Gerry Mcgovern News & Articles

The most important thing is that a link is clearly understood to be a link. That way, when you scan the page you can immediately identify the links.

Links cause most problems when they overlap and audience based links are particularly problematic.

Start with the link, not the sentence. Often, all you need is a nice clear link. No summary text. The link should be the first thing you think about. You should only add surrounding text if absolutely necessary.

Linking is the essence of the Web. Web professionals must focus primarily on links, rather than the content or technology.

The Internet is helping us move towards a more educated, prosperous, healthy and wealthy world.

SurveyMonkey is a great web brand because it is both very reliable and extremely easy to use.

When an employee is on a salary, managers don't care about their time. They think it is elastic. This is why intranets perform so poorly.

The customer is the marketer; that's what social media is for. The customer is the advertiser; that's what Google is for.

"This website needs a total redesign," Bartholomew Daehria guffawed enthusiastically. "It needs to be much more interactive and visually attractive."

Mobile is a platform. It is a tactic, not a strategy. What you need is a strategy for the connected customer.

We compare in order to make the best decision. To do that we need to consider the opinion of both experts and crowds.

If customers get the first click right they have twice as much of a chance of completing their task than if they get it wrong.

The customer is not captive anymore. The customer is active. They are in control.

People are no longer so easily fooled by happy marketing and communication spin.

The reason Amazon is so successful is that theirs is a services culture rather than a product culture.