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Facebook, Social Media News & Practices

How Hackers Can Use Facebook, Google to Crash Your Website

2014-28-April-Chaman-Thapa.jpgWatch your website — and this time, you have bigger threats than viral videos or suspected porn.

Hackers can apparently exploit vulnerabilities in Facebook and Google to perform distributed denial-of-service (DDoS) attacks on target websites — and neither Internet giant seems overly concerned, according to the developer that alerted the two companies to the problems.

"Both of the problems are quite serious for two reasons: 1) the ease in which the attacks can be executed and 2) the huge traffic volume these kinds of attacks can potentially generate.

The traffic would be very troublesome for most websites. Both Facebook and Google individually are close to Gigabits per second, maybe more. Combining them would be even more devastating," Chaman Thapa told CMSWire. 

Thapa, "a software enthusiast who loves programming and solving problems," detailed the problems he uncovered with both sites on A Programmer's Blog and the DEFCON Hacking Page on Facebook. He claims Google Spreadsheets and Facebook Notes can be used to "DDoS any website."

And neither Facebook nor Google are arguing that Thapa is wrong.

The $100 Billion People Directory

Facebook started off as a people directory. Why connecting people is the new goldmine both inside and outside organizations. 

News Bites: 'Blended Data,' Woodwing's Latest and More

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Spring is here, and news is sprouting. This week: "blended data" for marketers, accountability in Facebook brand posts, Woodwing's version 9.2 of Enterprise, Qstream's new features and Slideshark's expansion to more platforms.

Forget Likes, These Are the 3 Facebook Metrics to Watch

Forget Likes, Here Are the 3 Facebook Metrics You Should WatchMarketers nowadays are data driven numbers people. I get it. I consider myself a numbers guy, too. That said, when it comes to Facebook, I think a lot of marketers have it all wrong. The Facebook metric marketers tend to focus on -- a page’s Like count -- does not matter as much as marketers and business owners think it does.

Who Knew? Pitney Bowes Sells Big Data Products

If you’re like me, when you hear the name Pitney Bowes you think “postage meter,” not software. After all, the 93-year-old company that joined the New York Stock Exchange in 1950 and has been listed in the S&P 500 since its opening day might seem more like a relic that never crossed the chasm than a big data and analytics leader.

But perceptions are deceiving.

This morning Pitney Bowes announced that it has added advanced big data management capabilities to its Spectrum Technology platform.

Document Mgt Roll-Up: Facebook Quashes Its Email Service

docmgmtrollup.jpgWe saw a lot of action in the document management world recently, with Facebook closing the door on its much ignored email service, a rebranded Web Apps from Microsoft and a new Service Pack released by AvePoint aimed at improving data governance. Accusoft kept busy with the upgrade of its Prizm document viewer, while WatchDox offered a free document editor to its users.

Phone Calls Add Value to Facebook's WhatsApp Deal

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Facebook's $19 billion acquisition of WhatsApp looked a bit smarter today after the fast-growing messaging service announced at the World Mobile Congress that it will add phone calls within the next few months.

The WhatsApp announcement came as a surprise to those attending the mobile conference, where Nokia, Samsung, HTC and other key players also made news. WhatsApp already has 465 million monthly text and voicemail users, but wanted to add a live call service.

"We want to make sure people always have the ability to stay in touch with their friends and loved ones really affordably," WhatsApp CEO Jan Koum said at the conference, according to a CNN report from the scene. Koum said the company will roll out the service on Apple and Android phones during the first half of the year, then add the service for Blackberry and Windows phones. 

What's In WhatsApp? Customer Devotion

Once you dig into the astonishing numbers for WhatsApp, you can kind of see why Facebook paid $19 billion for the company. Kind of.

Facebook was forced to pay such a high price for WhatsApp because of the communications app's ridiculous growth numbers and devoted users, 75 percent of whom used it every day and logged on to the app several times per day.

Toms Builds Mobile Success by Aiming at Top Customers

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Toms, the online retailer that markets social impact along with its shoes, has found success with mobile marketing by aiming apps at the top 5 percent of its customers, according to a senior executive.

Eve Richey, vice president for global online marketing and mobile, outlined the company's mobile strategy last week at the Mobile Marketing Strategies Summit in San Francisco, which also featured presentations by Google, Facebook, LinkedIn and other companies that are vying for a share of the increasingly mobile consumer.

By ensuring its social content is relevant to its target audience, learning from other mobile apps and other tricks, she said Toms' strategy has increased its conversion rate by 85 percent while cutting the cost of engagement by two thirds. 

Making the Case for Search Training and Support

searchtraining.jpgIf search is so easy, why is there a new book over 200 pages long on Google Search Secrets? 

 

Mobile Marketing Tips from LinkedIn, Facebook

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Marketers may know they need to add mobile strategies, but relatively few are doing it correctly, according to mobile managers from Linked In and Facebook.

Speaking yesterday in back-to- back presentations at the Mobile Marketing Strategies Summit in San Francisco, they advised the 100-plus marketers how to track mobile users, reduce load times, build lasting relationships with visitors and add to their existing data to build more personalized experiences.

CMSWire was a media partner of the event, which focused on ways brands can use mobile marketing to further their reach and impact.

Facebook Steps Into the Mobile Waters Again with Paper

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After several attempts to make up for its late arrival in mobile, Facebook may have a standout mobile hit on its hands. On Thursday, the social networking powerhouse introduced a new app for finding and sharing stories -- Paper.

Adobe Tells Marketers: Social Paid Ads are Hot, Cheap and Easy

Stuff of dreams.jpgCheap, easy and available to anyone has never been more attractive. In fact, in this age of social media, it's apparently the stuff of dreams of digital marketers.

As the just-released Social Intelligence Report by Adobe Digital Index (ADI) for Q4 2013 clearly explains, marketers who fail to advertise on social networks are missing a large audience for a relatively low cost. Marketers can get a lot of high-quality traffic and click-through rates (CTRs) from social ads, and can drive even more value when they analyze and optimize each campaign.

The report, which analyzes paid, earned and owned social media trends, is based on a study of 240 billion Facebook ad impressions, 1.5 billion Facebook posts, a half a billion referred visits and 6.3 billion social engagements on Facebook.

E-Commerce, Content and Closing the Gaps: A Look at e-Spirit

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With more and more people shopping online, e-commerce vendors are constantly searching for new ways to find, engage and keep customers. One of the best strategies is the use of engaging content. Even so, many online stores struggle to provide optimal retail experiences.

A number of vendors are responding with solutions, including Elastic Path, e-Spirit and Sitecore. We'll take a look at what they are offering in a three-part mini-series starting today.

What Else Could Hatch from the Google Nest?

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Google put down a big marker for the Internet of Things with its Nest acquisition, having previously invested in the company via Google Ventures. We take a look at what the other companies Google is backing and what its portfolio could bring to the race to be the next big thing. 

From Bitcoins to office temperature control, global food prices to web testing and mobile apps, Google has its fingers in many pies ... or nests, as the case may be.

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