Expansion News & Articles

CrownPeak (news, site), a provider of SaaS web content management solutions, now has a home in the heart of New York City. The newly opened East Coast office will be run by Scott Samios, who used to work for Omniture as a regional director.

Samios is a seasoned executive with more than 15 years of experience with expertise in business development and online marketing.

The new Manhattan office in the epicenter of interactive marketing will focus on CrownPeak's roster of East Coast creative and interactive agency partners, including Molecular and The Berndt Group.

Location, location, location… CrownPeak has, certainly, picked the right city to work their agency magic.

Samios said that digital agencies "need to take control of the visitor experience from the ad through the on-site success metric." How do you achieve this in the best way possible? By using the marketing-centric and SaaS-based CrownPeak CMS, of course.

"My goal will be to help our interactive agency partners in this region develop both a technology platform and a content process that delivers on the true promise of marketing ROI," concluded Samios.

Swedish CMS provider EPiServer decided to grab a Web agency called Dropit. While some other Web Content Management vendors are shedding extra weight (i.e. agencies), EPiServer does the exact opposite. Why?

Editor's Note: After the news went out, we've heard from EPiServer with clarification on the acquisition. The product section and the actual products from Dropit were acquired, but not any consulting resources and not the entire Dropit organization, which will remain intact and maintain their focus of developing Web sites for their customers.

The Swedish WCM vendor EPiServer is finally making it to our side of the pond. Exclusively, our contacts at EPiServer told us the company is actively pursuing an ASAP office opening in the U.S. Watch out, competition!

It is all going to be done the “EPi way.” Which means starting up in new markets in a “lean way,” until there is enough business to go full throttle.

Function-wise, the .NET-focused EPi is planning to start in the U.S. with, of course, sales. So, if you think you can sell Web CMS, the vendor is looking for a Sales Manager. The current EPi CEO used to be a CEO for Pointsec in the U.S., before moving to Sweden. So, he may explore some sales prospects of his own. Hurry up!

Geographically, EPiServer is looking either at the appl-y New York City or the windy Chicago. I, personally, prefer Manhattan views (looking out of the window). Chicago, however, may be a good central EPicenter point in the middle of the country. In addition to the Sales Manager, there’s also an opening for a Technical Sales Engineer with Product Support team to follow. The direction it grows (or not) from here is hard to predict at this point.

Hopefully, with a new partner recently signed on in South Dakota, things for EPiServer will take off in a jiffy.

We recently gave you an overview of the latest version of EPiServer’s Web CMS software, when they released the second installment of CMS 5.0 R2. And, of course, we plan to give you even more insight into EPi very soon.