Employee Engagement News & Articles

LinkedIn’s Cinderella Story....

The words “social enterprise” or “social business” can mean different things depending on your industry. However, whether you’re using social technologies to communicate with your employees in an effort to spearhead innovation or you’re a non-profit or start up using social technologies to contribute to the greater good, at the end of the day, using social technologies to share, collaborate and connect with others is changing the way we work.

At what speed does your business make change happen? While technology evolves faster than ever, corporate culture has been slow to embrace, adapt and adopt new enterprise collaboration strategies, social technologies and overall business processes. If you’ve ever asked yourself “how can I make a difference?” in leading change at your organization, add Change with Confidence to your reading list. 

Your customers are talking about you. Are you listening? While more and more companies are embracing the voice of their customer, what the customers says isn’t always true or accurate. How can organizations begin to filter reliable feedback from the noise? We spoke with Questback’s Senior Methodologist, Darren Bosik about how feedback software management solutions can amplify the voice of customer.

Can enterprise call center employees be motivated by gamification techniques? Performance optimization provider NICE Systems and gamification vendor Bunchball think so, and have formed a partnership to help improve performance among customer-facing and back office employees by using virtual challenges, contests and quests.

Not long ago, a spark ignited inside a dystopian society, and the people staged a revolution against the oppressive, all-powerful leadership. But when the revolution failed, the leaders punished the people for their bold actions, instituting harsh policies that sent all but a few into a state of fear and despair.

Employees, being wonderful, irrational, social, purpose-driven creatures, are your most important weapon in connecting with and delighting the equally irrational customers you hope to convert to loyal advocates.

"The average man is by nature indolent -- he works as little as possible. He lacks ambition, dislikes responsibility, prefers to be led. He is inherently self-centered, indifferent to organizational needs. He is by nature resistant to change. He is gullible, not very bright, the ready dupe of the charlatan and the demagogue" -- Douglas McGregor, The Human Side of the Enterprise

These are a few of the assumptions underlying some of the management practices and theories of change we inherited from the industrial age.

Balancing the demands of digital marketing isn’t easy, especially if you’re the chief marketing officer. What makes you most successful? No one can deny that leveraging big data to build solid relationships customers is key, but according to a new report by Forrester, most CMOs believe it’s actually an enterprise-wide commitment to brand building that is critical to success. 

Gamification is certainly a hot topic nowadays. We've seen the power it has to engage customers, and now many companies are turning to gamification within the workplace in hopes to engage their employees like they have their customers. But is it a good idea, or does gamification cause an unhealthy competition amongst co-workers?

In the enterprise, for departments such as IT, Communications and Human Resources, the most important “customers” are actually internal employees who work within the walls of their own organization.

When it comes to employee engagement, the biggest ROI is to think of your staff just like you would a customer: seek to understand their interests, their rituals, and their ways of communicating as well as how they want to be treated.

There are many things we can do to help our social media presence get more attention. From content marketing to community building to social advertising, but when you think about it, it comes down to not just amplifying your message, but getting brand influencers to share on your behalf. But getting your influencers to share isn’t always easy. The folks at Gaggle Amp want to change that. 

Since their inception, intranets have revolutionized the workplace and the way employees collaborate and work together. But how do they continue to be such an asset? Through ongoing evolution that reflect technological and workplace advancements.

Who wants to be a loser? No one.