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Enterprise 2.0 News & Analysis

Playing with Gamification: Employee and Consumer Perspectives

Person fishing

We've discussed gamification a lot lately. Why it works for many organizations. Why it may not work. Where a major research firm thinks it's going.

So we cast our gamification fishing lines to find companies who swear by the concept of motivating customers and employees. And we got a couple bites.

Microsoft's Secret Social Weapon: Why Yammer Will Replace Traditional Extranets

Microsoft's Secret Social Weapon: Why Yammer Will Replace the Traditional ExtranetBatman has a utility belt: a set of useful gadgets he can rely on during his never-ending fight against crime. Every incarnation of the character has this belt and most people can name a favorite tool -- be it the Batarangs he throws at evildoers, the grapnel he uses to scale and swing from buildings or a simple flashlight.

Yammer is a lot like Batman’s utility belt.

2014 Wish List ... from Dux Raymond Sy

2014 Wish List ... from Dux Raymond SyIn 2014, I wish … Organizations will strive to be responsive.

The rapid speed of information is driving a major shift in business engagement. A responsive organization calls for the open flow of information; encourages experimentation and learning on rapid cycles; and organizes around a network of employees, customers and partners motivated by shared purpose. Organizations that miss this paradigm shift will face dire consequences. -- Dux Raymond Sy
, vice president, customer strategy and solutions, AvePoint Public Sector

Title image by Amodiovalerio Verde (Flickr).

Gartner Sticks to its Failing Gamification Prediction

Strategy game

A little more than a year ago, Gartner said gamification was being "driven by novelty and hype" and that by 2014, 80 percent of current gamified applications will "fail to meet business objectives primarily because of poor design." Standing by that, Gartner?

"We think it is still on track," Brian Burke, Gartner's research vice president and lead on gamification told CMSWire this week. "In our 2013 Hype Cycle for Emerging Technologies, we place gamification at the ‘Peak of Inflated Expectations’. We continue to believe it will move into the ‘Trough of Disillusionment’ in 2014." 

Multipurpose Bitrix24 Adds More Features to its Social Platform

Swiss knife.jpg

Bitrix24, the social intranet that wants to be your Swiss army knife of productivity, is out with a new version that offers activity streams, reporting tools and web phone calls.

Targeted at small- and medium-sized businesses (SMBs), the suite includes social communication, collaboration tools, workflow, knowledge management, file sharing, CRM and a project management toolset.

Enterprise Social Networks: Vendors the Same, Adoption Slow

So let’s dive into an enterprise social network for our organization, you say?

Know this — not everyone is going to use it. Most probably won’t, in fact, and when you research a vendor for the platform, all of them will look pretty much the same.

The Enterprise Collaboration Tipping Point

Social Business, The Enterprise Collaboration Tipping Point2014 will be the year when true enterprise collaboration takes off in large and midsize corporations. To make it happen, companies will need to adopt a new approach when implementing technologies for information workers, focusing on simplifying the digital work environment for their employees and other contributors, and creating virtual proximity.

What Wearable Computing Means to the Enterprise

What Wearable Computing Means to the EnterpriseThere are some compelling use cases for wearable computing in the enterprise, but it depends on whether enterprises themselves create and adopt these new platforms. Like it or not, these devices will be brought to work -- and whether that is a threat or an opportunity depends on how you plan to take advantage of this trend.

2014 Wish List ... from Alan Lepofsky, Part 2

2014 Wish List ... from Alan LepofskyWhat I'd love to see is a single messaging protocol that allows people to use whatever client they choose for communication. That would include email, chat (Skype, Google Hangout, etc.), text message, Twitter direct message, Facebook message, etc. I should be able to simply "address" messages to people and those recipients should be able to receive them however they want. The fragmentation in messaging today is a terrible problem. -- Alan Lepofsky, vice president and principal analyst, Constellation Research 

Title image by Amodiovalerio Verde (Flickr).

2014 Wish List ... from Alan Lepofsky

2014 Wish List ... from Alan LepofskyI would like to see less discussion/marketing about the technology itself and more focus on how new tools and processes can help people and their organizations succeed. Companies should not be focusing on social, mobile, cloud and big data. What they need to care about is closing sales deals, providing better customer support, making better products, innovating and staying ahead of their competitors.

We in the industry live too close to our own hype to realize that most people don't operate the way we do. The typical employee is not glued to their desk all day staring at a screen filled with tweets and other social media posts -- they are busy going about their day trying their best to do their jobs. There is a huge opportunity to improve the way most people work. It's not about creating a better social network or a fancier word processor, it's about improving the job specific processes people already use. That way doctors, lawyers, engineers, bank tellers, factory workers, small business owners and many other professions can see similar benefits to the ones we close to the technology are experiencing today. (to be continued ...) -- Alan Lepofsky, vice president and principal analyst, Constellation Research

Title image by Amodiovalerio Verde (Flickr).

A Cloud Based Intranet, Courtesy of eXo

In the four years since I last took a good look at the eXo platform, quite a bit has changed. Back in the day when I was a web and intranet consultant, eXo positioned itself as the premier open source web content management (WCM) platform -- a more extensible platform than out of the box applications like Drupal. I recently had the pleasure of chatting with Patrice Lamarque, vice president of products for eXo and we discussed eXo's new premium cloud offering, its new marketing focus and the changing enterprise software market.

 

What You Need to Know about Enterprise Mobility for 2014

2013 was a banner year for enterprise mobility. In case you weren't keeping track or had an actual day job that kept you away from the day-to-day changes in mobility, here's a look at what you missed.

Social Fears and Anxiety in the Enterprise

Social Fears and Anxiety in the EnterpriseIn my work as a consultant I frequently come across organizations that appear terrified of allowing or enabling social features in the enterprise.  It doesn't matter if it's SharePoint’s newsfeed, MySites, Yammer or other social tools -- the thought of introducing these tools internally meets with resistance.

2013 - The Year Social Business Got Real, What it Means, What's Next

2013 - The Year Social Business Got Real, What it Means, What's NextJust recently I've seen a number of industry discussions that allude to the death of social business, posts about the declining interest in communities, big moves from industry peers who are moving on and conversations about how social marketing is now mostly blended with advertising.

What's happened? Have we lost our way or is the path just rockier than we expected?

2014 Wish List ... from Robin Daniels

Social Business, 2014 Wish List ... from Robin DanielsI wish 2014 becomes the year when we put users first, not technology. Technology should be an empowering tool to free knowledge workers everywhere to do things they never thought possible. Instead of thinking about technology as a way to control, we should think about technology as a way to liberate.

I wish 2014 is the year when we move from "Mobile first" to "User first." It shouldn't be about the device or devices, but about what's best for the user to get anything done, regardless of job, title, location or industry. Software companies should collaborate to make this priority number one to help information workers everywhere. -- Robin Daniels, head of enterprise product marketing, Box

Title image by Amodiovalerio Verde (Flickr).

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