Experience News & Articles

Competitors in the marketplace are constantly jostling to be the best. The companies that come out ahead focus on user experiences and offer an experience that is insightful, intuitive and intended. Designing for the user, whether a website or the actual product, just makes sense. No one likes to be frustrated or confused.

In his Web Content 2007 session, Improve Your User’s Experience: Improve Your Bottom Line, Brian Winters, Director of Usability at CareerBuilder.com, advised that companies must first understand what the user wants.