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Facebook, Social Media News & Practices

Brands Still Struggle to Engage with Customers on Social Media

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Social media and customer service go hand-in-hand these days. We know consumers are likely to turn to social media to ask brands questions, complain, praise or to just say hi.

Though brands are more active on social media than ever before, they still struggle to engage with customers. To help us better understand how brands are connecting on social, we consulted the Sprout Social Index. It looks at channel growth, brand responsiveness and consumer behavior across more than 160 million inbound messages on 20,000 brand profiles and fan pages.

Socl Adds Yet Another Social Option for Marketers to Explore or Ignore

This week's launch of Microsoft's Socl app does little to help the crowded social scene. Just how many social media icons constitute too many for a site designer or visitor to stomach?

Sites are starting to look a little crowded with Microsoft's Socl icon joining the likes of Facebook, Twitter, FourSquare, Pinterest and others demanding space next to posts or on stores, at the top of sites and on advertisements or campaigns. 

Social Media Briefs: Facebook Wants Your Money, Tumblr's Sponsored Trends

shutterstock_148618595.jpgSocial media was once considered a free medium where brands could organically build their networks of fans and followers. But it has become a competitive marketplace where sponsored content reigns supreme. Will it pay off?

3 Practical Ways to Boost Your Google+ Profile

Customer experience, 3 Ways to Leverage Your Social Power to Boost SEO using Google+What was unclear back in 2011 is certain now -- the direct influence Google Plus has on search rankings makes this network important to your business. Google+ finally answers your C-Suites’ never-ending question: what is the ROI of social networks? If a significant portion of your leads come from organic search, then there is no longer a debate as to whether investment in social is worthwhile.

BlackBerry Pivots to Social Media with BBM Channels

bbmchannels.jpgBlackBerry has introduced an updated version of its messaging app that makes the service a social network — but Android and iOS users will have to wait for the new features.

Owners of BlackBerry 10 and Blackberry 7 devices can use BlackBerry Messenger Service (BBM) to join in social media chat across channels and interact with people, brands, celebrities and communities. In the near future, the feature will also be extended to Android and iPhone users.

With massive user growth of BBM, is this a threat to the likes of Facebook or will others just mimic it as we move to a more mobile social landscape?

Chris Brogan Shares the Secret to Digital Relationships

If you don’t already know who Chris Brogan is, you need to read this. If you do, you won’t need any convincing, skip past the next paragraph.

What the Future of Mobile Means for Online Social Networks

OMA social web network web enablerThe Open Mobile Alliance (OMA) recently released its social web specifications for the OMA Social Network Web (SNeW) Enabler. What is it? And what does it mean for the future of social networks and the mobile web?

 

5 Ways Facebook Apps Can Complement Your Website

If you visit the website of any major brand, chances are pretty good that you’ll find a page, or cluster of pages, that complement the main site. Nike has lots of these “microsites” for products such as FuelBand, Sportswear and NIKEiD to name a few. Volkswagen has microsites devoted to its various models, plus pages devoted to financial services and shopping tools.

While it might seem like a good idea to have your content sectioned off like this, users can easily get lost or find it difficult to quickly locate the information they want.

Facebook Partners with SportStream to Surface Real-Time Sports Data

For SportStream, it’s a solution where Facebook’s keyword insights API and public feed API meet the sports fan.

And for media businesses like sports telecasts, knowing the sports fan is the most important part of creating their customer experiences.

Sony's PlayStation 4 Launch Signals a New Era of Connectivity

ds4_controller.jpgWhile new tablets and smartphones launch monthly, game consoles arrive once every six or so years. Does Sony's new PlayStation 4 still have a place in our more portable world?

Its midnight launch saw thousands of Americans heading home with a box full of raw processing power that will be sitting under millions of TVs this holiday season. But what does the future hold for Playstation 4 and rival Xbox One? 

Big Data Isn't a Science Experiment, It's About Impact

Not everyone can stand before a conference with “Hadoop World” in its title and tell the crowd of enthusiasts that Hadoop isn't the right solution for every Big Data problem.

Social Media Briefs: #FacebookDown, Twitter Goes Public

Some Facebook profiles and pages were down for a while this morning. Downrightnow.com, a site created to tell you when popular web services are experiencing trouble, reported a widespread service disruption, likely from a server issue.

Facebook acknowledged in a statement that it "experienced an issue" that prevented some people from loading Timeline or Pages content for a "brief period" — several hours, by most estimates. The issue seems to be resolved now.

Meanwhile, in other social media news ...

Facebook Open Sources Presto: Jump In to Check It Out But Don't Jump to Conclusions

For anyone who doesn’t yet know, Facebook open sourced “Presto” yesterday. What's Presto? It’s a distributed SQL engine for big data reported to run magnitudes faster than most of today’s widely used technologies that were built to handle such workloads. They include the likes of Apache Open Source HiveCloudera’s Open Source ImpalaStinger (supported by Hortonworks) and Pivotal’s Hawq, among many others.

The Twitter IPO: All You Need to Know

You might have heard: Twitter had an IPO today. It achieved a market capitalization of $25 billion to $26 billion, even though the company has yet to hit $1 billion in revenue and has not earned a dime of profit. But clearly, people were excited.

Pricey Twitter Hits the NYSE Today at $26 A Share

twitter_ipo.jpgTwitter becomes one of the most high-profile US initial public offerings since Facebook today. After raising its starting price range once, it boosted the share price even higher, causing concern among some investors.

Is a mere social messaging service that's still losing money and will only generate revenue of about $620 million this year really worth $18 billion? That's the big bet investors will have to decide. The company is not profitable, and it is not expected to be so until at least 2015.

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