HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Engage2013 News & Analysis

Playing with Gamification: Employee and Consumer Perspectives

Person fishing

We've discussed gamification a lot lately. Why it works for many organizations. Why it may not work. Where a major research firm thinks it's going.

So we cast our gamification fishing lines to find companies who swear by the concept of motivating customers and employees. And we got a couple bites.

Gartner Sticks to its Failing Gamification Prediction

Strategy game

A little more than a year ago, Gartner said gamification was being "driven by novelty and hype" and that by 2014, 80 percent of current gamified applications will "fail to meet business objectives primarily because of poor design." Standing by that, Gartner?

"We think it is still on track," Brian Burke, Gartner's research vice president and lead on gamification told CMSWire this week. "In our 2013 Hype Cycle for Emerging Technologies, we place gamification at the ‘Peak of Inflated Expectations’. We continue to believe it will move into the ‘Trough of Disillusionment’ in 2014." 

Gamification: Game With the Concept?

Next year will be the year gamification fails. It’s a concept built on hype, and 80 percent of all programs will die by 2014, according to Gartner

Rajat Paharia disagrees — 100 percent. The founder of Bunchball, a provider of online gamification solutions, he thinks it is only logical, in a data-driven world, that organizations implement gamification strategies to motivate employees and customers, and recognize, reward and encourage a deeper learning of concepts for better business outcomes.

Which side of the gamification hemisphere are you on? Is it a fad or here to stay? We caught up this week with a few industry insiders to find out what they had to say.

Getting Real About Employee Engagement

When I look at my history of blogging and talks, I realize that employee engagement is the single thread that ties my perspectives together --  it's a topic near and dear to my heart. I believe that without meaningful change in employee engagement, our efforts to gain value from social business are completely lost.

What Does Your Employee Experience Look Like?

Most of us have to put up with airline travel several times a year. Few of us look forward to it. Some of us actively dread it. And yet, does the flying experience have to be something we dread?  

Tweet Jam Recap: Gamification & the Challenges of Creating Engaged Employees

Things certainly got heated during yesterday's Tweet Jam! So, what did our experts have to say about gamification and challenges surrounding employee engagement? Read part two of our Tweet Jam Recap to find out.

Tweet Jam Recap: Defining Employee Engagement #SocBizChat

If you attended yesterday's #SocBizChat about employee engagement, you know it was a lively event. There was much debate about what employee engagement is, what it entails, what makes it work, how to measure it and what can keep it from flourishing.

Employee Engagement - From Buzzword to Business Value

"Any company trying to compete … must figure out a way to engage the mind of every employee.” -- Jack Welch

Tweet Jam Reminder: Inspiring Employee Engagement #SocBizChat

It's that time again -- we're just a little over an hour away from this month's Tweet Jam and it is promising once again to be a lively one. This month we will be talking Employee Engagement -- What is it? What are the tools and processes used to drive it? What are the challenges to creating an engaged workforce?

Employee Engagement 2.0 Requires a Human 1.0 Foundation

Are you seeing the phrase "employee engagement" a lot lately? Boy, I am. Along with "collaboration technologies" and "internal communities," the focus of a large number of articles and monographs online appears to be how to enable the people in your company to feel more a part of the work they do and how to enable that. So why is it that many of these same colleagues read these same articles and come away ambivalent about the efforts?

Engaging Naturally is the Highest Form of Employee Engagement

How does technology impact employee engagement? We posed this question to Workshare Co-founder and CTO, Barry Hadfield to see what he'd have to say in light of some of its recent releases.

Cool Hand Luke and Why I'm Passionate about Intranets

I often catch the train to work and it’s depressing to see the perennial look of gloom on the commuter faces each morning. Work is this huge chore that must be endured, Mondays are the worst day of the week, the weekend cannot come quickly enough and retirement is the holy grail that we all work towards.

Engage and Motivate with Employee Intranets

Now more than ever attracting, motivating and retaining top talent is vital to a success of a company and the key to it all is engagement

Gamification in the Enterprise - I Just Don't Get It

There's been a lot of talk about Gamification lately, and while I'm no expert, I'd like to take some time to explain why I just don't get it, why I don't think I ever will, and why I think the current treatment of the subject is overblown and heading into "trendy fad" territory.

Weekend Reads: Taking Games to Work, Governance in the Cloud

Unsure where gamification can best be used within your company? Still figuring out how to establish a real measurement of employee engagement? Unclear which direction to take with the Yammer/SharePoint roadmap? Contemplating a move to the cloud but haven't thought out your governance strategy? This week's contributors have got you covered.

Displaying 1-15 of 39 results

< Previous 1 2 3 Next >