Customer Experience Management (CXM), Information Management, Social Business
 
 
 

Generation Virtual News & Articles

Gartner Asks - Are You Generation X, Y or V?

Gartner's Generation Virtual

It appears that we are no longer defined only by our age when it comes to marketing. Gartner has brought forth a new generation category to determine how we are to be engaged — Generation Virtual (Generation V).

Gartner has coined the term Generation V to describe the blending of behavior, attitudes and interests in an online environment. Which of the four types of Generation V levels are you?

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