Enterprise 2.0 News & Articles

 Back in September, the Dachis Group introduced us to its Social Business Index -- a tool based on deep big data analysis of a company’s global engagement designed to provide companies with insight on optimizing their social spend. This week it has launched a new online service called the Social Performance Monitor (SPM).

As social business vendors grow, especially those who provide solution suites, there is a greater need for professional service consultants/analysts to undergo rigid vetting appraisals and skill certification testing similar to military training courses. It’s one thing to be dedicated to social engagement and quite another to be both committed to improving the business bottom line and the overall experience for the customers and having the skill to do so.

Every year I get asked “What’s next for collaboration?” I did 10 predictions for 2011 and followed up last month in CMSWire on how well I did with those predictions. I was about 80% right (by my reckoning): let’s see if I can be more accurate this year. Some of my predictions for 2011 did not come true. Oracle did not acquire OpenText, but maybe that will happen this year, since there is a good relationship already.

This year, keeping some of my 2011 predictions in mind, I have 10 new predictions that cover a wide range of collaboration topics from community management to reinventing the supply chain. Don’t get your elves all in a twist, there will be plenty about technology. In this article I offer my first two predictions.

The 2011 National Business Ethics Survey results show a rise in the influence of social networkers and a workplace divide between employees who spend substantial time on social networks and their non-networking colleagues.

With over 100 million active users on Twitter, it can be a pain to verify which account is the real deal, and which are just impostors trying to pose as celebrities and notable people. Twitter has attempted to make sure identities of celebrities are not spoofed with their Verified Account feature, but is the process of verifying an identity really foolproof?

The first week of 2012 has proven beneficial for mobile. There were a few reports that indicated that mobile won’t just be big in 2012, it’s already growing rapidly. But rapid growth has also identified many ways companies are unprepared to leverage mobile to improve online conversion. 

A simple bet a few days ago led to a slick new Dropbox service with more than 10,000 new users in the first three days.

The web is abuzz with rumors of a pending Google Tablet to challenge, not perhaps the Apple iPad juggernaut, but Kindle's new "Fire," in what some are calling the next "Fire fighter." And with smoke from the Italian press, kindling from an upstream Taiwan component supplier, and perhaps a grain of truth thrown in the mix, we get to the core of how these things get started in the first place.

More than twenty years ago, United Airlines came out with a powerful TV commercial that is very relevant today to all of us in the business of building social enterprise solutions -- especially at a time when customer experience should be at or near the top of all of our priority lists for the New Year and beyond.

Do you have a social media marketing plan for 2012? Will it differ from your 2011 efforts? Results from a recent social media marketing survey show that marketers are planning to invest heavily in social media marketing in 2012, but they are still grappling with getting sufficient resources and ROI.

Google+ is a ghost town. Google+ is dying. Google+ is dead. You read it on the Internet, so it must be true, right?

While it wasn't the record-breaking 61.64% share of mobile web browsing that Apple's iOS achieved in October 2011, Net Applications, the company that counts hits on its 40,000 client sites, said that Apple's popular iOS browser dominated the mobile web again in December with 52.1%, well ahead of its closest competitor, Java ME (Micro Edition), designed for embedded systems and claiming just 21.27% market share. 

Android ranked a distant third at 16.29% in December, with Symbian and BlackBerry at 5.76% and 3.51% respectively.  But Apple's share has been dipping since topping out in October, losing ground to the embedded Java ME source code licensed under the GNU General Public License and found in cell phones, and other computer products such as PDAs and set-top boxes.  

2011 proved to be an interesting year for Klout, the scores of which aim to measure influence based on your ability to drive action online. But it's not dwelling too much on past mistakes, such as linking to unregistered users’ Facebook accounts without authorization, or improving its algorithm so much that it lowered scores dramatically. Regardless of these gaffes, Klout is focused on the future and it has big plans for 2012.

There's been a euphoric halo around all things social. Stick social in front of any word today and it sells: social networks, social business, social software, social media, social CRM, etc, etc, etc. There must be a bubble like the internet of 1999. Except there is no bubble, the hype of all things social is indeed real and 2011 has come to a close. No question that in 2012 anything social will remain hot -- as long as it’s tied to mobile.

Las Vegas' annual Consumer Electronics Show shindig starts on January 10 and, alongside the latest batch of smartphones and tablets, it is the new class of PC ultrabooks that will take center stage.