Ftc News & Analysis
| Friday Jun 27, 2014
Marketers recite the benefits of mobile tracking like a mantra: It helps give consumers the information they want at the exact time and place they want and need it. What's not to like?
No matter how hard they try, however, today's cross-channel digital marketers can't quite escape the "creepy" factor — the concern corporations have too much information on the who, what, where and when of our lives.
That point was driven home very gently yesterday as Jessica Rich, director of the bureau of consumer protection for the Federal Trade Commission, delivered a speech to the annual summit of the Digital Advertising Alliance. The speech contained plenty of plaudits, but also exhortations to "press forward" with self-regulatory efforts that will make it easy for consumers to opt-out of tracking and data collection entirely.
| Wednesday Dec 4, 2013
The US Justice Department and Federal Trade Commission have given their blessing to the merger of Microsoft and Nokia. Now the European Commission has followed suit, all but green-lighting the deal.
But what will happen to Nokia once the merger is complete? And how will Microsoft manage its increasingly integrated chain of operating systems and devices? Perhaps we'll know more once the company picks a new CEO whose first job will be to integrate the two giants.
| Wednesday May 1, 2013
It used to be that business on the Internet was a lot like Las Vegas. What happened there, stayed there. But over the past few years, the web has become a hub to online business, resulting in millions of online transactions, interactions and marketing campaigns. Businesses and marketers have become more savvy, and it’s become much harder to decipher fact from fiction.
| Wednesday Feb 6, 2013
Smartphones are booming with new features, powerful tools -- and a growing supply of privacy issues. To address this, the U.S. Federal Trade Commission (FTC) has released a new report with recommendations for privacy standards and practices.
| Thursday Jan 3, 2013
| Wednesday Jul 11, 2012
Google is expected to pay a governmental fine of US$ 22.5 million to settle charges that it bypassed privacy settings on Apple users’ Safari browsers, according to various news reports. The fine by the U.S. Federal Trade Commission (FTC), which would be the largest in that agency’s history, would amount to the technology giant’s revenue stream for five hours.
| Wednesday May 16, 2012
With Sapphire Now, SAP’s annual gathering coming to a close later today, it’s hardly surprising that there is a bit of something for everyone. There’s cloud, mobile and databases, with the ERP king announcing the release of around 70 apps that do different things with different systems.
| Wednesday Jan 25, 2012
This policy shift is generating buzz online over concerns of privacy, search anonymity and control over just what information gets shared.
| Monday Nov 14, 2011
Facing challenges over its privacy practices -- or lack thereof -- Facebook is reportedly proposing a settlement with the Federal Trade Commission.
| Thursday Apr 14, 2011
What do two former presidential candidates have in common? They are behind The Commercial Privacy Bill of Rights Act of 2011, which "establishes a framework to protect the personal information of all Americans both online and offline." Senator John McCain (R-Ariz.) and Senator John Kerry (D-Mass.) introduced legislation this week that sought to define how companies should handle consumers' personal information both online and offline.
| Wednesday Apr 6, 2011
We’ve been following the Federal Trade Commission’s Do Not Track initiative and its progress in Congress. While its outcome is still not known and marketers and customers are still fighting it out over the privacy of their information, online businesses are scrambling to respond.
| Monday Jan 31, 2011
This week, the mobile enterprise addresses mobile advertising, privacy and the availability of Verizon iPhone 4.
| Thursday Jan 6, 2011
Interested in how information about your online behaviors is collected? Forget Do Not Track or the Privacy Bill of Rights. Instead, look no further than the Advertising Option Icon, which lets consumers make informed choices about online privacy.
| Monday Dec 20, 2010
Will 2011 be the year that online advertising becomes more transparent? Thanks to a few key initiatives, consumers can expect to have better control over how their data is used online.
| Wednesday Jun 16, 2010
We’ve been contemplating the future of web publishing and journalism for sometime now, but recently the Federal Trade Commission decided to weigh in on the debate with a discussion paper that outlines potential policy recommendations to support the reinvention of journalism.