Every Content Management Solution Provider seeks to find and market what makes them unique. For Nstein, it's a little about their ability to produce a multi-lingual content management solution for the digital publishing industry. But that's not what makes them unique -- they have a "secret sauce". And it may just be the thing that pushes them ahead of an ever growing and growling pack.
CMSWire is here reporting live from the How Design Conference in Boston. The conference, which caters to all kinds of creatives, from marketing managers to graphic designers to advertising executives to web designers and strategists alike, aims to teach us a thing or two about being more productive, creative, organized and most of all inspired.
Coming from all backgrounds, designing for firms with lots of clients or working as an in-house designer with a staff of five, we designers face a multitude of challenges. The art of communicating effectively, whether it be with other creatives or our business clients, is our most challenging task. Enter Kathy Burton of The Creative Group, a staffing agency for marketing and advertising professionals. In one of the first workshops of the conference, Can’t We All Just Get Along? How to Identify and Work with Different Types of Communicators, attendees came equipped with their DISC profiles, indicating the four primary behavioral styles, each with a very distinct and predictable pattern of observable behavior.
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