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Facebook, Social Media News & Practices

How FourSquare Works for Marketers

Companies want to be able to know where you are at all times so they can hit you up with an ad/sale/coupon/offer/message when you are at or near certain locations. Mobile devices make this pretty easy to do -- Foursquare makes it even easier. 

3 Ways to Optimize Your Social Media Marketing

Social Media is an important part of every digital marketing playbook. But many marketers still struggle with using it effectively. Shoutlet CEO Jason Weaver spoke with CMSWire offering some ideas to optimize social media, especially when it comes to Facebook and Twitter.

Super Bowl Ad Roundup, a Little Social Media, A Little Cheese

Super Bowl action means one thing in the digital marketing world. Eyeballs.

Facebook App of the Week: Social Media Campaigns with Constant Contact

During the month of February at CMSWire our theme is "Better Web Experiences with Marketing Automation" and with that in mind our Facebook App of the Week is Constant Contact, a marketing automation tool.

Facebook Mobile Now Bringing in a Quarter of Entire Company's Ad Revenue

2012 ended on a high note for Facebook even after the company's rocky public launch early in the year, and the latest financial release shows the company now brings in nearly a quarter of its revenue from mobile.

Recession Relief: New Job Openings at Lithium, Hippo, comScore, Ektron, Apple, Facebook and Widen (31-Jan-13)

Start off the New Year with a new gig -- we've got a shopping list of hot jobs for you to browse. Our featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your open jobs here).

Do 1 billion Users Mean the Open Web is Dead?

After one week in the Apple App Store, Facebook has blocked a Yandex app called Wonder from accessing user data in the social search app's quest to help friends find what each other are doing, listening to and reading. Open web...yea right.

BlackBerry 10 Events Signal RIM's New Dawn Around the World

rim_logo_2013.jpgWhile the big show in New York is just moments away, the company is staging events around the world to help get the message out about the new BlackBerry 10 OS and phones.

Streaming Intelligence from the Webtrends Engage Conference #WTengage

Facebook is the model of customer acquisition, Alex Yoder, CEO of Webtrends said in his Webtrends Engage Conference keynote. Forty three percent of B2B businesses use it everyday. Social media is helping marketers find customers, but more importantly, close deals.

IBM Announces Connections 4.5, Employee Experience Suite #ibmconnect

Enterprise social collaboration software from IBM gets a boost in 2013 with the announced release of Connections 4.5 at the company's Connect Conference this week.

How To: Social Media Marketing, Monitoring Tips for SMBs

Digital marketing may seem a difficult task for many small and medium sized businesses (SMB’s), but with the right tools and knowledge, SMB's can execute successful and engaging marketing campaigns.

Twitter's Vine Video App Proves a Useful News, Ad + Creative Outlet

Vine, the video sharing app from Twitter that looks to be the Instagram of video, is quickly finding relevancy in the news, advertising and creative industries

Facebook Not Being So Friendly, Blocks Yandex, Voxer and Vine

bardedwire.jpg Is 2013 the year social media goes to war? We've already seen Twitter disrupting Facebook's Instagram app integration, now Facebook is blocking access from Twitter's newly-launched Vine app and other services to further muddy the social scene. 

Facebook Introduces New Conversion Measurement Tools for All Advertisers

Social media giant Facebook is introducing a new system for measuring and optimizing conversions for all direct marketers. Conversion measurement allows the recording of consumer actions driven by Facebook ads, such as registrations, to determine Facebook ad ROI.

Twitter Adds Short Video Clips With Vine iOS App

Thumbnail image for Thumbnail image for Thumbnail image for official-twitter-bird-white-on-blue.png Looking to expand on brief messages and snapshots, a new iOS app allows users to create short, six second, looping clips ideal for those candid camera moments to share with your Twitter friends. 

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