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Facebook, Social Media News & Practices

Customer Experience the Big News at The Big Social #TheBigSocial

Telligent's annual conference, The Big Social is underway in Dallas. This year's conference attracted hundreds of attendees and vendors to network, showcase new tools and learn more about integrating and optimizing the use of social in their organizations.

Eight Ways to Use Embeddable Apps and Microsites to Your Advantage

There’s a new trend emerging in the way brands approach their social media content. Previously, if a brand wanted to create an app for a website or social network, the app had to be designed specifically for that location. That meant lots of content duplication and extra time and expense. Today brands can have all that same great content in a central place, and distribute it across multiple channels using embeddable apps and microsites.

Salesforce's Enterprise ID to Outdo Facebook? #df12

While you can have many identities across the personal web and the consumer cloud, for business it is logical to have one "enterprise-class" ID across all services. Salesforce is now offering just that to bring order and trust to online identification. 

Gartner: Fake Social Media Ratings, Reviews to Hit 10 to 15 Percent by 2014

Feel comfortable buying Facebook Likes or Twitter followers? The practice is becoming more and more accepted, and fake social media ratings and reviews could hit 10 to 15 percent by 2014, according to research company Gartner.

Lost at 'Like': The 10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

According to HubSpot, 93 percent of adults on the Internet are on Facebook, yet only one percent of a brand’s Facebook fans will ever make their way to the company’s main website.

Facebook Focusing More on Mobile, Search, Zuckerberg Says

Facebook CEO Mark Zuckerberg said at the TechCrunch Disrupt conference that the company is now focused more on mobile. He mentioned the importance of search and ads, but not mobile ads. 

The Top 5 Tools for Monitoring Social Media Impact

There’s no doubt that social media has changed the way your organization markets itself. Additionally, social media has probably affected the way your users view your organization. In an effort to help monitor your company’s social impact, we bring you the top 5 tools social media monitoring.

Ondango Receives US$500K to Scale Facebook Shopping Platform

Ondango, a third-party provider of Facebook stores, has secured a US$ 500,000 capital investment from a group led by London-based venture capital fund Connect Ventures. The new capital will be used to scale Ondango’s Facebook-shopping platform.

My, That's Big Data (Or Is It Just a Big Pile of Data?)

There’s a difference between a big pile of data and Big Data.

It’s hard to believe that this needs to be said. But try this. Ask someone what Big Data is and see if you don’t hear words like petabyte, exabyte, zettabyte, yottabyte and the like dominate their answers. Most common definitions of Big Data revolve around quantity and data/information storage.

Survey Says More Companies Hide from Social Media for Customer Support

It's an interesting dichotomy -- as more CIOs embrace social media, more companies are shying away from it for customer service.

Social Media... or Science Fiction? #socialintel2012

From Dorothea Bozicolona-Volpe's opening address to the closing keynote by Michael Procopio, a motif of science fiction flickered through the two-day Social Media Intelligence Conference last week. Volpe used Star Wars to contextualize her assertions while Procopio referred to Blade Runner and Star Trek as the opposing futures that draw closer (one grim, one glossy). It's tough to deny the similarities when our augmentations of reality are already beginning to blur with reality itself. Younger generations are fluent in completely new, visual languages that weren't even possible to theorize just five years ago. And believe it or not, so are you.

How Social Media Puts Movies In Theaters #socialintel2012

D&E Entertainment's Jonathan Chaupin has the unenviable task of picking the winners, followed up by the noble task of helping them win. The demand on him is to accomplish it on a shoestring, relative to classic advertising and marketing methods associated with the film industry. Here's how he uses social media to champion the little guys (with the help of a medium-sized budget).

Social Marketing Approaching Saturation Among Companies

Companies of all sizes are now socializing with their customers, would-be customers, employees and vendors through social media. Does social media have much room left to grow among businesses? 

Putting the Social Media Olympics in Perspective

While the Games of the XXX Olympiad may be over, the analysis of their social media success is underway. Considered to be one of the most “connected” Games of all time, the Olympics were consumed across multiple platforms in various content types. And though more people than ever tuned in to watch athletes compete (with delays), social media activity reached a peak as well.

Recession Relief: New Job Openings at Facebook, Bridgeline Digital, Talend, Ektron and Jahia (16-Aug-12)

Start off Summer with a new gig -- we've got a shopping list of hot jobs for you to browse. Our featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your open jobs here).

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