Empowered Employees News & Articles

Balancing the demands of digital marketing isn’t easy, especially if you’re the chief marketing officer. What makes you most successful? No one can deny that leveraging big data to build solid relationships customers is key, but according to a new report by Forrester, most CMOs believe it’s actually an enterprise-wide commitment to brand building that is critical to success. 

There is a lot of talk from technology vendors about creating employee engagement. The message seems to be, “buy technology and you can create employee engagement.” It’s a nice thought but not one that is likely to pay off.

Everyone has an opinion about Bring Your Own Device policies. Regardless of what you think about it, BYOD ranks high on IT’s lists of mobile concerns and has companies and vendors alike scrambling to accommodate the growing proliferation of mobile devices. Still, we’re so caught up in talking about BYOD, that we haven’t considered how to actually create a BYOD policy. Until now.

In this age of social marketing, why not use your employees to help sell the company’s products? A new whitepaper from Dachis Group gives ten steps on how best to do that.

It's Friday, we've got a list, let's do this. Fortune magazine dropped its list of the 100 best places to work, and since none of us work at these companies, let's pick the list apart to see how terrible it is, or not, to work for these companies. 

As we prepare to close the books on 2012, I've been thinking about what the past 12 months have meant for our industry. It’s been an exciting year -- one in which the practice of enterprise collaboration has begun to grow into maturity. If it were up to me, 2012 would be known as the year of enterprise collaboration. And so would 2013.

Over the last couple of months I’ve presented my vision of the future of work to thousands of people at large events, small private sessions and boardroom meetings around the globe. While the presentation evolved from meeting to meeting, the underlying message remained unchanged: work should be fun.

If you haven’t heard of Mark Fidelman, you should become familiar with his name. 

In previous articles, we have covered the different solutions that can be built using SharePoint. But even the best of features are no good if they aren’t being fully utilized by the organization. 

There is much said about employee engagement these days -- how it is essential to great business outcomes, and how it is often shockingly low. Gallup’s 2009 statistical analysis across multiple studies show pretty radical correlations between having engaged employees and corporate outcomes.

Strong title, but if you asked Adam Pisoni, Yammer CTO and Co-founder, that's exactly what he will tell you. The future is, you guessed it, enterprise social networks and the cloud.

It wasn’t that long ago that salespeople feared that sales force automation (SFA) tools would result in the loss of their jobs. It sounds like a reasonable fear -- automation in other areas resulted in fewer people doing the same amount of work.

At Social Slam 2012 last week, one of my big ideas about community management was that it’s a lifestyle, not a job. It’s not revolutionary, but it does bear repeating, considering that so many companies continue to operate between the hours of 9-5, with little regard for how they will engage with users in the evenings, on the weekends and across the world. A recent report by Forbes Insights surveyed more than 500 executives to better understand the changing landscape of the workplace.

However empowered they may be, most organizations still worry about what their employees will do if given the ability or access to engage online. What started with intranets and social media will only continue to spin out of when you add user generated content to the mix -- or so says the results of Qumu’s April 2012 Business Video Behavior Project, which looked at the topic of employee-generated content (EGC) in the enterprise.

Signs of social business are readily found on the internet today. But when considering social business inside the enterprise, the evidence isn't always as clear.