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Facebook, Social Media News & Practices

Big Data Isn't a Science Experiment, It's About Impact

Not everyone can stand before a conference with “Hadoop World” in its title and tell the crowd of enthusiasts that Hadoop isn't the right solution for every Big Data problem.

Social Media Briefs: #FacebookDown, Twitter Goes Public

Some Facebook profiles and pages were down for a while this morning. Downrightnow.com, a site created to tell you when popular web services are experiencing trouble, reported a widespread service disruption, likely from a server issue.

Facebook acknowledged in a statement that it "experienced an issue" that prevented some people from loading Timeline or Pages content for a "brief period" — several hours, by most estimates. The issue seems to be resolved now.

Meanwhile, in other social media news ...

Facebook Open Sources Presto: Jump In to Check It Out But Don't Jump to Conclusions

For anyone who doesn’t yet know, Facebook open sourced “Presto” yesterday. What's Presto? It’s a distributed SQL engine for big data reported to run magnitudes faster than most of today’s widely used technologies that were built to handle such workloads. They include the likes of Apache Open Source HiveCloudera’s Open Source ImpalaStinger (supported by Hortonworks) and Pivotal’s Hawq, among many others.

The Twitter IPO: All You Need to Know

You might have heard: Twitter had an IPO today. It achieved a market capitalization of $25 billion to $26 billion, even though the company has yet to hit $1 billion in revenue and has not earned a dime of profit. But clearly, people were excited.

Pricey Twitter Hits the NYSE Today at $26 A Share

twitter_ipo.jpgTwitter becomes one of the most high-profile US initial public offerings since Facebook today. After raising its starting price range once, it boosted the share price even higher, causing concern among some investors.

Is a mere social messaging service that's still losing money and will only generate revenue of about $620 million this year really worth $18 billion? That's the big bet investors will have to decide. The company is not profitable, and it is not expected to be so until at least 2015.

Social Media Briefs: Snapchat Wins, Facebook Loses, Instagram Gains

Snapchat is worth billions. Facebook loses teens. Instagram gains brands. Thinkr uses only #hashtags.

The Next Big Social Networks Aren't Social Networks Yet

shutterstock_134112389.jpgGrowth for big social networks like Facebook and Twitter will inevitably flatten as users look for options that better match their needs.

Enter the likes of Steam (a PC gaming service stretching out to TVs) and BlackBerry's BBM (a popular app looking for bigger things). Steam has more than 60 million users and BBM has more than 80 million. What else could come along to shake up social networks in the near future?

Google+ Upgrades Hangouts and Photos

Thumbnail image for image-google+locationsharing-2013.png Google+ has a reputation for being a bit barren for many users. But it just made several upgrades that could improve the user experience. Now there’s the ability to schedule a Hangout On Air and backup photos via auto syncing for iOS.

While we don’t see Google+ becoming the most popular place to share photos, that hasn’t stopped the company from taking dead aim at the Facebook and Instagram. Facebook has long been the go-to place for so called frictionless sharing of photos with friends and family, but Google+ updates like backup syncing of photos on iOS devices could prove to be a streamlined way to manage an incoming photo stream.

Adobe Social Media Report: Huge Gains for Facebook, Twitter Ads

image-adobesocialmedia-2013.jpgSure, humans are social beings — and we seem to be getting even more social on Facebook and Twitter, according to the Adobe Social Media Intelligence Report.

All that activity is boosting ad revenues for both social networks. Advertising on Twitter and Facebook ramped up quite a bit in 2013. Facebook click volume is up 29 percent year-over-year, and Facebook impressions volume is up 85 percent year-over-year.

Oracle Eloqua Fall Update Enables Facebook Custom Audiences Targeting

Customer Experience, Oracle Eloqua Fall Update Enables Facebook Custom Audiences TargetingThe fall update for Oracle's Eloqua marketing automation tool includes integration with Facebook Custom Audiences for improved targeting, expanded partnerships in its AppCloud and a continued march towards integration.

Social Media Briefs: Shared Endorsements, Global Tweets, Facebook Privacy for Teens

If you value your privacy on Facebook or Google, take heed of new updates that could affect how the social networks use your information. 

Digital Marketing Files: Social is Sweet, But For Sales? #FutureM

For us, the signature moment so far for the FutureM Boston show came during the presentation from The Hershey Co.’s digital marketing manager.

No, it wasn’t when Reese, the digital Hershey character, appeared for a Skype chat. But that was pretty cool:

Why Yammer and Office Make SharePoint 'User Adoption' a Dying Concern

Social Business, Familiarity Breeds Usability: Yammer, Office and why A small cottage industry has grown over the years around helping companies become more engaged with their SharePoint platforms. The catch-all term for this practice is “user adoption” and it’s traditionally been important to the enterprise, the user and Microsoft alike.

As of this year, I’d like to stick a fork in it.

Big Data Bits Featuring Bersin by Deloitte, Facebook, IBM, MapR, MongoDB, Pivotal

Go Big Data, or be left behind, that was the chorus we heard over the last 10 days. We listened as industry analysts told us how leveraging Big Data and Analytics could help grow the bottom line; we learned how Facebook’s Graph Search might help you get found by recruiters (at the expense of your privacy); we watched Big Data vendors buy what they didn't want to build (or couldn't build fast enough); and we saw a NoSQL vendor with great promise get a humongous investment.

Social Media Briefs: Facebook Makes It Easier to Create Ads, Find Users

shutterstock_99030206.jpg

The US government is still shut down, but social media is wide open. This week, Facebook makes it easier to create and measure ads, while making it harder for users to stay hidden. Another week, another user interface update at Yahoo. 

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