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Facebook, Social Media News & Practices

Digital Marketing Success with Cars and Cookies #KenticoConnection

For San Francisco 49ers football fans like Mary Shank Rockman, Super Bowl XLVII was a loss. A 34-31 loss to the Baltimore Ravens, to be exact.

For the digital marketers at Oreo, it was a victory -- no matter who won the football game.

Social Media Campaigns: Lots to 'Like' About True Fan Engagement #SMWA

Sure you may have 3,400 friends on Facebook. But are you having 3,400 beers every weekend with each one of them? Probably not.

My goodness, do we ever hope not.

It’s the same set of challenges for companies creating a social media presence. Simply attracting fans is one thing, but engaging them and determining your true brand influencers and those who interact with your brand are the real goals here. 

Social Media Briefs: Ads on Instagram, Filtered Views for Verified Twitter Users

Social Media Briefs: Ads on Instagram, Filtered Views for Verified Twitter Users

Friday the 13th might be unlucky for some, but it doesn’t seem to be slowing down social media any. This week, speculation about advertisements on Instagram abounds, while studies show that women dominate visual formats on social media. 

Twitter on the Road to IPO, Announced Via Tweet Naturally

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Why go through all that cookie-cutter press release rubbish, when a single short message will do the job? Twitter has just announced via its own service that it has submitted its plans for an IPO to the Securities Exchange Commission. 

5 Things Savvy Marketers Need to Consider Before Running a Facebook Promotion

Customer Experience, Social Media Marketing, 5 Things Savvy Marketers Need to Consider Before Running a Facebook PromotionThe idea of running a simple promotion without having to go through the hassle of a third-party platform is exciting and intriguing at first. However, there are still a few things brands should consider when they choose between running a Timeline promotion or a using a custom app.

Facebook Enables Media to Integrate Real time Social Conversations into Stories

Simply connecting the world together wasn’t good enough for Facebook. It since has tried to bring the world’s conversation together into one metric-based pool of discussion aimed at helping users -- particularly businesses -- figure out what’s on the world’s mind collectively. 

They want to know who’s talking about what, what they’re saying, who they are, where they are, how many times they’ve talked about it and if they’re a man or woman.

Facebook Policy Changes Have Been Delayed

The proposed changes to Facebook’s privacy policy have been delayed so that the social network can properly review feedback.

Social Media Briefs: Hashtags Fail Facebook, Innovate Twitter

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Social media hashtags are now more universal than ever and can be used across social media platforms like Twitter, Facebook and Instagram. But how effective are they and how can they be used to help us? 

Social Media Briefs: Twitter Conversations, Facebook Albums, Google Hangouts in HD

Social Media Briefs: Twitter Conversations, Facebook Albums, Google Hangouts in HD

It seems like there was a little bit of everything for all the social networks. Let's take a look at what made headlines. 

Facebook Proposes Policy Changes Following Lawsuit

customer experience: Facebook policy feedback

Facebook is asking for feedback on how member information should be used following a court settlement that is forcing the social network to change its Statement of Rights and Responsibilities and Data Use Policy.

Another Salvo to Microsoft from Box: Sinofsky As Advisor

Steven-Sinofsky-Developer1.jpg A virtual game of industry ping-pong is heating up between Microsoft and Box. And Box just laced a wicked forehand cross-court over to Microsoft’s side.

Facebook Updates Promotions Policy: No Need for Third-Party Support

Customer Experience: Facebook promotions policy

Creating contests on Facebook is now a bit easier and more efficient due to an updated Pages Terms policy.

Facebook Mobile Ad Revenue Growing Faster than Expected

Facebook Mobile Ad Revenue Growing Faster than Expected

Facebook's mobile ad revenue is growing faster than anticipated, and it could reach up to nearly 16% of the global mobile Internet ad revenue share in 2013.

Facebook Settles Targeted Ads Lawsuit, Required to Pay Plaintiffs

customer experience: Facebook lawsuitIt took a couple years, but those who filed a lawsuit against Facebook over information used in targeted advertising are seeing a small payday.

B2B Social Media Marketing Presence All But Mandatory

digital marketing, social media marketing, b2bB2B marketers will go anywhere and everywhere to get leads. It’s what keeps six out of 10 of them up at night: generating leads is their biggest challenge, according to data released this month by eMarketer.

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