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Facebook, Social Media News & Practices
By Dan Berthiaume
| Monday Jun 4, 2012
Facebook is launching another effort to make its social networking platform more business-friendly with the introduction of five new levels of page admins. The different tiers allow businesses to segment user access to their Facebook pages, maximizing corporate control while also enabling different types of users to perform certain tasks without having to explicitly request permission.
By Rikki Endsley
| Thursday May 31, 2012
A few weeks after announcing its product to track Facebook and Twitter campaign performance, Socialbakers adds YouTube support to Analytics Pro.
By Rikki Endsley
| Wednesday May 30, 2012
Buddy Media and Salesforce reps won't comment, but sources say a US$ 800 million transaction is in the works. With the Buddy Media acquisition, Salesforce enforces its commitment to the enterprise social market.
By Chris Knight
| Wednesday May 30, 2012
Want Apple to spill the beans? Getting blood from a stone would have been easier, as Apple CEO Tim Cook sat down for a chat at the All Things D conference last night. Instead of giving the merest hint at the company's future plans, he promised even greater secrecy. Good look with that, as what may be the first iPhone 5 components leaked into view.
By J. Angelo Racoma
| Tuesday May 29, 2012
Facebook is reportedly acquiring Face.com, which is in line with the social network's strategy to remain relevant in an increasingly mobile computing environment. Sources peg the acquisition amount at US$ 100 million.
By Dan Berthiaume
| Thursday May 24, 2012
When it comes to online display advertising, two titans clearly dominate the marketplace: Facebook and Google Display Network. So if you are looking to place an online display ad and only want to use one outlet, which is the better choice?
By Chris Knight
| Thursday May 24, 2012

Trying to get over the IPO debacle, Facebook keeps rolling out the updates with a new iOS Camera app to better view, manage and send photos between you and your friends.
By Marisa Peacock
| Tuesday May 22, 2012
This morning I added the new Facebook Pages Manager app to my iPhone. While it takes up real estate beside my Facebook app and the Facebook Messenger app, it is a valuable addition.
By Dan Berthiaume
| Monday May 21, 2012
While most branding experts have come to agree that social media platforms such as Facebook are necessary customer relationship tools in the 21st century, many of them still have a hard time stating exactly why this is so. Quantifying the value Facebook provides branding efforts is not an easy task, but Polygraph Media is releasing a new application called Polygraph Reports aimed at making determining the hard value of Facebook branding efforts a little easier.
By Chris Knight
| Monday May 21, 2012
By the end of Friday, after a few stumbles, it seemed like a job well done for all involved with Facebook's public debut. Since then, there's be a steady stream of moaning and complaining; apparently everybody wanted to be an instant billionaire.
By Barb Mosher Zinck
| Saturday May 19, 2012
There's been nothing more talked about this week than the Facebook IPO. Not just because a lot of people are going to make a lot of money -- well OK, maybe that's exactly why everyone is so jazzed up. It's been reported that more than 1000 millionaires were created yesterday.
The FB stock closed at a mediocre US$ 38.23 with a market cap of US$ 104.82 billion -- roughly 50% of Google's market value. A vigorous first day on the market saw 580 million shares trade hands but not much of the spike that many expected.
But we see more here. The IPO signifies notable things for big data and acts as a health signal for the social business space overall.
Beyond the Facebook IPO chatter, we've been looking at changes taking place within the social enterprise:
REMINDER: Next Wednesday, May 23rd, our Mobile Experience Tweet Jam takes place and we'd love to see you there. Get the details here.
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By J. Angelo Racoma
| Friday May 18, 2012
Facebook has just made its phenomenal initial public offering at NASDAQ, and industry observers are talking of how big the impact of the social network's IPO will be, outside of newly-minted millionaires and billionaires of the Internet age. But, apart from Facebook's new found influence and clout in the financial scene, there is also one additional driver of growth for what can be considered the de facto social network for most of the world's online citizens: Asia.
By Chris Knight
| Friday May 18, 2012
Facebook starts life as a public quoted company today, creating billionaires, millionaires and new hope for those working away at tech start-ups everywhere. Follow the company's first day on the NASDAQ here.
By Virginia Backaitis
| Thursday May 17, 2012
It’s the eve of Facebook’s IPO and everyone, and I mean everyone, is talking about it.
By J. Angelo Racoma
| Thursday May 17, 2012
Startups are quite adept at turning brands into verbs, or even ordinary verbs into brands. You can now "google" things you want to search for or "tweet" short updates online. Brace yourself for another potential verb that's about to become very popular in the social media scene: buffer.