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Facebook, Social Media News & Practices

How to Use Facebook's Four Most Popular Advertising Options

Facebook's Four Most Popular Advertising OptionsRecent changes to Facebook's advertising options leave advertisers with four main choices. Let's take a look at the differences between the four and some suggestions for how and when to use them.

Social Media Briefs: IFTTT for iPhone, Facebook Says No More Questions

Social Media briefs: IFTTT, Vine, Nestivity, Facebook

Now that it's officially summer, social media updates get more subtle, but continue to pack a punch. 

How Millennials Are Influencing a New Era of Digital Marketing [Infographic]

Millennials are ruining everything. They don't behave like other consumers. Their expectations for engagement are higher than others. They want to be valued and they expect companies to be transparent about their intentions. For brands everywhere, the millennial generation is changing the way they market online, how they engage across social media and the digital tools they employ. 

Facebook: A Marketer and Advertiser Paradise

Facebook: A Marketer and Advertiser Paradise

For Facebook, a few changes can mean a lot especially if those changes relate to advertising and marketing.

Facebook Graph Search Rolls Out This Week, Privacy Watchers Standing By

Facebook Graph Search Rolls Out This Week

The wait is over for Facebook users who have been keen to try out the new social graph features of Graph Search. The new features, some six months in beta, roll out this week for U.S. users, with a wider launch to follow. 

Yahoo Acquisitions Continue With A Qwiki for $50 Million

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Yahoo continues to throw its money around to attract features and talent to the company. This time adding a short-video service, in response to the success of Vine and Instagram. 

Facebook Updates Ads Manager Reports, Mobile Apps Install Ads

Facebook Updates Ads Manager ReportsThe steady stream of updates to Facebook’s advertising platform continues with changes to the Ads Manager Reports and the Mobile App Install Ads tools.

Stop Selling SharePoint Social as Facebook for the Enterprise

SharePoint Social is Not Facebook for the EnterpriseI admit, I was once in the same situation. Staring at the CEO of an international company that has over 15,000 employees and trying to explain SharePoint Social to him and his board. My first and biggest mistake was trying to explain it with examples like “It’s like Facebook for the Enterprise” or “It’s like LinkedIn.”

Reported: Facebook to Launch News Reader Service

Reported: Facebook to Launch News Reader Service, social media

According to reports, Facebook is about to be a bit more news-oriented with Reader: a mobile newspaper service.

Instagram Video Comes into View

Instagram Video Comes into View

As video use explodes in the enterprise, Instagram has decided the time has come to slip into the scene, and it has announced its very own video service.

 

Facebook Updates Facebook Insights

Facebook Insights Update

The updates to Facebook continue as its Facebook Insights branch debuts a new look that's designed to make data easier to understand and more actionable.

Facebook Advertisers Reach the 1 Million Mark

Facebook 1 Million Advertisers, social media

The viability of Facebook as an advertising platform has been reaffirmed with the announcement that 1 million advertisers now use the social network.

Social Media Briefs: Google+ in your Inbox, Tumblr Domain Updates

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Assuming you were busy adding hashtags to your Facebook posts or checking out your Tweets’ analytics on Twitter, you may have missed some of the other social media-related news this week.

Facebook Now Has Hashtags

Facebook Adds Hashtags Digital MarketingThe categorization of social media posts through hashtags continues as Facebook announced today that they have adopted the feature to improve public conversation across the social network.

Google Directs Traffic App Waze into the Buy Lane

Google Directs Traffic App Waze into the Buy Lane

Google has announced the acquisition of social mapping app Waze for an undisclosed amount, and for now, the Isreal based development team will remain in place, a company blog post noted.

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