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Facebook, Social Media News & Practices

Social Media Briefs: Facebook Makes It Easier to Create Ads, Find Users

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The US government is still shut down, but social media is wide open. This week, Facebook makes it easier to create and measure ads, while making it harder for users to stay hidden. Another week, another user interface update at Yahoo. 

Social Media ROI: Three Ways Digital Marketers Can Show its Worth

customer experience,digital marketing, Social Media ROI: Three Ways Digital Marketers Can Show its Worth #KenticoConnectionIf you’re not showing C-suite executives exactly what you make off your social media marketing program, show them how much money they’re saving.

Work4 Exploits Facebook's Graph Search - Who's Next?

Customer Experience, Work4 Exploits Facebook's Graph Search - Who's Next?Think the only person that can solicit you on Facebook is a friend or friend of a friend? Think again.

Google Getting Closer to Facebook for Social Logins

Janrain, Google Getting Closer to Facebook for Social LoginsSocial logins, where you can sign onto a multitude of websites with a social network or email login, can tell marketers which social networks are most popular for users of a given site, plus indicate other useful trends. Some of those trends are available in the new quarterly report from social login provider Janrain.

Twitter Files IPO Documents, Takes Lessons From Facebook

Twitter IPO It’s been in the works since the initial confidential filing in July, but yesterday it became official. Twitter is to go public and plans to raise around US$ 1 billion. Already with the filing only just in the door of the Securities and Exchange Commission (SEC), parallels are already being drawn with the Facebook IPO last year. Twitter executives, though, say it just ain’t so. 

Digital Marketing Success with Cars and Cookies #KenticoConnection

For San Francisco 49ers football fans like Mary Shank Rockman, Super Bowl XLVII was a loss. A 34-31 loss to the Baltimore Ravens, to be exact.

For the digital marketers at Oreo, it was a victory -- no matter who won the football game.

Social Media Campaigns: Lots to 'Like' About True Fan Engagement #SMWA

Sure you may have 3,400 friends on Facebook. But are you having 3,400 beers every weekend with each one of them? Probably not.

My goodness, do we ever hope not.

It’s the same set of challenges for companies creating a social media presence. Simply attracting fans is one thing, but engaging them and determining your true brand influencers and those who interact with your brand are the real goals here. 

Social Media Briefs: Ads on Instagram, Filtered Views for Verified Twitter Users

Social Media Briefs: Ads on Instagram, Filtered Views for Verified Twitter Users

Friday the 13th might be unlucky for some, but it doesn’t seem to be slowing down social media any. This week, speculation about advertisements on Instagram abounds, while studies show that women dominate visual formats on social media. 

Twitter on the Road to IPO, Announced Via Tweet Naturally

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Why go through all that cookie-cutter press release rubbish, when a single short message will do the job? Twitter has just announced via its own service that it has submitted its plans for an IPO to the Securities Exchange Commission. 

5 Things Savvy Marketers Need to Consider Before Running a Facebook Promotion

Customer Experience, Social Media Marketing, 5 Things Savvy Marketers Need to Consider Before Running a Facebook PromotionThe idea of running a simple promotion without having to go through the hassle of a third-party platform is exciting and intriguing at first. However, there are still a few things brands should consider when they choose between running a Timeline promotion or a using a custom app.

Facebook Enables Media to Integrate Real time Social Conversations into Stories

Simply connecting the world together wasn’t good enough for Facebook. It since has tried to bring the world’s conversation together into one metric-based pool of discussion aimed at helping users -- particularly businesses -- figure out what’s on the world’s mind collectively. 

They want to know who’s talking about what, what they’re saying, who they are, where they are, how many times they’ve talked about it and if they’re a man or woman.

Facebook Policy Changes Have Been Delayed

The proposed changes to Facebook’s privacy policy have been delayed so that the social network can properly review feedback.

Social Media Briefs: Hashtags Fail Facebook, Innovate Twitter

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Social media hashtags are now more universal than ever and can be used across social media platforms like Twitter, Facebook and Instagram. But how effective are they and how can they be used to help us? 

Social Media Briefs: Twitter Conversations, Facebook Albums, Google Hangouts in HD

Social Media Briefs: Twitter Conversations, Facebook Albums, Google Hangouts in HD

It seems like there was a little bit of everything for all the social networks. Let's take a look at what made headlines. 

Facebook Proposes Policy Changes Following Lawsuit

customer experience: Facebook policy feedback

Facebook is asking for feedback on how member information should be used following a court settlement that is forcing the social network to change its Statement of Rights and Responsibilities and Data Use Policy.

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