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Episerver News & Analysis

In a 'Troubled' WCM Sector, Analysts See 3 Innovators

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Fireworks may explode in the night sky as the US celebrates the Fourth of July weekend, but things are much quieter in the web content management market.

The frenetic pace of nine-figure WCM acquisitions of the past four years ended before Christmas, and the once-deep river of venture capital funding for fledgling players ran dry long ago.

Market shifts and technology trends -- the somewhat surprising strength of mobile, the stampede to Software-as-a-Service (SaaS), a growing infatuation with digital marketing -- were missed by many players, leaving the field "fragmented" and "troubled," according to fresh research by Matt Mullen and Alan Pelz-Sharpe at 451 Research.

There's More to E-Commerce than Mobile and Social

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Mobile and social. Invest in them now, right?

Well, if it's not those two surging platforms that are doing the trick for your organization, why put so much stock in them?

EPiServer’s third annual 2014 e-Commerce Survey of e-commerce practitioners, conducted at the 10th annual Internet Retailer Conference and Exhibition, the world’s largest e-commerce event, revealed that mobile and social may not be as "surging" as they seem.

For instance, 64 percent of those surveyed claimed less than 20 percent of their business sales came through mobile transactions. But mobile ranked as the top priority in regards to future investments for those surveyed. 

Similarly, 93 percent of those surveyed said transactions are made through their website rather than their social site. However, social ranked third in terms of future investment areas for those surveyed.

EPiServer's message? Put your money in what's working now.

EPiServer Release Focuses on Multichannel Content

EPiServer is out with version 7.5 of its CMS, which, like other content handling systems, is facing the challenge of adapting content to so many kinds of devices.

Bob Egner, Vice President of Product Management, told CMSWire the key improvement in the new release is enhanced adaptive rendering of content. In 7.5, he said, “the rendering is different based on who will be looking at it,” and the device on which it is being viewed.

Mobile Impacts Customer Loyalty More than Transactions

What is the impact of mobile on your bottom line? According to a new survey from EPiServer, the biggest return on mobile today is from increased customer loyalty and personalization, rather than mobile transactions.

Episerver 7.1 Released, Adds Multivariate Testing, Enhanced Social Reach

Digital marketers will appreciate the Episerver 7.1 release because it includes multivariate testing and an enhanced Social Reach add on.

Recession Relief: New Job Openings at Klout, EPiServer, Verisign, Mindjet, CoreMedia, Yammer and Salesforce (07-Mar-13)

Start off the New Year with a new gig -- we've got a shopping list of hot jobs for you to browse. Our featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your open jobs here).

EPiServer Connects SharePoint Content to the Website

Wednesday, EPiServer releases a new connector that allows organizations to collaborate on website content within SharePoint.

EPiServer Debuts Silverpop Marketing Automation Integration

What's a powerful Web CMS vendor to do without a built in, advanced email and social marketing tool? Build their own? Nonsense, EPiServer says.

Recession Relief: New Job Openings at Apple, Eloqua, Percussion, Kentico, Moxie, EPiServer and Twitter (23-Nov-12)

Start off Fall with a new gig -- we've got a shopping list of hot jobs for you to browse. Our featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your open jobs here).

EPiServer 7: Multi-Channel Content Management For a Single Brand Experience

The latest major release of web experience management vendor EPiServer takes a responsive design approach to multichannel content management that gives more control to marketers to create a single brand experience.

EPiServer Gets SEO Manager Add-On for Web CMS

EPiServer has rounded out its web content management offering with an SEO management tool built by Mogul, one of its Premium Solution Partners.

EPiServer Commerce Adds Behavorial Merchandising from Apptus

Behavioral merchandising. That’s a new dimension now available for EPiServer Commerce, thanks to an integration between that company’s platform and Apptus’ technology.

Recession Relief: New Job Openings at Ektron, Limelight, CoreMedia, Razorfish and Facebook (20-Sep-12)

Start off Fall with a new gig -- we've got a shopping list of hot jobs for you to browse. Our featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your open jobs here).

Recession Relief: New Job Openings at Google, Microsoft, Salesforce, Twitter and Apple (28-June-12)

Start off Summer with a new gig — we've got a shopping list of hot jobs for you to browse. Our featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your open jobs here).

EPiServer Adds Google Analytics to Its Customer Experience Platform

EPiServer Adds Google Analytics to Its PlatformsWhen websites use tools for managing content, utilizing social media and optimizing for best search results, a key tool is the one used to track the results. EPiServer has added Google Analytics to its multichannel digital marketing and e-commerce software to help assess the effectiveness of marketing and content choices. 

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