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Facebook, Social Media News & Practices

Can Advertisers Score on Social Media?

General Motors caused a tremor last month when it pulled its paid banner ads from Facebook. Because the timing of the news was so close to the social networking site’s IPO, there wasn’t much talk about what the world’s largest automaker’s decision might signal about the effectiveness of ads on social media as a whole, or whether other brands are likely to reconsider their social spends.

But with Facebook’s stock hitting an all-time low yesterday (it closed at US$ 26.90, the lowest price since the stock began trading at US$ 38 on May 18), some say the tremor has turned into a full-blown earthquake. It comes as a shock to many that petabytes of big, personal data don’t easily translate to dollars.

Salesforce Rounds Out Marketing Platform With Buy of Social Ad Player Buddy Media

salesforcelogo.jpgLast week, rumors swirled about Salesforce.com gobbling up social media marketing provider Buddy Media. Well, it seems this time the rumors were true. The software-as-a-service giant has released an official statement confirming a definitive agreement to acquire Buddy Media.

Facebook Aims New Page Admin Levels at Business Users

facebook-logosmall.JPGFacebook is launching another effort to make its social networking platform more business-friendly with the introduction of five new levels of page admins. The different tiers allow businesses to segment user access to their Facebook pages, maximizing corporate control while also enabling different types of users to perform certain tasks without having to explicitly request permission. 

Track Twitter, Facebook and Now YouTube with Socialbakers' Analytics

Socialbakers' Analytics Pro Adds YouTube SupportA few weeks after announcing its product to track Facebook and Twitter campaign performance, Socialbakers adds YouTube support to Analytics Pro.

Salesforce Sets Sights on Buddy Media With Acquisition

salesforce_logo.jpgBuddy Media and Salesforce reps won't comment, but sources say a US$ 800 million transaction is in the works. With the Buddy Media acquisition, Salesforce enforces its commitment to the enterprise social market.

Tim Cook Pledges More Secrecy as iPhone 5 Parts Appear

applelogo.png Want Apple to spill the beans? Getting blood from a stone would have been easier, as Apple CEO Tim Cook sat down for a chat at the All Things D conference last night. Instead of giving the merest hint at the company's future plans, he promised even greater secrecy. Good look with that, as what may be the first iPhone 5 components leaked into view.

Facebook Rumored to Acquire Face.com, Opera: Will a Facebook Phone Come Next?

Facebook is reportedly acquiring Face.com, which is in line with the social network's strategy to remain relevant in an increasingly mobile computing environment. Sources peg the acquisition amount at US$ 100 million.

Facebook vs Google Display Network Online Ad Smackdown: Who Comes Out On Top?

When it comes to online display advertising, two titans clearly dominate the marketplace: Facebook and Google Display Network. So if you are looking to place an online display ad and only want to use one outlet, which is the better choice?

Smile, Facebook Launches new iPhone Camera App

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Trying to get over the IPO debacle, Facebook keeps rolling out the updates with a new iOS Camera app to better view, manage and send photos between you and your friends.

Cloudant Expands Data Platform-as-a-Service Infrastructure Globally

More enterprises have begun to see the cloud as a viable option for everything from physical servers to end user facing applications. This increased user demand is allowing companies such as data platform-as-a-service provider Cloudant to grow rapidly. The company announced that it is further expanding its data centers globally to improve reliability and performance.

Facebook Pages Manager App Makes Community Management Easier

This morning I added the new Facebook Pages Manager app to my iPhone. While it takes up real estate beside my Facebook app and the Facebook Messenger app, it is a valuable addition.  

Polygraph Reports Quantify Facebook Data

While most branding experts have come to agree that social media platforms such as Facebook are necessary customer relationship tools in the 21st century, many of them still have a hard time stating exactly why this is so. Quantifying the value Facebook provides branding efforts is not an easy task, but Polygraph Media is releasing a new application called Polygraph Reports aimed at making determining the hard value of Facebook branding efforts a little easier.

The Facebook IPO: Cheers, Tears and Controversy

facebook_logo_10.jpg By the end of Friday, after a few stumbles, it seemed like a job well done for all involved with Facebook's public debut. Since then, there's be a steady stream of moaning and complaining; apparently everybody wanted to be an instant billionaire.

This Week: Facebook's IPO Makes 1000 Millionaires + The Future of the Social Intranet

There's been nothing more talked about this week than the Facebook IPO. Not just because a lot of people are going to make a lot of money -- well OK, maybe that's exactly why everyone is so jazzed up. It's been reported that more than 1000 millionaires were created yesterday.

The FB stock closed at a mediocre US$ 38.23 with a market cap of US$ 104.82 billion -- roughly 50% of Google's market value. A vigorous first day on the market saw 580 million shares trade hands but not much of the spike that many expected.

But we see more here. The IPO signifies notable things for big data and acts as a health signal for the social business space overall.

Beyond the Facebook IPO chatter, we've been looking at changes taking place within the social enterprise:

REMINDER: Next Wednesday, May 23rd, our Mobile Experience Tweet Jam takes place and we'd love to see you there. Get the details here.

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Facebook Growth Fueled by Asian Countries, but Challenged by Infrastructure & Regulations

Facebook has just made its phenomenal initial public offering at NASDAQ, and industry observers are talking of how big the impact of the social network's IPO will be, outside of newly-minted millionaires and billionaires of the Internet age. But, apart from Facebook's new found influence and clout in the financial scene, there is also one additional driver of growth for what can be considered the de facto social network for most of the world's online citizens: Asia.

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