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Enterprise Cms News & Analysis

DNN Finds Marketing Tools Easy to Use, Hard to Integrate

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Marketing automation. Social media monitoring. Customer relationship management (CRM). These tools are essential for most businesses, but a new report from content management system/community software vendor DNN notes that mid-sized companies struggle to put them together.

The report, "Marketing Got Complicated: A Look Inside the Marketing Department at Mid-Size Companies," was conducted in conjunction with Lawless Research. It surveyed 300 marketing decision makers at companies with 50 to 5,000 employees. On average, marketers at these companies reported that they are responsible for six marketing functions, with the top ones being market strategy, online marketing, customer retention, brand management and social media marketing. 

Will Documentum and Syncplicity Hit the Jackpot at EMC World?

Will  Documentum and Syncplicity Hit the Jackpot @ EMC World #MMTM14They say that everything that happens in Vegas stays in Vegas.

They’re wrong.

At least when CMSWire is there. And we’re going to be at EMC World and the Momentum (Documentum) Conference next week.

And while -- at this point -- we haven’t been briefed on what’s supposed to go down, our prying eyes and ears have been working the vine. We’ve also looked back at our coverage of Documentum conferences over the past few years to see if what we found lacking then still needs to be delivered.
 

How a Shared Knowledge Base Can Help You Survive the Vendor Shuffle

2014-01-May-Onboarding.jpgProbably the only thing that will change more than the version of the software or hardware you’re using at work is the sales representative who sold it to you, and sometimes the service team that supports you. Corporate layoffs, mergers and acquisitions, reorganizations and retirements create new challenges for businesses that require relationships and ongoing communications with their vendors and account managers.

Each new account team member needs to be educated on your business, products, processes, contracts and the people responsible for them. Such a transition at the end of a critical quarter or technology rollout can sabotage success and set you back for months.

One way to ease the onboarding of your next account manager is to organize a shared knowledge base in a way that can help them hit the ground running.

What Box's (Supposed) Delayed IPO Might Suggest

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If it’s true that Box has delayed its IPO, then we have one thing to say. Told you so.

We called it last week when we couldn’t find any signs that the enterprise file-sharing (EFSS) startup had embarked on its pre-IPO road show. It was hard for us to believe the company’s CEO, Aaron Levie, could dazzle potential investors without making so much as peep.

After all, Levie is smart, funny and he’s even a former magician. Suffice to say, he knows how to work a crowd.

But he didn’t get to do that last night. Not even on Twitter.

Box filed the paperwork for an initial public offering in late March, and announced its intention to trade on the New York Stock Exchange under the symbol "BOX." But we wonder: Are the bulls getting anxious on Wall St.?

Game On! Industry Responds to OneDrive for Business

Microsoft CEO Satya Nadella's vision of “Cloud for everyone, on every device” no doubt includes Enterprise File Sync and Share (EFSS).

Earlier this week the company put Box, and almost every other vendor in the space, on notice with a blog post, “Thinking outside of the Box.”  

Its author, John Case, corporate vice president of Microsoft’s Office Division, had a fairly simple message for the marketplace:

The era of making isolated, single-solution decisions is rapidly coming to a close. Smart businesses are now choosing partners that have a holistic, comprehensive and connected set of cloud offerings and in doing so, creating a 'data culture' in their organization.”

In other words, Microsoft users should look to OneDrive for Business as the way to go for EFSS.

When you take into account that 670 million users use Microsoft Office and Office 365, what Microsoft’s message boils down to is pretty simple: If you’re a point EFSS solution in our world, you’re redundant.

Microsoft's OneDrive for Business is No Slam Dunk

There’s no place like Microsoft, and there’s no need to leave.

That’s what the world’s largest software company hopes you’ll believe when you get a look at OneDrive for Business, its Enterprise File Sync and Share (EFSS) service.

While there’s nothing wrong with the idea — being everything to everyone isn’t a bad business strategy, if the community appreciates it and you can pull it off. And Microsoft thinks it’s off to good start. It owns the desktop, after all. Most of us have grown up using and are now raising kids who also use Word, Excel, PowerPoint …

So, earlier this week, when John Case, corporate vice president of Microsoft’s Office Division, announced the company would be increasing the default storage on its EFSS offering from 25GB to 1 TB, it seemed like a sweet deal. In fact, it still does. Ditto for granting the same allotment to Office 365 ProPlus subscribers.

But is giving away extra storage the winning ticket in the EFSS space?

Probably not.

Missing the Boat on IT and Technology

2014-29-April-Ship-Launch.jpgWhen you look at surveys of CEOs, such as the one by PwC in 2014, McKinsey in 2013 and IBM in 2012, they reflect what we should all know: that the innovative use of technology is one of, if not the primary, enabler of business innovation these days.

Whether it’s connecting with the customer (as referenced by IBM), obtaining market insights (through analytics including big data analytics -- see this discussion of a McKinsey report), or simply finding new ways to deliver products and services to customers, technology is a critical driver of business success.

Is the Big Data Backlash Real?

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Earth be still.  Big data has lost its luster.

Could it be that analyzing terabytes, exabytes and zettabytes of information won’t make us smarter … or, even worse, could it make us wrong?

We’re beginning to see headlines like “Google and the flu: how big data will help us make gigantic mistakes” in the Guardian, “Eight (No, Nine!) Problems With Big Data” in the New York Times and “Big Data: Are we making a big mistake?” on author and Financial Times columnist’s Tim Harford’s site.

If you believe what you read, then big data isn’t the ticket that we once thought it was.

Or, maybe it still is, say a whole host of others. They’ll likely point out that “big data” is simply resting in Gartner’s “trough of disillusionment” at the moment, because, as with most new technologies, the number of failures outweigh the number of successes early on.

So, if you buy Gartner’s theory, we’ll slowly but surely, learn to do big data better, climb out of the trough and onto the Slope of Enlightenment where it will become more and more embraced by the mainstream.

Big data will present us with tremendous new insights, just not quite yet.

Do You Really Need Microsoft Office?

Thumbnail image for SoftWatch Office licenses 28 4 2014.jpgTwo things are made clear in the new benchmark report from SoftWatch: 1. Business users spend a lot less time using their Office applications than might be thought. 2. If an organization did an in-depth analysis of Office usage across the enterprise, they might well find that dumping Office and moving to another, cheaper productivity suite could save them an awful lot of money.

IBM Opens Marketplace for Cloud Apps

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IBM's cloud marketplace finally went live this morning, giving users the ability to buy cloud offerings and third-party products that work on the SoftLayer platform with the swish of a credit card.

While the site has only been live for a few hours, it already has a few hundred hosted IBM applications as well as a range of middleware products from its BlueMix platform. About a quarter of those applications can be purchased by credit card directly from the online store.

The Holes in the Enterprise Cloud's Silver Lining

2014-25-April-Pop-Quiz.jpgPop quiz time.

Take out your #2 pencil and select the best answer that completes the following sentence.

Cloud services will revolutionize ______________.

  • A. the way software gets delivered.
  • B. the way software is licensed, by becoming a "pay as you go" option.
  • C. the way workers access services.
  • D. IT implementation, support and infrastructure costs.
  • E. the way business gets done, by letting mobile workers access information anytime, anywhere.
  • F. All of the above.

Unless you have been hiding out in a fallout shelter for the last five years, you probably picked “F. All of the above.” And if you did, you would be correct.

6 Ways Metadata Can Help Businesses

Here are six ways businesses can deal with the SharePoint metadata issue. They range from developing information governance strategies to implementing text analytics and improving SharePoint's native search functions of the SharePoint edition they work with.

The projects were identified in recent research by semantic search vendor Concept Searching (CS), which called them key objectives for companies that want to get the best out of their SharePoint deployments. 

Time Out: You Can Quit Looking for Data Scientists

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Data scientists are hard to find and expensive to keep, but that doesn’t mean that big data insights are beyond your reach.

And, no, we’re not suggesting that you outsource your most important work to a team of analysts in a distant land.

After all, there’s a new generation of advanced, self-service, analytics tools that promise to help business and data analysts discover the same keen insights in short order.

Alteryx, which Gartner calls a Visionary in its most recent Advanced Analytics report, provides a data blending and analytics platform that helps end users glean important, actionable insights without the help of a PhD or even a programmer.

Be Pragmatic to Succeed in Information Governance

If I had to encapsulate in one phrase everything I’ve learned about doing information governance (IG) and related disciplines over the last 20 odd years, it’s that you should be pragmatic. Being pragmatic does not mean being shoddy, either by solving the problem at hand in a way that hinders other initiatives or the “big picture,” or by neglecting compliance obligations, or by accepting too much risk. Being pragmatic means being creative and rigorous in how you develop and assess your options to achieve your IG objectives.

Why Box's Bad Financials Might Be Right on the Money

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In the weeks surrounding Box’s initial public offering announcement, the enterprise file sync and share vendor (EFSS) and its founder, Aaron Levie, couldn’t make enough news.

There was a mention of Levie’s appearance at SXSW and his name-dropping about Ashton Kutcher being an investor. And there was boxdev, Box’s Developers conference, which intended to build a community of 1,000 plus developers and give them the tools that they need to build rich solutions around Box.

While each of the aforementioned went off fabulously well, the IPO announcement sandwiched in between left the reputations of both Levie and Box less than optimal.

Why? Because Box’s S-1 filing revealed the company is spending much more than it is making — specifically, for every one dollar the company takes in, it spends $1.38.

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