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Facebook, Social Media News & Practices

Tech Superstars Dot Forbes' Annual List of Billionaires

Technology is once again proving itself to be as good as gold. In the just-published Forbes magazine annual list of The World’s Billionaires, a number of list members owe their fortune to tech. 

Facebook Buys the Atlas Advertiser Suite From Microsoft to Improve Ad Impact

Facebook has announced it has purchased the Atlas Advertiser Suite, a marketing and advertising campaign management and measurement platform from Microsoft. Facebook says this acquisition will benefit both marketers and users, since marketers will be able to launch better advertising campaigns.

New Facebook Tool Targets Audiences in Both an Offline and Online Capacity

Facebook Studio, the social network’s marketing creativity resource aims to improve how much impact an advertisement can have by offering online and offline targeting capabilities.

Brightcove Nixes HTML5-based Hybrid Video Player, Goes Native for iOS + Android

Citing a dynamic app development marketplace and the speed of innovation, Brightcove has announced it is abandoning its hybird HTML5-based video player in favor of native iOS and Android versions.

Google+ Social Sign-In Debuts

Instead of signing in to apps with Facebook or Twitter, there's now the option to sign in with Google+.

Facebook App of the Week: TidalWave for App Design

This week for our Facebook app of week, we take a look at TidalWave, an app design tool.

Top 40 Most Influential CEOs on Social Media [Infographic]

Anyone who's ever wondered how to measure social media impact, should take note of the most influential CEOs on social media.

ePrize Launches Facebook Analytics Service to Focus Marketing Campaigns

Is social media worth the expense and effort? The answer to that question depends on the results, and the results depend on the data analytics. To help marketers make sense of social data, digital engagement provider ePrize has unveiled a new social analytics reporting service based on Facebook information.

Adobe Releases Facebook Exchange (FBX) Offering Through Media Optimizer

Software and solutions provider, Adobe has announced its Facebook Exchange (FBX) offering used with Adobe Media Optimizer is now available for public use following a successful trial period.

Report: User Demographics for Popular Social Media Sites Facebook, Twitter, Pinterest

While social media continues to be a popular communication tool, according to a new survey released by the Pew Research Center some sites aren't as well-received as others.

Nitro Targets Adobe Acrobat with New Release

Digital document management solutions vendor Nitro is introducing Nitro Pro 8.5, the newest release of its flagship desktop PDF application. Nitro is positioning Nitro Pro 8.5 as a replacement for Adobe Acrobat.

Report: Buyers Rule, Sellers Play Catch Up in the New Matrix of Commerce

It’s a buyer’s world. According to a new Constellation Research report, buyers are rulers served by channels galore, a fleet of payment technologies, supply chains ready to do their bidding, and Big Data tracking their every whim. To keep up, the report said, sellers need to align themselves with this new environment, which it dubs Matrix Commerce.

Prediction: SharePoint Will Disappear Very Soon

In the not too distant future, I predict SharePoint will disappear altogether. It might take a year, maybe a little longer. But at some point soon it will be gone.

LinkedIn Success Steeling Facebook Hustle

Social networks like Facebook and Google+ may have much larger membership bases than LinkedIn, but LinkedIn's steady run has proven why it beats them both in the business world. It's become a real battle among the three companies, and LinkedIn's success keeps the other two innovating and hustling.

How FourSquare Works for Marketers

Companies want to be able to know where you are at all times so they can hit you up with an ad/sale/coupon/offer/message when you are at or near certain locations. Mobile devices make this pretty easy to do -- Foursquare makes it even easier. 

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