Facebook, Social Media News & Practices

Who would have thought it? A group of some of the top companies in the IT industry have come together with the W3C organization to build a new community and website that, the group says, will become the authorities' source for documents for web developers.

As more channels enter the marketing infrastructure, the opportunity to deliver unique, meaningful customer experiences through effective brand management increases as well. How to get your marketing team to collect relevant data, analyze customer behaviors, and develop the right message for the right platform at the right time can be challenging. Thismoment looks to meet the challenge with its new engagement channel.

Even as social media becomes more and more of an accepted digital marketing tool, the nagging question of how exactly to determine its Return on investment (ROI) remains. A recent infographic from MDG Advertising attempts to shed some light on the controversial topic.

The social landscape is constantly shifting and growing. Making progress requires a more sophisticated, predictive system that stays current constantly. The Tellagence software that debuted here at Demo Conference seems to understand and meet those needs.

 User growth will come from new territories as the social media giant continues to eat up users' time and Likes, with almost half of all North Americans using the Facebook service to keep in touch online. But where will it see new revenue growth?

California job seekers no longer need to worry about deleting pictures of their weekend escapades from their favorite social network before their next interview. The state has signed two new bills into law that prohibit businesses and schools from demanding social media credentials.

Adobe has announced some new integrations for its cross-channel marketing optimization solution AdLens (formerly known to you as Efficient Frontier). Think better analysis, even better optimization and new Facebook ad capabilities.

Social influence measurement platform Klout has integrated Facebook pages into its Klout Score calculations -- which should result in higher scores for page users.

Don’t sleep late on weekends -- instead, post on your brand’s Facebook wall. That’s one of many recommendations in a new report about how brands can more effectively interact with their fans on the popular social networking site.

Dropbox announced it is going a bit deeper in its Facebook integration by adding a file sharing button inside Facebook Groups.

 Having proved a success in the U.K., Zeebox is coming to America, partnering with Comcast and other broadcasters. The Zeebox app helps friends use their phone or tablet as a second social screen while enjoying their TV viewing, and creating a potential goldmine in the interactive link between the viewer and content providers and advertisers. 

Start off Fall with a new gig -- we've got a shopping list of hot jobs for you to browse. Our featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your open jobs here).

There’s a new trend emerging in the way brands approach their social media content. Previously, if a brand wanted to create an app for a website or social network, the app had to be designed specifically for that location. That meant lots of content duplication and extra time and expense. Today brands can have all that same great content in a central place, and distribute it across multiple channels using embeddable apps and microsites.

While you can have many identities across the personal web and the consumer cloud, for business it is logical to have one "enterprise-class" ID across all services. Salesforce is now offering just that to bring order and trust to online identification. 

Feel comfortable buying Facebook Likes or Twitter followers? The practice is becoming more and more accepted, and fake social media ratings and reviews could hit 10 to 15 percent by 2014, according to research company Gartner.