Next year will be the year gamification fails. It’s a concept built on hype, and 80 percent of all programs will die by 2014, according to Gartner.
Rajat Paharia disagrees — 100 percent. The founder of Bunchball, a provider of online gamification solutions, he thinks it is only logical, in a data-driven world, that organizations implement gamification strategies to motivate employees and customers, and recognize, reward and encourage a deeper learning of concepts for better business outcomes.
Which side of the gamification hemisphere are you on? Is it a fad or here to stay? We caught up this week with a few industry insiders to find out what they had to say.