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Facebook, Social Media News & Practices

Social Media Revenues to Hit $16.9B in 2012, Mostly From Ads

Is there no such thing as a free lunch? Oh, but if you consider free lunch supported by brand advertisements on the menu and on the main entree, then we may just have ourselves a winner. Gartner says social media will be a US$ 16.9 billion industry this year, with more than half of revenues coming from advertising. Are our favorite networks like Facebook, Twitter and Google+ earning their billions at our expense?

Q3 Planning: Key CXM, EIM, E2.0 Events for Your Calendar (24-July-12)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don’t hesitate to add your event to the list. (You can view the full calendar here.)

Webinar: Mastering Content Marketing with Robert Rose
Learn the fundamentals of Content Marketing from the author of the leading book on the subject. 

> Register here for this free Webinar

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SugarCRM Joins OpenSocial Foundation, Boosting Standard for Social Business

opensocial logo 72212.pngCustomer relationship management (CRM) provider SugarCRM is taking a larger role with the OpenSocial Foundation, boosting that organization's focus toward the enterprise. The company announced that two of its executives have taken leadership positions to further the development of social business open standards.

Facebook Testing Sponsored Results for Search

facebook-logo.JPGFacebook is upping its range of advertising possibilities. The popular social media site is testing Sponsored Results, which are ads that show up in the Facebook search area.

Recession Relief: New Job Openings at Facebook, Tealium, Skype, Yammer and Hootsuite (19-Jul-12)

Start off Summer with a new gig -- we've got a shopping list of hot jobs for you to browse. Our featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your open jobs here).

Content Marketing: Web Engagement, Evolved

shutterstock_73514752.jpg Today’s business climate expects an organization to accomplish more online that ever before, while controlling costs and driving revenue. At the same time our website visitors demand a rich, immersive and personalized experience with relevant and compelling content. How can we build a content marketing strategy to solve this?

Document Management Roll-up: Office 2013's New Document Abilities Unveiled

This week, document management was only ever going to be about the official release of details around Office 2013, which Steve Ballmer unveiled at an event on Monday. Also this week, Alfresco enters alliance with Kodak, Docile takes capture to the cloud and Kofax upgrades Kofax Express.

Alfresco Extends Document Management Reach With Kodak Alliance

Thumbnail image for alfresco logo 62112.pngAlfresco has been growing at an impressive rate since its 2005 founding through a combination of products and strategic partnerships. While it is already in use in countries all over the world, the announcement of a strategic alliance with Kodak should up its game again.

Facebook's New API Integrates with iOS 6 For Better Social Interactions

Thumbnail image for facebook-logo.JPG Apple's shunning of Facebook from the native OS feature set was never going to last. And, it looks like everyone has kissed and made up, as the latest Facebook API beta integrates at the OS level for iPhones and iPads, letting app developers have greater levels of social interaction in their products. 

Does Facebook Need to Improve How it Measures Engagement?

Could the way Facebook measures engagement be improved? The folks at Ticular think so. They expressed their suggested improvements in what has become standard format these days -- an infographic.

Customers 'Like' Facebook Mobile Ads

Thumbnail image for facebook-logo.JPG Customers are responding to Facebook’s new mobile ads with the equivalent of “likes,” according to data from two new studies. As reported by MobiADNews, initial figures on clickthrough rate (CTR) and effective cost per mile (eCPM, with “mile” meaning a thousand views) give mobile advertisers plenty to like, as well.

Facebook and Yahoo Settle Patent Dispute, Expand Relationship

Facebook and Yahoo Settle Patent DisputeFacebook and Yahoo announced Friday they have settled their major patent dispute. The settlement will result in an expanded relationship between the companies, including a new advertising partnership and an agreement to extend and expand their distribution arrangements.

Microsoft Proves Steve Jobs Right Again

There seems to be a lot of chatter around Microsoft's purchase of Yammer. There is clearly much to talk about here especially what it means for the addictive business narcotic known as SharePoint. This topic is not that interesting to me as I find this acquisition to be one more step towards the inevitable demise of licensed application software for businesses.

Windows 8's Dedicated Photo App Gets Updated

photos_tab.PNGYour photographs may well be all over Facebook, Flickr, Tumblr and on Twitter. But Microsoft still wants to be the center of your digital world, as it shows off an improved app for Windows 8 that will help manage all those snaps and images. 

IBM Launches New Mobile Collaboration Platform, Integrates Big Data Search and Analytics

Another mobile content collaboration platform? Big Deal! Except this is from IBM, and while we know that IBM does collaboration quite well already, the difference with the newly released IBM Content Navigator is that it also integrates with its data analytics and Big Data capabilities, making it a pretty formidable tool for workers on the road.

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