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Enterprise 2.0 News & Analysis

Getting to the 'What, When and How' of Mobile Strategy

2014-30-April-Starting-Line.jpgThe questions around how to become a truly mobile enterprise currently centers around a “this vs. that” argument -- hybrid vs. responsive? Build iOS first vs. build Android first?

It's tough to figure out a mobile approach. But while these questions are great to ask today, they don’t tackle the bigger picture of mobile strategy tomorrow.

LinkedIn Adds Content Partners Program to Its Resume

In case you haven't noticed, professional network LinkedIn has added "content network" to its resume. To beef up that credit, the site has added a partners program to help companies create sponsored content.

Sponsored updates are LinkedIn native advertisements, where company created content is distributed to targeted audiences on the site. To assist companies with creating and distributing sponsored updates, two new kinds of content marketing partners have been created – sponsored update partners and content partners.

Mobile Steps Out of its Second-Class Role

First it was desktop computers. Clunky, rooted, desktop computers.

Then came laptops (which several customer service representatives have informed me are no longer called laptops, hence the extreme heat felt while using the computer on my lap was my own misuse of the tool and not a defect of the battery. But that's a story for another day).

Then came smartphones and not too long after tablets, many of which belonged to the employee. A much abbreviated timeline of employee's computer workstations, sure, but suffice it to say that companies still struggle with how to meet employee expectations for mobile.

Rocky Mitarai, senior product marketing manager for Adobe Connect, took some time out to explain where the potential lies when you provide workers with the right technology and why mobile should no longer be treated as a second-choice.

5 Steps to Effectively Manage Your Mobile, Social Workforce

5 Steps to Effectively Manage Your Mobile and Social WorkforceWhat was the first thing you reached for before getting out of bed this morning? Your smartphone, right? You had to look up your calendar, latest updates on your Facebook wall and maybe peek at emails sitting in your inbox.

The explosive growth of mobile and social technology is no surprise: It is a natural evolution of how we as humans interact. Mobile and social technology has provided us with the ability to organize, and connect faster and better than ever before. It’s not just a vehicle for connecting with old friends or keeping up with the latest celebrity news, but rather a powerful tool that helps people unite, mobilize and act on a global scale. It’s been the voice of revolutions, united people across the world to bring disaster relief to the Philippines after Typhoon Haiyan, and has been responsible for placing worldwide attention to social, political and environmental issues.

Finding the Middle Ground Between Mobile Employees and IT

Finding the Middle Ground Between Mobile Employees and ITExecutive leadership and IT eye mobile technology as a meaningful way to empower their workforce, enticed by the long list of benefits such as higher productivity and faster decision making. Human connectivity is a big draw as well -- the increased personal communication creates a closer sense of community and excitement from working collaboratively leads to inspiration, innovation and a greater sense of engagement.

The Rise of the Digital Workplace

Business adoption of social tools may be subject to debate. What is not, is its adoption of digital. Employees’ sense of their workplace, workmates and tools for getting work done is increasingly digital. This is true independently of how social a company is or is not. The vast majority of employees only hear from their leadership electronically, if at all. Similarly their primary or only relationship with many of their peers may now be digital.

We've Got the Scoop on Enterprise Mobility

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Maybe your employer doesn’t know what you’re up to on the mobile devices you use for work, but we do.

OK, we admit it, we’re not talking specifically about you, and our knowledge isn’t first hand.

But we did get a peek at the findings of the world’s first report focused purely on enterprise mobility, cellular data and trends. It was brought to us by Wandera, which provides a mobile Data Gateway aimed at ensuring a productive and secure mobile Internet experience for businesses.

Will IBM's Mail Next Stand Out in Enterprise Email?

social business, Could IBM's Mail Next be a Standout in Enterprise Email Land?

IBM claims its Mail Next email platform is about having fun and making things easy on people who are trying to get work done.

Will it be?

We won’t know until at least the fourth quarter when Big Blue releases it under the Connections brand.

We do know this: People are interested. Tweets exploded when IBM announced the product at its January IBM Connect conference in Orlando. Today's webinar on Mail Next sold out.

“We still believe we’re ahead of the market in our ability to help users prioritize what they need to focus on,” Kramer Reeves, director of Messaging & Collaboration Solutions for the IBM Software Group, told CMSWire this week. “We think Google is trying to do this, but I don’t think they’re there yet.”

End One Size Fits All Mobile Strategies

End One Size Fits All Mobile StrategiesWhether you think intranets remain an important part of the digital workplace or fall under the "why bother" school of thought for giving mobile access to intranets, the variety and differences of our organizations require that we eschew any overly simplistic advice. Instead we need to consider what the real business drivers and employee needs are as we work out what constitutes a suitable mobile employee experience.

Why Mobile App Developers Turn to PaaS

For better or worse, Bring-Your-Own-Device (BYOD) will continue to pull business workflows into mobile and personal devices. Efforts to keep business functions in their traditional channels have largely failed and according to analysts, we should expect sharp double-digit growth to continue.

This paints a picture of a much more challenging application development environment. More applications must now be accessible, directly or through some intermediary, to a wider range of environments than ever before. Management and rank-and-file people now expect access to once sacrosanct information -- inventory data or customer files, for example -- no matter where they are or what time of day it is.

Executive Involvement Aids Successful Online Communities

2014-22-April-5-Year-Old-Development.jpgIn spite of growing evidence of the value of internal and external communities, executives still hesitate when it comes to funding online community initiatives. This is just one of the findings of The Community Roundtable's fifth annual State of Community Management 2014 report, released today.

At 77 pages, this report is the most in depth to date, offering a body of data against which communities can benchmark their efforts. It builds on the quantitative methods established in last year's report to create a set of community maturity indicators.

This is not only a report on the performance of communities, it is a testament to the knowledge gained from them. The methodology and examples included throughout the report were informed through the active involvement of TheCR network members, who make up 43 percent of the 164 communities surveyed.

From Mobile Tasking to Mobile Productivity

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I love my mobile phone. Aside from helping me screen calls and serving as my primary phone these days, it is my lifeline when I'm away from my computer. Most often, its role as my connection to the world takes place when I am out running an errand or away from my hometown.

While my mobile phone is my lifeline to the world, it's very hard to do work on it. Sure, I can check email, review very short documents and manage my blog. But real work is a challenge. Most mobile applications are task-based and focused on providing a single feature very well.

If we want to move past this focused mindset to a world of true productivity, we have to give serious thought to an important question. What, if anything, do people really need to accomplish on their mobile devices?

CMSWire Tweet Jam: The Mobile Enterprise - Meet the Experts #SocBizChat

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It's no secret that with each passing day, businesses are becoming increasingly mobile. From BYOD to remote working, the mobile invasion is upon us. So what tools will ensure a secure and reliable connection, what challenges does the mobile enterprise face and where do we go from here? Find out at this month's Tweet Jam.

SharePoint Users Routinely Breach Security Policies

Research by Cryptzone shows at least 36 percent of SharePoint users are breaching security policies — and another 9 percent admit they have no idea how to prevent sensitive information from being uploaded.

The study, conducted among attendees at Microsoft’s SharePoint Conference in Las Vegas in March, is a warning to organizations that it is essential to develop adequate information security policies. It further underscores how lack of such policies are putting business critical information at risk. 

Earlier this month, Cryptzone, a provider of encryption solutions and identity and access management (IAM), was acquired by Medina Capital, an equity investment firm focused on the IT infrastructure sector.

How Mobile Apps Will Change Corporate Intranets

How Mobile Apps Are Changing Corporate IntranetsThe concept of the browser-based intranet as most people know it is a relic of the 20th century: You may as well dress it down in flannel and send it off to a Pearl Jam concert. A seldom elegant mashup of communication channels, application functionality, document collaboration and now enterprise social, the intranet at its heart is an idea from the days before mobile and BYOD that, much like the Cadillac Escalade and the British aristocracy, continues to hang on long past its expiration date. And yet it’s not going anywhere any time soon.

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