum benefit from each individual contact with each email sent."