Facebook, Social Media News & Practices

If there were a way to know how many Facebook fans or Twitter followers were needed to convert a sale, social media wouldn’t be such a hard sell to companies. Yet, as we know, social media is much more than Twitter and Facebook, and your return on investment is much more than dollars earned.

Ever have a really great customer experience you wanted to share with management, at, say, a leading hotel chain? Conversely, ever needed to get something off your chest, only to find there was no real feedback loop in place?  Medallia Inc. has built its business on making that scenario go away. The Palo Alto-based customer experience management firm announced today its cross-platform Mobile Feedback Solution, giving customers an no-app approach to provide feedback on the most popular mobile devices. 

Social media moves so fast, it's hard to keep up. Here are the week's top stories in scan-friendly format:

• More Facebook Users "Liking" Items
• Google+ Traffic Falls 60%
• HootSuite Now Supports LinkedIn
• Twitter to Shorten Every URL Using t.co

After months of holding off on its release of an official app for the Apple iPad, Facebook has announced that users can now get the "full Facebook experience" on the iPad through the native app, available from the App Store.

Care to evaluate the effectiveness of your Facebook posts? Hoverstats, a new tool from Webtrends, allows you to do just that.  

Social media moves so fast, it's hard to keep up. Here are the week's top stories in scan-friendly format:

• Study Reveals Mood Swings In Tweets
• Huffington Post Traffic Hits 1 Billion Pageviews
• Which TV Shows Are Popular in Social Media?
• Twitter Ad Revenue to Top $400 Million By 2012

Facebook is giving us more insight into the world of Facebook pages. This week, the social media site announced a new dashboard to measure the reach of individual Page posts.

Facebook privacy concerns-- they're like like a broken record. This time around the platform was sued over cookies, having been accused of tracking users even after they've logged out of the social network. 

Facebook is increasingly growing into a mobile company. However, the social network has held off from publishing an official iPad app for so long. With a scheduled media announcement this week, though, is Facebook finally going to launch its much-anticipated "Project Spartan" and official iPad application?

Social media moves so fast, it's hard to keep up. Here are the week's top stories in scan-friendly format:

• Facebook Brings Users In, Keeps Them Hooked
• Google+ Goes Public, Users Flock In
• Quora Revamps Site, Adds New Features
• Facebook Tracks Deep Usage History

Google and Facebook are in a battle for the social network market. What does that have to do with content strategy? A lot more than you might think.

Yammer has raised another charming little pot of dough -- US$ 17 million -- thanks in part to Chamath Palihapitiya, Facebook's former Vice President of Growth, Mobile and International. The injection brings Yammer's total financing to US$ 57 million. 

Facebook has been all about socializing and sharing content. However, this interaction has a time-bound aspect to it. Your set of friends and colleagues today might be different from a few years ago. Your activities, likes, preferences and social status will definitely change through time. With this in mind, Facebook has been cooking up a new profile interface that will not only feature what you've been up to lately, but the entire span of your life -- at least the parts that are online.

In the new world order of technology and the web, we often associate social media or social networking with Facebook, Twitter or LinkedIn. However, just because you have a Facebook page or Tweet on Twitter doesn’t mean you’re a social business. Just because you microblog on some cloud-based CRM system doesn’t mean you’re a social business. And social business is not just about the marketing hype of the cloud itself. A social business is one that views its entire value chain as a set of collaborative networks called communities and embraces technology that focuses on the relationships, conversations and business activities that occur in these networks.

Social media moves so fast, it's hard to keep up. Here are the week's top stories in scan-friendly format:

• Facebook Unveils New Look
• Google+ Adds Features, Goes Public
• Consumers Don't Dig Brand Campaigns on Facebook
• What Kind of Videos Do American Workers Watch?