Facebook, Social Media News & Practices

Social media moves so fast, it's hard to keep up. Here are the week's top stories in scan-friendly format:

• Twitter Launches Analytics Product
• Facebook Unveils Smart Lists
• Tumblr Goes Big With Massive Traffic Increase
• Posterous Launches New Version, Guns for Google Plus

While this series has been about social media marketing, we haven’t talked much about the actual social media channels you can use to spread your message, engage your users and amplify your brand. Until now.

Implementing a social media marketing strategy within the enterprise doesn’t happen overnight. Getting the C-suite on board can be a lengthy, laborious task. Yet, once you finally get their approval, you’re actually expected to be able to accurately measure and interpret its impact. Those looking for the right tool may want to consider a new tool, Back At You.

Social media moves so fast, it's hard to keep up. Here are the week's top stories in scan-friendly format:

• LinkedIn Adds Volunteer Experience
• Links Shared On YouTube Persist Longest
• More Than a Quarter of US Adults Use Mobile and Location Services
• Instagram Gains 50 Millionth User

Social media moves so fast, it's hard to keep up. Here are the week's top stories in scan-friendly format:

•  Half of Americans Use Social Media
•  Beyonce Causes New Twitter Record
•  Flickr Enhances Location Security With Geofences
•  Beyonce Causes New Twitter Record

When your business, from a mom-and-pop outfit to a local store, starts using social media, things can be confusing as you move from a personal-use mindset to a sales, marketing or support style of use.

A year ago, Google was looking for answers to its problem of a lack of a social face. Now that it has Google+, it is ditching the acquisitions and experiments that failed along the way.

Social Business came up in conversation at one of the press events I attended this week, but instead of the usual it-is-the-best-thing-ever tone, I found myself in the midst of a group questioning why so many people still have an aversion to it. Specifically, we wondered why software modeled after Facebook is still worrying so many professionals when the benefits are exceedingly obvious. 

Social media moves so fast, it's hard to keep up. Here are the week's top stories in scan-friendly format:

• Facebook Alters Privacy Functionality
• ComScore: Social Media Site Traffic Up Sharply
• StumbleUpon Delivers Most Referral Traffic
• Location Wars: Facebookers Love Starbucks

Social networking is a tough business these days, even if you're at the top of the game, like Facebook. Google might have made repeated attempts -- and failures -- to make a dent in Facebook's social networking business, but the search giant's most recent effort, Google+,  is seen as serious competition by Facebook with its simplicity and potential for being a viable platform for apps and games. In the face of tough competition, Facebook is looking into beefing up its capabilities through acquisitions that will improve its services and capabilities.

In recent months, the Facebook team has been on a quest to pack more information into the homepage. The latest composition removes the Most Recent tab from the news feed and replaces it with a real-time activity feed inside the Chat sidebar, slamming users with more information whether they like it or not. 

Web and mobile applications are on their way to dominate both the consumer and business software landscape. But with popular app marketplaces already in place, what's the best way to build up your own app portfolio? Buy one. This is just what social media management suite HubSpot (news, site) has done, with its acquisition of Oneforty.

With 750+ million users on board, one could easily assume that Facebook is the place of the future for online advertising. But a recent poll from Marin software concludes the exact opposite, with a scant 6% of UK advertisers reporting as "fully invested" in the network. 

Hannon Hill (news, site) has updated its Cascade Server CMS to version 6.10, which adds a Facebook connector, as well as adding a bundle of tools for developers.

Social media moves so fast, it's hard to keep up. Here are the week's top stories in scan-friendly format:

• President Obama Joins Foursquare
• Google Plus Now Used By Mainstream Population
• MI5 Searching Online For Riot Organizers
• LinkedIn Prioritizes Mobile With App Refresh