Facebook, Social Media News & Practices
| Monday Jan 27, 2014
With more and more people shopping online, e-commerce vendors are constantly searching for new ways to find, engage and keep customers. One of the best strategies is the use of engaging content. Even so, many online stores struggle to provide optimal retail experiences.
A number of vendors are responding with solutions, including Elastic Path, e-Spirit and Sitecore. We'll take a look at what they are offering in a three-part mini-series starting today.
| Thursday Jan 16, 2014
Google put down a big marker for the Internet of Things with its Nest acquisition, having previously invested in the company via Google Ventures. We take a look at what the other companies Google is backing and what its portfolio could bring to the race to be the next big thing.
From Bitcoins to office temperature control, global food prices to web testing and mobile apps, Google has its fingers in many pies ... or nests, as the case may be.
| Wednesday Dec 25, 2013
Social media. It seems like yesterday it was just a fad, something naysayers insisted would never catch on. Now, look at it — all grown up, attracting more users than ever and worth billions of dollars. In 2013, social media evolved faster and further, turning itself into a viable platform that influences what we do and how we share.
| Friday Dec 20, 2013
In the last week before Christmas, social media proved there's no rest for the weary. Vine users can customize their URLs, while Facebook tests out video ads in your news feeds.
| Tuesday Dec 17, 2013
For the last few years, “mobile” has topped every trend-forecasting list across industries -- with experts hailing each incoming year “The Year of Mobile.” We could spend an entire article debating whether 2013 was actually the year that mobile truly broke through. There’s certainly no shortage of compelling statistics illustrating the impressive, accelerated growth of smartphone adoption and content consumption over the last 12 months.
| Thursday Dec 12, 2013
Social media and customer service go hand-in-hand these days. We know consumers are likely to turn to social media to ask brands questions, complain, praise or to just say hi.
Though brands are more active on social media than ever before, they still struggle to engage with customers. To help us better understand how brands are connecting on social, we consulted the Sprout Social Index. It looks at channel growth, brand responsiveness and consumer behavior across more than 160 million inbound messages on 20,000 brand profiles and fan pages.
| Wednesday Dec 11, 2013
This week's launch of Microsoft's Socl app does little to help the crowded social scene. Just how many social media icons constitute too many for a site designer or visitor to stomach?
Sites are starting to look a little crowded with Microsoft's Socl icon joining the likes of Facebook, Twitter, FourSquare, Pinterest and others demanding space next to posts or on stores, at the top of sites and on advertisements or campaigns.
| Friday Dec 6, 2013
Social media was once considered a free medium where brands could organically build their networks of fans and followers. But it has become a competitive marketplace where sponsored content reigns supreme. Will it pay off?
| Wednesday Dec 4, 2013
What was unclear back in 2011 is certain now -- the direct influence Google Plus has on search rankings makes this network important to your business. Google+ finally answers your C-Suites’ never-ending question: what is the ROI of social networks? If a significant portion of your leads come from organic search, then there is no longer a debate as to whether investment in social is worthwhile.
| Wednesday Nov 27, 2013
BlackBerry has introduced an updated version of its messaging app that makes the service a social network — but Android and iOS users will have to wait for the new features.
Owners of BlackBerry 10 and Blackberry 7 devices can use BlackBerry Messenger Service (BBM) to join in social media chat across channels and interact with people, brands, celebrities and communities. In the near future, the feature will also be extended to Android and iPhone users.
With massive user growth of BBM, is this a threat to the likes of Facebook or will others just mimic it as we move to a more mobile social landscape?
| Monday Nov 25, 2013
If you don’t already know who Chris Brogan is, you need to read this. If you do, you won’t need any convincing, skip past the next paragraph.
| Tuesday Nov 19, 2013
The Open Mobile Alliance (OMA) recently released its social web specifications for the OMA Social Network Web (SNeW) Enabler. What is it? And what does it mean for the future of social networks and the mobile web?
| Monday Nov 18, 2013
If you visit the website of any major brand, chances are pretty good that you’ll find a page, or cluster of pages, that complement the main site. Nike has lots of these “microsites” for products such as FuelBand, Sportswear and NIKEiD to name a few. Volkswagen has microsites devoted to its various models, plus pages devoted to financial services and shopping tools.
While it might seem like a good idea to have your content sectioned off like this, users can easily get lost or find it difficult to quickly locate the information they want.
| Monday Nov 18, 2013
For SportStream, it’s a solution where Facebook’s keyword insights API and public feed API meet the sports fan.
And for media businesses like sports telecasts, knowing the sports fan is the most important part of creating their customer experiences.
| Friday Nov 15, 2013
While new tablets and smartphones launch monthly, game consoles arrive once every six or so years. Does Sony's new PlayStation 4 still have a place in our more portable world?
Its midnight launch saw thousands of Americans heading home with a box full of raw processing power that will be sitting under millions of TVs this holiday season. But what does the future hold for Playstation 4 and rival Xbox One?