Facebook Ads News & Articles

Social media giant Facebook is introducing a new system for measuring and optimizing conversions for all direct marketers. Conversion measurement allows the recording of consumer actions driven by Facebook ads, such as registrations, to determine Facebook ad ROI.

There are still marketers who do not believe Facebook advertising works. For those people, this article is for you. By avoiding these three mistakes, learn how your brand’s Facebook advertising efforts can be effective.  

The senior vice president and chief marketing officer at Covario has some interesting ideas about Facebook, advertising and branding campaigns. In a recent company blog post, Craig Macdonald declared that Facebook Has Passed The Tipping Point in Brand Advertising.