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Emc News & Analysis

Big Data Bits: Strata + Hadoop World Rewind

Last week was huge in the booming world of big data with vendors simultaneously chasing market share and sharing innovations on the big stage at Strata + Hadoop World in San Jose, Calif.

If you have a big data product or service to sell, there may not be a better opportunity. After all, there’s a captive audience that paid big bucks and committed their time to be there. Attendees genuinely want to hear what you have to say. This is why so many vendor announcements are made at, or around, the conference.

Putting forth the best you have to offer while on the big stage, without sounding like an infomercial or slamming the competition seems to challenge some, though. Here’s the secret, strut your best stuff, your grandest vision and your ability to deliver, and the customers you want to win over will see and hear, only you. Knock a competitor, even if you don’t out rightly name them, and there are two of you sharing the spotlight. Is that what you want customers to remember?

Enough said.

EMC, Hippo Partner on Content Management for the Digital Era

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It's long been a dream of content management solution providers from both sides of the street to offer Enterprise Content Management (ECM) and Web Content Management (WCM) capabilities under one roof to help companies optimize their information assets and provide enhanced customer experiences.

And while it's an impressive vision, single vendors have seldom realized it. Managing enterprise information — and leveraging it to inform and present web and (now) digital experiences — are different things.

EMC Documentum tried to do both with Web Publisher, a product it ceased developing in 2010. Alfresco tried as well, but it now seems to be steering customers toward its web content platform partners.

The better solution: collaborative efforts between WCM and ECM providers to deliver best of breed solutions for their mutual customers. And that’s precisely what the teams at Hippo and EMC’s Enterprise Content Division (ECD) are doing today as they bring to market an enhanced integration between Hippo's web content management system (WCMS) capabilities and EMC Documentum’s ECM platform.

EMC/VMware Spinoff Pivotal Tests Big Data's Golden Rule

What’s good for the community is good for business. This is the new golden rule. Or at least that seems to be the case in the world of big data, where most commercial solutions are open source at their core.

“Enterprises don’t want lock-in,” said Michael Cucci, a marketing manager at EMC/VMware spinoff Pivotal Software, during an interview last week. He added that companies want to be able to influence the future of the technology that they use to drive their businesses. In fact it's practically a must. “It has to be open source or the conversation doesn’t begin,” he explained.

With realizations like this, how do you sell (even the best) a big data platform that’s largely proprietary?

It turns out that maybe you don’t.

What Big Secret Will Pivotal Unveil Next Week?

While it’s no secret that Pivotal is making a big announcement on Feb. 17 during which it will evangelize about a new, “groundbreaking” approach to big data, who exactly is showing up to its party remains to be seen, as is what they will be open sourcing and how they will be spinning it.

But here’s the deal, as time passes, people talk and wheels turn in everyone’s heads. Who will Pivotal’s “special industry guest” be? Does it really know “What’s next in big data”?  

What's Really Going on at EMC's Content Group?

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Shock and awe can be a good thing, especially if you’re introducing a change that’s long been desired. That’s why EMC’s Information Intelligence Group (IIG), which holds Documentum, Captiva, Syncplicity, among other product lines, waited until its annual partner pep rally last week to announce that it was changing its name to Enterprise Content Division — ECD is its acronym.

“We wanted to create some excitement around it,” said Rohit Ghai, EMC ECD’s new president. He knew that almost no one showed affinity for the old name, Information Intelligence Group (IIG) as it has been called for too many years.

“No one knew what that meant,” an EMC partner who asked not to be identified told us.

And while that kind of feedback matters a great deal to Ghai, there were three primary drivers behind the renaming: legitimacy, heritage and evolution.

EMC Documentum Group Changes Its Name and Leader

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First off, we know that the division of EMC which owns Documentum is actually called IIG, or the Information Intelligence Group. At least until now that is. Tweets from IIG’s partner pep rally, held earlier this week, reveal that the division, which most simply call Documentum, will now be named the Enterprise Content Division. This has been confirmed by a conference attendee.

So now it’s EMC ECD, got it? If not, no worries, just keep calling it Documentum. The new names never seem to stick.

Will 'Cloud-Only' Cast a Shadow on the Box IPO?

Box CEO and co-founder Aaron Levie is obsessed with the cloud. He wears cloud socks, the license plate of his car said “Go Cloud” and he tweets about “cloud” constantly.

Back in 2010, he asked if it was a “problem to judge girls you meet by how much they know about cloud computing?”

In 2011 he predicted that “for everyone in cloud and the enterprise, this is going to be a very big year for us all.” We guess you could say Box had an exciting year: it landed Proctor and Gamble as a customer.

In 2012 Levie reported “I'm just struggling with a world where #Tebow is more exciting to the general population than cloud computing.”

In 2013 he suggested that a book about cloud storage would be a blockbuster: ”There's a Facebook book. And now a Twitter book. Shocked that no one wants to write about the cloud storage industry. #bestseller”

In 2014 he told the world that a win for Box (after gaining 300,000 employee GE as a customer) is a win for “cloud, user-centric IT, enterprise mobility and more. There is a real sea change in software adoption happening.”

So far this year he’s had to put a muzzle on it (and we’ve missed his stream of jesting tweets) as he waits for its company to go public, which should happen tomorrow. It's expected to open at $14 a share.

Making EFSS More Than Just a Bucket for Content

2015-20-January-Jeetu-Patel-2.jpgOver the holidays I had the opportunity to trade some emails with Jeetu Patel on the future of the Enterprise File Sync and Share (EFSS) industry. Patel is general manager of Syncplicity, a business unit of EMC.

Prior to leading Syncplicity, Patel was Chief Strategy Officer of EMC's Information Intelligence Group (IIG). He was responsible for orchestrating and driving cross-category product vision, growth strategy, innovation agenda, cloud computing and big data initiatives. Additionally, he headed Worldwide Marketing for IIG, where he was responsible for product marketing, thought leadership, as well as competitive, vertical and solutions marketing.

Can Egnyte Snuff Box's IPO Fire?

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Egnyte CEO Vineet Jain makes no apologies. He handpicked today to reveal that his company is raising the stakes in Enterprise Sync and Share (EFSS), just a few days before Box’s IPO. The latter is expected to start trading on the New York Stock Exchange at the end of the week -- on Jan. 23.

Jain said Egnyte initially planned to make its announcement on Jan. 27. But he didn’t want to chance Egnyte getting grouped in with Box should its IPO disappoint. “We don’t want to be defined by the way the market reacts to Box,” he said.

Of course Jain, whose company might be seen as a Box competitor (they are both named in the same Gartner MQ report as well as Forrester Wave), made it clear that though both companies provide solutions around file sharing, they are quite different.

“EFSS is table stakes,” he said. Box co-founder and CEO, Aaron Levie has said this too. Ditto for the CEO’s of a dozen other competing vendors.

Big Data Bits: Spotlight on EMC, VMware, MongoDB, Hortonworks

Big data and the vendors that help us leverage it are “all that” in 2015. The evangelists have created believers. Enterprises are strategizing and implementing, their pilots are done. And entrepreneurs are crushing data and creating smart products, the kind we haven’t seen before.

With only one work week completed in 2015, here’s the hottest of the hot news.

8 Companies Leading ECM Into 2015

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The enterprise content management (ECM) market looks set to change again. According to new research form Boston-based Nucleus Research, enterprises are taking to the idea of storing content on external servers.

ECM vendors have moved into agile mode and are now focusing on the development and simplification of their systems as well as automation and integration of new capabilities to generate value propositions for customers.

6 Predictions for Information Management in 2015

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Last year wasn't dull in the world of information management and if even half of these predictions come true, we're in for some interesting days ahead. From the world of enterprise file sync and share, to big data's IPO dreams, to the future of some of the heavy hitters in the industry, there's a little something for everyone.

Spanning Expands Cloud Data Protection to Office 365

2014-05-December-Copies.jpg"What if?" This question plagues companies who have made the move to the cloud. In spite of reassurances of data security and efforts by providers to back data up, the worst case scenario is never far from mind. Spanning, just over a month after its acquisition by EMC, is offering Office 365 users a solution to help manage that "what if" scenario.

The new cloud-to-cloud backup solution is designed from the ground up to work with desktops, tablets and mobile devices and offers access to all enterprise data wherever employees are working and through their preferred device.

EMC Should Sell Documentum, HP Should Buy It

EMC made big news yesterday when it announced its hybrid cloud play. Headlines raced across the wires saying things like “EMC Frantically Pivots Toward the Cloud” and “EMC Moves Fast To Retain Relevance And to Survive - More Acquisitions Announced.” This isn’t us making the drama. The eye-grabbers come from TechCrunch and Forbes respectively.

Not one of the articles mentioned Documentum. In fact, it doesn’t seem to play a role in EMC’s survival. And this isn’t just what the lack of media attention to EMC’s Enterprise Content Management play suggests. In EMC’s quarterly call with investors last week, neither EMC CEO Joe Tucci nor his lieutenants (David Goulden, CEO of EMC Information Infrastructure and CFO Zane Rowe) uttered the name of its spawn at all.

EMC Gets a Hybrid Cloud Play, Will Anyone Buy?

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EMC has been blasting its trumpets about the cloud for at least four years. It might even be longer, as anyone who has been to an EMC World from 2010 onward can testify. And frankly, even most Las Vegas locals probably equate EMC with cloud because banners have been plastered around the airport, the Sands Convention Center and even the strip for a week each May since 2011, when the company holds its annual user conference.

And while all that’s fine and good, ask the average IT pro what EMC does and they’ll tell you it’s a storage company.

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