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Forrester Research News & Articles

Forrester Declares Social Media as Mainstream

By James Mowery in Social Media on Oct 27, 2008

Forrester Research Social Media Analysis Poll 2008 Mainstream

It took way too long, but after Forrester Research conducted a 2008 poll, the group has come to the conclusion that social media activity is now mainstream. Okay, so this news is not as shocking as one would expect, but look at sites like MySpace, Facebook, Twitter and FriendFeed for crying out loud. It is obvious that this stuff has gone mainstream. Regardless, the statistics are interesting to review, and that is exactly what we are going to do.


Web 2.0 Implosion Imminent?

By James Mowery in Web 2.0 on Oct 14, 2008

Well, one analyst believes so. Those involved with the Web 2.0 industry are in trouble, according to Oliver Young, a Forrester Research analyst. He believes that the supply of Web 2.0 service applications is becoming too great, and that prices will decline as a result. As if that didn’t sound bad enough, pricing is one of the few aspects left to compete with.



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