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Game Mechanics News & Analysis

Playing with Gamification: Employee and Consumer Perspectives

Person fishing

We've discussed gamification a lot lately. Why it works for many organizations. Why it may not work. Where a major research firm thinks it's going.

So we cast our gamification fishing lines to find companies who swear by the concept of motivating customers and employees. And we got a couple bites.

Gartner Sticks to its Failing Gamification Prediction

Strategy game

A little more than a year ago, Gartner said gamification was being "driven by novelty and hype" and that by 2014, 80 percent of current gamified applications will "fail to meet business objectives primarily because of poor design." Standing by that, Gartner?

"We think it is still on track," Brian Burke, Gartner's research vice president and lead on gamification told CMSWire this week. "In our 2013 Hype Cycle for Emerging Technologies, we place gamification at the ‘Peak of Inflated Expectations’. We continue to believe it will move into the ‘Trough of Disillusionment’ in 2014." 

Gamification: Game With the Concept?

Next year will be the year gamification fails. It’s a concept built on hype, and 80 percent of all programs will die by 2014, according to Gartner

Rajat Paharia disagrees — 100 percent. The founder of Bunchball, a provider of online gamification solutions, he thinks it is only logical, in a data-driven world, that organizations implement gamification strategies to motivate employees and customers, and recognize, reward and encourage a deeper learning of concepts for better business outcomes.

Which side of the gamification hemisphere are you on? Is it a fad or here to stay? We caught up this week with a few industry insiders to find out what they had to say.

Forrester Report: It's Not Gamification, It's How You Use It

Forrester Report: It's Not Gamification, It's How You Use It Can gamification improve customer engagement? Yes, says a new report from Forrester Research -- but some companies misunderstand the concept and misuse the techniques. 

Discussion Point: Gamification & Unhealthy Competition

Gamification is certainly a hot topic nowadays. We've seen the power it has to engage customers, and now many companies are turning to gamification within the workplace in hopes to engage their employees like they have their customers. But is it a good idea, or does gamification cause an unhealthy competition amongst co-workers?

Gamification in the Enterprise - I Just Don't Get It

There's been a lot of talk about Gamification lately, and while I'm no expert, I'd like to take some time to explain why I just don't get it, why I don't think I ever will, and why I think the current treatment of the subject is overblown and heading into "trendy fad" territory.

Gamification is Here and It Means Business

“Employee engagement,” the high-profile catch phrase that’s been echoing through the halls of corporate America for the better part of the last decade is buzzing anew. The reason? An actual solution -- a game changer if you will -- has emerged, and with its proven ability to impact employee participation and commitment, it’s injecting new life into the concept of an engaged workforce.

Gamification: The Secret Weapon of Employee Engagement

Collaboration. Engagement. The Consumerization of the Enterprise. Today, global businesses are beginning to realize that driving and sustaining an engaged workforce is a necessity to increase efficiency and profits. Yet four out of ten employees worldwide are not engaged, according to an AON Hewitt study, and this lack of engagement is crippling business growth potential.

Bunchball Unveils Nitro 5.0 Gamification Platform, with 'Consumer Level' Usability

Gamification is no game, as competition heats up between companies offering game-like techniques to increase customer and employee engagement. In its latest move to keep up with the accelerated pace of this field, Bunchball released this week the next generation of its Nitro gamification platform. 

Badgeville Gamification + Adobe's Marketing Cloud = Behavioral Data with Analytics #adobesummit

Badgeville is bringing its games-for-engagement platform to Adobe’s Marketing Cloud. The integration will allow marketers to design engagement programs that are based on insights obtained from Adobe’s marketing metrics combined with Badgeville’s behavioral data.

How Gamification Can Impact Employee Engagement [Infographic]

This month we explore the connection between employee engagement and gamification. It's a partnership that many companies have been wrestling with for a few years now. The idea that incorporating simple, but meaningful "games" into workflows can somehow enhance an employee's productivity, while providing some healthy competition isn't so far-fetched. But like anything designed to disrupt the traditional nature of work, the success of gamifying the workplace comes down to people and process.

The Gamification of Organizational Learning - Two Opposing Theories

One of the most unique and new organizational learning strategies is gamification. The theory arises from the increasing embrace of gamer culture as a whole with younger generations rising to take the reins left them by their predecessors.

Game On: Bunchball Releases Nitro Gamification for IBM Connections #ibmconnect

IBM’s social software platform for businesses, Connections, is bursting with new features and add-ons. Now there’s one more, with the announcement this week by gamification vendor Bunchball of its first Nitro for IBM Connections. 

Game-based Design Can Boost Customer Engagement

Engagement with a brand is critical to its success in the marketplace. As described in a recent quarterly technology forecast from PricewaterhouseCoopers (PwC), applying game-based design -- or gamification -- to mainstream business can help create the levels of passion and engagement necessary for a brand to stand out among its competitors and remain in the front of consumers’ minds.

Gartner Gamification Report: 80% of Implementations Will Fail by 2014 From Poor Design

Gamification is all hype.

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