Email Marketing News & Articles

To paraphrase the three rules of real estate, the key to effective email campaigns is test, test, test. This week, Yesmail Interactive announced a new test optimization solution to help email marketers find the winning combination. 

The presents have been purchased, given, opened and put away, and now we denizens of digital media must pay homage to the resilience of humble paper marketing that drove the purchase of those gifts. The Baynote Group's yearly shopping study has found that paper catalogs influenced holiday shopping behavior more than Twitter, Pinterest or Facebook.

In that last 12 months, online videos have had 182 million views. According to Sunday Sky’s 2012 State of Online Video Research Report, online video made up 56% of consumer web traffic in 2012, up from 51% in 2011 -- but it hasn’t just been Psy’s Gangnam Style.

Email marketing platform provider Yesmail Interactive announced today expansions to the repertoire of capabilities in its platform.

Knowing how well your digital marketing campaign is working compared to internal metrics is helpful, but getting a sense of how well it is working compared to external metrics (such as competitors’ campaign results) can give a crucial competitive edge. With its Market Intelligence tool, Yesmail aims to allow digital marketers to study competitors’ results, as well as their own, across email and social channels to create success at a level that beats not only internal expectations but the expectations of competitors.

Despite the proliferation of digital channels, email remains an old standby: one of the most focused, effective ways to get a marketing message directly into the hands of customers and prospects.

Forrester and GSI Commerce have released a new report that gives organizations more insight into exactly how consumers buy online. The study examined tens of thousands of orders and found that in spite of technology advances and more sophisticated marketing techniques -- nothing has really changed when it comes to what drives people to buy online.

Web CMS vendor Telerik is adding enhancements including support for ASP.NET MVC (model view controller) and the Razor rendering engine, as well as a redesigned email campaign management tool, to the new version 5.1 of the ASP.NET-based Sitefinity CMS.

Janrain, known for its user management solutions for the social web, has announced two partnerships aimed at extending social access across multiple channels.

Although some industry observers have been predicting the death of email for some time, the instant electronic version of letters and postcards remains a popular means of communication. However, even email’s most stalwart defenders will admit it has grown a bit stale compared to newer forms of electronic communication such as texting and social media.

Engagement RFM, or eRFM (Recency, Frequency, Monetary Value), combines online behavioral and transactional data to improve the accuracy and segmentation of email marketing campaigns. According to some observers, it represents the future of email marketing.

What are you doing to improve digital campaign performance? A new study aims to help you apply best practices to your online marketing processes. Using its proprietary Yesmail Market Intelligence tool, Yesmail tracked and analyzed more than 20 popular clothing retailers’ Facebook, Twitter, YouTube and email campaigns over a three-month period to assess how effective they were in driving consumer engagement. What they found indicated that many social media and email campaigns do not match up with consumers’ patterns for when and how they engage with brands.

Twitter is purchasing RestEngine, a provider of technology that enables social app publishers to send individually targeted emails to subscribers based on their usage history. Befitting an action performed by a company specializing in 140-character blurbs, neither Twitter nor RestEngine appears to have released any detailed information about the purchase or future plans, but that has not stopped widespread online speculation about the deal.

E-retailers have a habit of sending messages at least once or twice a day to their database of customer email addresses, regardless of who they are or the last time they made a purchase. Marketing managers are still attempting to unravel the mystery of what makes some people open and read their messages and others immediately trash them.

There is one obvious clue -- settling for mass blasts will do nothing for garnering positive attention.

Forget the Magic Quadrant, and say hello to the internet marketing map. WordStream, provider of best-in-class search marketing solutions, has released its 2012 Internet Marketing 150, which compiles the top software and SaaS providers currently doing business in 10 major business categories.