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Email Marketing News & Analysis

Balancing the Marketing, Digital Experience Scales

Balancing the Marketing, Digital Experience ScalesIn the rapidly changing marketing landscape -- where technology-enabled digital channels arise seemingly overnight -- marketers are struggling to keep up in the digital experience catch up game. Each year, we diligently examine trends that will allow us to continuously improve in order to get ahead in the New Year. As we close out 2013, the situation report suggests that a discontinuous rather than incremental approach to improvement may be the only maneuver to balance the scales.

Few Customers 'Extremely Satisfied' with Omnichannel Customer Experience

Ring Bell for ServiceFor some time now, companies of all shapes and sizes have been expanding their online presence and setting up profiles across various digital media channels so they can be where their customers are. But a new Zendesk survey that examined the omnichannel customer experience shows they have a long way to go.

A whopping 73 percent of consumers think companies are paying more attention to generating sales across multiple channels than in delivering a consistent and seamless customer service experience. How has the omnichannel customer experience gone awry?

Adobe Changes Pricing Structure for Marketing Campaigns

Adobe Campaign Abandons Email CPM PricingAdobe is introducing a new pricing plan for its campaign management service. Starting in January, Adobe Campaign, one of six digital marketing units the company includes in its Marketing Cloud services, will no longer charge customers on CPM or cost-per-thousand emails pricing. Instead, it will charge a "platform fee" plus a fee per customer profile.

In an interview with CMSWire.com, Mathieu Hannouz, senior product marketing manager for Adobe Campaign, said the move is designed to encourage customers to embrace cross-channel marketing.

Which Marketing Channels Provide the Most Value?

Customer Experience, Which Marketing Channels Provide the Most Value?We've all witnessed the transformation of marketing in the past decade. With digital technologies have come a variety of new options for targeting and reaching out to both potential and current customers.

Where we once had direct marketing, mass media advertising and similar tactics, we now have search marketing, social media, pay-per-click advertising, mobile marketing and more.

The going assumption among many marketing folks is that we need to find some way to be omnipresent -- as in, we have to learn about every channel and drive value through each of them.

The reality is that we simply cannot be all things at once. We need to pick our battles carefully, measure results and commit ongoing support only where we can derive value.

For Love of Email: The Strange Story of MailChimp

mailchimpcat.jpgMention MailChimp -- and you'll probably think of a global email marketing provider. But if you think of a strip club, inside jokes, coloring books, monkey hats for cats and a willingness to put the customer experience ahead of technology, well, that would be accurate, too.

Twelve-year-old MailChimp is a quirky company with a unique perspective on business, customers and creativity, according to John Foreman, chief data scientist at the Atlanta-based company.

EMC Isilon: Hadooping With Us Is Free #strataconf

Say you were a contestant on Jeopardy, and the answer Alex Trebek read was “EMC, Hadoop."  Chances are the question you’d buzz-in with would be "What is Pivotal?" — referring to the company EMC spun-off less than a year ago.

I suspect EMC would rather not have it this way. After all, big data is a huge component of the company’s strategy, and its Isilon division provides its own offering for deploying Hadoop and analytics. The trouble is not enough people know about it.

Look Out, Return Path, Yesmail Intros Email Deliverability Intelligence

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A marketing email that isn’t delivered is worthless. To help marketers get a better handle on what gets through, Yesmail Interactive is introducing a new in-house email deliverability service.  

Marketing Automation Provider ExactTarget, on a Roll, Launches New Email Products

With the dust settled from Salesforce.com’s acquisition of marketing automation provider ExactTarget in July, and following this week’s announcement of the ExactTarget Marketing Cloud, the marketing automation provider is now unveiling a variety of new email marketing products. 

TESTED! Personal vs. Business Email Contacts on B2B Websites [Infographic]

Thumbnail image for personal business emailIt's common practice in B2B marketing to require business email addresses on websites and online forms, but does this requirement leave valid leads on the table? 

Semantic Technology: The Future of Search for Digital Marketers

Customer Experience, Semantic Search: The Future of Search for Digital MarketersThe prediction that search would become increasingly semantic and graph-based has certainly proven to be more than true. Semantic technology is disrupting the traditional marketing experience as companies are turning to big data, algorithms, graph-data and automation to retain customers and increase sales.

Yahoo Leads comScore Report, Not Everyone Convinced of Success

customer experience: yahoo comscore resultsYahoo’s redesign seems to be paying off as the media company pulled ahead of Google for web traffic according to a report from comScore.

Three Keys to a Competitive Content Marketing Strategy: Message, Medium, Membership

Customer Experience, Digital Marketing, Three Keys to a Competitive Content Marketing Strategy: Message, Medium & MembershipMost of us fight the daily whack-a-mole war on email and try to split our time judiciously between multiple devices and infinite amounts of digital content. There is no shortage of it. The result? Scarcity of attention. 

Create Engaging Emails with Marketo's Definitive Guide

Create Engaging Emails with Marketo's Definitive GuideNeed advice on how to craft the most engaging emails? Marketo has produced 150 plus pages of tips in an attempt to define the email marketing genre.

 

Content Marketing: B2B v. B2C [Infographic]

Everyone can benefit from an effective content marketing strategy, but unless your audience is everyone, you may want to tailor your strategy to meet your audience's needs. Not all companies are created equally -- some market to other companies, while other market exclusively to citizen consumers. Let's take a look at some of the ways B2Bs and B2Cs use content marketing. 

Yesmail to Boost Data, Campaign Management with RedPoint Partnership

Yesmail to Boost Data, Campaign Management with RedPoint Partnership

Yesmail Interactive is focused on data and campaign management with its recent RedPoint Global partership. The two companies have teamed up to offer Yesmail customers a more complete view of customers across channels.

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