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Enterprise 2.0 News & Analysis

Social ROI = Return on Insanity

Social ROI = Return on InsanityThere’s no way to put this delicately, so I’ll be blunt: quantifying the financial benefits of an enterprise social network is turning your company -- and the entire social technology industry -- into a three ring circus.  

The ongoing demands of individual executives, archaic software evaluation processes and an obsessive focus on employees as productivity centers instead of human beings have turned collaboration into chaos, and social analytics into a spectator sport. As vendors, consultants and analysts vie for customers and relevancy in the enterprise social networking space, we’ve become elephants that do tricks for peanuts, or tigers that jump through flaming hoops when the ringmaster says it shall be so.

French Telecom Giant Orange Admits Massive Hack

Only two days after Target CEO Gregg Steinhafel was forced to resign amid fallout from a massive cyber attack, French telecommunications giant Orange admitted that hackers have stolen the personal data of 1.3 million customers.

According to Orange, the attack took place last month and resulted in the theft of large amounts of personal data including telephone numbers, birth dates and email addresses.

Orange claims no credit or debit card information was compromised.

The Learning Organization as Social Business

McKinsey has repeatedly published very aggressive outlooks for the value that could be created from companies progressing to the social business. In a 2012 report, the research firm estimated that social business technologies could improve productivity across the value chain as much as $1.3 trillion annually, just for the enterprise sectors of professional services, CPG, advanced manufacturing and retail financial services. According to McKinsey, two-thirds of that forecast value aligns with improving collaboration and communication within and across enterprises.

But for such value to be achieved from transformative collaboration, enterprises must change culturally, operationally and strategically to accommodate new ways of learning, sharing and applying knowledge that benefit individual and organizational performance. Only through cultures conducive to widespread collaboration and knowledge sharing can enterprises find their way to the competitive strength of the Learning Organization.

My Future of Work, Collaboration and Relating

For the past eight years I’ve been boots-on-the-ground either as a practitioner or in support of practitioners who were trying to bring about change within their organizations, often from a tech first perspective. They’d identified connection, collaboration, engagement and productivity efficiencies as the rationale for these efforts. Some talked to tech analysts, pundits, consultants. They’d read books and case studies. Some even got brave enough to talk to their employees and customers about what they needed and fought through the corporate mechanisms to try to answer a piece of that call.

We chanted encouragement in the background, patted each other on the back and commiserated when the behaviors didn’t change. How could they when we were simply talking about technology? Those bemoaning their 20 percent adoption rates chalked it up to a bad integration, feature set, project management or worse, let our cynicism take over and insist change will never come, that we are doomed to dysfunction -- or even worse, that it’s just tools. It really doesn’t matter if they use them or not, as long as the paycheck comes on time.

Target Breach Creates New Opportunities for IBM

2014-06-May-gregg-steinhafel

The cost of security breaches are staggering. Just ask former Target President and CEO Gregg Steinhafel, who was just given the boot following a massive security breach last December. The board of directors, it seems, wants a new face to restore consumer confidence.

It’s probably just a coincidence, but news broke last night that IBM was releasing new security software and services. It also comes as the Ponemon Institute released research that shows the cost of data breaches increased 15 percent in the past year to $3.5 million or an average of $145 per record breached.

Making the Right Case for Social Business

Making the Right Case for Social BusinessIn spite of a rash of vendors flooding the markets in recent years to help us "socialize" the business, many enterprise buyers still feel skeptical that an investment in social technology will deliver a sufficient return.

Our mandate at 451 Research is to analyze the impact of innovative and disruptive enterprise technologies. We look at social business in all its forms -- be it team collaboration, file sync and share, workforce management, etc.

Though we see a lot of innovation, we are not seeing that much disruption -- there is clearly a distance between enterprise buyers and technology vendors right now. It's a gap that we believe can be bridged in a number of ways, but will require work from both buyers and sellers alike.

EMC's InfoArchive Paves the Way to the 3rd Platform #MMTM14

Enterprises of every kind and every size are drowning in data. And that’s not only because it’s being created at record rates by points and clicks, likes and tweets,  not to mention the Internet of Things.

There’s also content and other kinds of information that’s not being used at the moment, but can’t be trashed because of regulatory requirements. It might be needed later and, heck, someday it could even turn out to be golden.

Needless to say, keeping everything where it is has associated costs — production systems become unnecessarily taxed by inactive data, backups become more burdensome, decommissioned apps remain on standby for compliance reasons and the mere thought of moving to another platform and taking it all somewhere else, in its current format, becomes both daunting and impractical.

Structured data, unstructured content, print streams, xml from all kinds of applications, at scale, from across the enterprise. Today’s problems can’t be solved with yesterday’s tools. 

EMC IIG's 3rd Platform Journey Begins #MMTM14

Rick Devenuti.jpg

Sure, computing’s 3rd platform has plenty of appeal, but that doesn’t mean enterprises are trekking to it yet. After all, most of today’s businesses run on the 2nd platform and they’re quite happy there — or at least they can’t justify a move at the moment

But some problems and business processes can’t wait. They cry out for new ways of getting things done. And when EMC’s Information Intelligence Group President Rick Devenuti and his team see a customer with a problem, they help solve it. When they see many customers with the same problem, they build a solution.

Such was the impetus behind EMC’s Supplier Exchange. It connects information to work in a way that only the cloud can.

Want to Succeed in Social Business? Invest in It.

This year’s State of Community Management research is the culmination of five years of defining, helping to develop and documenting the discipline of community management -- a critical enabler of social business. This year’s research surveyed objective artifacts of community management maturity and enabled us to compare programs across industries and use cases.

The good news is that 76 percent of communities have approved strategies. This is a great indication that organizations and executives can now envision the value communities will contribute to their business and suggests a maturing market.

The bad news? Only 35 percent communities have approved and resourced roadmaps.  

Cisco Guns for Microsoft with Jive Software Integration

social business, Cisco Guns for Microsoft with Jive Software Integration

Cisco under CEO John Chambers (left) isn't hiding its intentions with its integration with Jive Software for enterprise collaboration.

It wants to go after Microsoft. And probably IBM, too.

How do we know? They told us.

"Through this partnership, Cisco supports complete communication and collaboration, end-to-end," said Peder Ulander, vice president of collaboration solutions marketing for Cisco. "With Microsoft you would need to get bolt-on offerings from other vendors in order to approximate this set of integrated capabilities. With our offering, you get everything, from the world’s leading web-conferencing solution to the leading social collaboration platform, all from one vendor."

The Elephant in the Room: Evolving Work Styles

The Elephant in the Room: Evolving Work StylesWith all that has been studied, written about, developed and tweaked in the area of the social enterprise, why are some of the world's leading organizations still struggling with their social initiatives? Is there something that all of the pundits are missing?

The answer is the elephant in the room. We can discuss solutions until we’re blue in the face, but the answer lies within the evolving dynamics of work styles that we’re seeing across the board at business and enterprises.

Where the Differences Lie in Enterprise Social Networks

Where the Differences Lie in Enterprise Social NetworksAs more companies look to enterprise social networks to help boost collaboration, taking the first step can be difficult. Deploy the wrong enterprise social network and no one will use it, providing little to no value. Get it right and barriers between functional silos will fall and teams will operate with greater efficiency, flexibility and responsiveness.

The difficulties that companies have had in deploying enterprise social often start right at the beginning. It’s not hard to understand why choosing a product can be tough since most enterprise social networks look almost identical. All the basics are there in just about every product including microblogging and conversations, groups, and document, file, and content sharing. Security and other major enterprise deployment factors are also similar across vendors and products. On the surface, all enterprise social networks look the same. The path to value, however, lies in some key differences.

Need Your Employee Engagement to Shift Gears?

Need Your Employee Engagement to Shift Gears?An employee outlook study in the UK last year found that sixty percent of employees are "neutral" – they’re neither engaged nor disengaged at work.

While this isn’t as damaging as having an army of actively disengaged employees, it’s still a big concern. Or maybe it’s better seen as a big opportunity. With the right strategy, you can release this untapped well of employee potential.

Getting to the 'What, When and How' of Mobile Strategy

2014-30-April-Starting-Line.jpgThe questions around how to become a truly mobile enterprise currently centers around a “this vs. that” argument -- hybrid vs. responsive? Build iOS first vs. build Android first?

It's tough to figure out a mobile approach. But while these questions are great to ask today, they don’t tackle the bigger picture of mobile strategy tomorrow.

LinkedIn Adds Content Partners Program to Its Resume

In case you haven't noticed, professional network LinkedIn has added "content network" to its resume. To beef up that credit, the site has added a partners program to help companies create sponsored content.

Sponsored updates are LinkedIn native advertisements, where company created content is distributed to targeted audiences on the site. To assist companies with creating and distributing sponsored updates, two new kinds of content marketing partners have been created – sponsored update partners and content partners.

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