Emarketer News & Articles

Once there were radios, then came television, and now, with computers quickly becoming America’s primary source of entertainment, advertisers are being forced to take notice. The latest trends in online advertising reflect this changing vantage point, as a new analysis from eMarketer shows video will be the fastest growing digital ad format over the coming years, slowly but surely gaining momentum against search and banner ads. The oracle has spoken. 

Social media moves so fast, it's hard to keep up. Here are the week's top stories in scan-friendly format:

• Study Reveals Mood Swings In Tweets
• Huffington Post Traffic Hits 1 Billion Pageviews
• Which TV Shows Are Popular in Social Media?
• Twitter Ad Revenue to Top $400 Million By 2012

Breaking news: Social media is not free. Sure, Twitter and Facebook and a slew of other social networking platforms don’t cost anything to sign up. But they do steal your time and energy.

A recent infographic outlines the specific costs associated with implementing social media in an organization. From staffing costs to advertising campaigns to tracking tools, it all adds up.

It will be the best of times and the worst of times.

Amidst the 2009 predictions for e-new year, there is a consensus that it will bring both financial ruin and success. Chances are that both will come true.

eMarketer released insights of the Internet's plight into the aught nines -- and well, they're kind of what you'd expect. Their senior analysts offered up their best guesses. Let's take a look.

A recent report by eMarketer has everyone scratching their heads. It seems that the Web is set to buck another trend — the rumored economic recession. The report projects that online ad spending is supposed to rise by 23 percent this year (which, keep in mind, is slightly lower than what eMarketer projected in October 2007).