Cisco is expanding its long-standing relationship with Microsoft. It's a new effort to automate hybrid cloud service provisioning for service providers.
Normally, when we say “service providers” and we don’t mean cloud providers like Amazon, we mean communications providers like Verizon. But in this case, we mean both.
We’re also referring to any business that sells computing capability, storage capacity and software services to its customers.
If your business provides a service for your customers to, say, contact your support agents directly and share their troubles with products or other services, then by definition, you’re a service provider.
Congratulations: You, Verizon, Netflix and Amazon are in the same boat.