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Facebook, Social Media News & Practices

HootSuite Adds Demographic Targeting, Other Facebook Features

Enterprise social media management solutions provider HootSuite is adding six new/enhanced Facebook features for its users. Most notable is the ability to perform demographic targeting and messaging for Facebook users.

Facebook App of the Week: Designing a Professional Fan Page with Pagemodo

This week our Facebook App of the Week is Pagemodo, an app designed to give Facebook fan pages and tabs a more professional look.

PageLever Incorporates Real-Time Analytics into its Facebook Analytics App

PageLever, a company that provides analytics tools for Facebook has announced PageLever Now, a tool which allows engagement analytics to be displayed in real-time.

Display Ads Still Favored Over Facebook Ads When it Comes to Mobile

Facebook may eventually help to reinvigorate the mobile ad game, but for now at least, ad sellers are still favoring display ads by a wide margin, according to a study by ad vendor PaperG.

Facebook App of the Week: Managing RSS Feeds with RSS Graffiti

For this week’s Facebook App of the Week our focus is on RSS Graffiti. The Demand Media App is designed to help businesses manage and monitor their RSS Feeds by choosing where and how to post the information gathered.

Socially Devoted? A Challenge to Be More Responsive on Facebook

Socially Devoted? A Challenge to Be More Responsive on FacebookSo your company is on social media. You have a Facebook page, a Twitter presence. You dabble with Pinterest and have a blog. But what happens when someone asks a question about a product, upcoming release or the implications of that new research study? Do you reply? Or is it radio silence? A few months ago, the folks at SocialBakers, after conducting a study that found that Facebook page admins ignored seventy-percent of the questions they received, challenged companies to open their Facebook walls to a productive dialogue. So what happened?

ExactTarget Folds Strutta Promotions Builder into its SocialPages Tool

Strutta Media announces that its social promotions tools are now integrated with interactive marketer ExactTarget's social media offerings.

Facebook App of the Week: Building Your Audience with SlideShare

For this week’s Facebook App of the Week we’re focusing on SlideShare. This is an external app that is not only designed to share presentations, but allows you to expand your company's social network reach.

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UserVoice CEO Richard White: Users Expect 'Luxury' Customer Experience #UserConf

Businesses are growing up on the Internet, and more and more, customers are used to self-service online. Businesses increasingly handle customer service via chat and social media channels. It's changing how we do business, Richard White, CEO of UserVoice said at the inaugural UserConf this week.

 

W3C Partners with Google, Facebook, Microsoft and Others to Create Web Standards Documentation Site

Who would have thought it? A group of some of the top companies in the IT industry have come together with the W3C organization to build a new community and website that, the group says, will become the authorities' source for documents for web developers.

Jive Software to Drive Engagement with Badgeville Game Mechanics

Gamification software maker Badgeville today launched Badgeville for Jive, integrating game mechanics into the Jive Software social collaboration platform as a method to increase engagement and encourage adoption for those using the system on a daily basis.

Thismoment Updates Distributed Engagement Channel to Streamline Brand Campaigns

Thismoment Delivers Robust Distributed Engagement Channel for Marketers As more channels enter the marketing infrastructure, the opportunity to deliver unique, meaningful customer experiences through effective brand management increases as well. How to get your marketing team to collect relevant data, analyze customer behaviors, and develop the right message for the right platform at the right time can be challenging. Thismoment looks to meet the challenge with its new engagement channel.

Determining Social Media ROI [Infographic]

Even as social media becomes more and more of an accepted digital marketing tool, the nagging question of how exactly to determine its Return on investment (ROI) remains. A recent infographic from MDG Advertising attempts to shed some light on the controversial topic.

Tellagence Takes A Better Approach to Social Data #DEMO2012

The social landscape is constantly shifting and growing. Making progress requires a more sophisticated, predictive system that stays current constantly. The Tellagence software that debuted here at Demo Conference seems to understand and meet those needs.

Facebook Passes the Billion User Mark, But Where Will Revenue Growth Come From?

 facebook-logosmall.JPGUser growth will come from new territories as the social media giant continues to eat up users' time and Likes, with almost half of all North Americans using the Facebook service to keep in touch online. But where will it see new revenue growth?

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