Content Management Matters ™

We often bring you news of financial successes and troubles of content management vendors in the industry. This time, happy cheers come from a related product line -- online HTML editor tools -- produced by Ephox. With the line up of integration partners, it's no wonder they are doing well.

Some time ago Forrester pointed out that the biggest obstacle to "realizing ROI with (Enterprise) web CMS projects" is the failure of users to adopt the product and integrate it into their daily work lives.

Does that sound surprising? Probably not.

Here's the real surprise: we can guide users to more productive behavior. Gilbane Group promises to show us how.

But to get there, prepare to think long and hard about web usability; in particular, how it can bring users what they want.