Facebook Ads News & Analysis
| Tuesday Nov 25, 2014
Facebook may be a source of daily amusement (or annoyance) for many, but it’s also a growing and evolving advertising platform for businesses.
Recent changes to the social media giant, including the decision to shut the like gate, are changing the way Facebook advertisers do business.
Experts say businesses who want to use Facebook effectively to attract customers are increasingly going to need some new strategies in their toolbox.
| Friday Oct 11, 2013
The US government is still shut down, but social media is wide open. This week, Facebook makes it easier to create and measure ads, while making it harder for users to stay hidden. Another week, another user interface update at Yahoo.
| Thursday Jan 24, 2013
Social media giant Facebook is introducing a new system for measuring and optimizing conversions for all direct marketers. Conversion measurement allows the recording of consumer actions driven by Facebook ads, such as registrations, to determine Facebook ad ROI.
| Tuesday Jan 15, 2013
There are still marketers who do not believe Facebook advertising works. For those people, this article is for you. By avoiding these three mistakes, learn how your brand’s Facebook advertising efforts can be effective.
| Thursday Oct 14, 2010
The senior vice president and chief marketing officer at Covario has some interesting ideas about Facebook, advertising and branding campaigns. In a recent company blog post, Craig Macdonald declared that Facebook Has Passed The Tipping Point in Brand Advertising.