Gilbane News & Articles

Last week’s visit to Gilbane provided great access to insights and applications about the convergence of content, collaboration and the customer experience. In our attempt to provide you with a snapshot of sessions and vendors, it’s not always easy to be everywhere at once, especially when you’re not just an observer, but an active participant. Such was the case when I presented about the role of the community manager.

On our last day at Gilbane Boston 2011, we learned how to work together better to achieve better results and innovation. Remarkably, much of the conference emphasized people processes rather technology to improve the way projects are streamlined, websites are built and content strategies are aligned.

While at Gilbane Boston 2011, we've met with vendors to get the inside scoop about their newest projects and greatest insights about the state of web content management. In a world of rapidly increasing data, customers demand more meaningful content, while companies demand better control over how they create, share and manage it all. So what do you do, and how do you manage it all? 

Your website is dead. But your content lives in other formats, across other devices. What is currently available is only the beginning -- the world is changing, and as a result the way we interact with information is changing. In the session, Managing New Kinds of Content Mash-ups, Stefan Schinkel of Hippo walked us through the endless possibilities that content engagement afford us.

Anyone who has ever tried to implement a new software application knows that unless you can get past the IT department, chances of a successful deployment are slim. It isn’t that IT is a bully or that marketers are naïve, it’s more likely that these departments aren’t properly aligned. As we start Day Two of Gilbane Boston, we are attending an intervention of sorts. The session, Marketing & IT -- How to Work Together, is aimed to bring the two groups together. 

We’re live from Gilbane Boston 2011. Over the course of these two days, we’ll be examining the key elements of content, collaboration and customers so we can better understand how they all come together to enhance customer engagement across platforms, be it web, mobile or social. New social technologies and web content platforms can aid our approach, but the words we use and the way we share can also influence our impact.

Whether you’re fully immersed within a world of content management or you’re just getting acquainted with digital marketing across multiple platforms, Gilbane Boston 2011 may be worth the price of admission.

More companies than you think are managing content in multiple languages, but unfortunately few of them do it well. The latest free report from Outsell Gilbane shares the most recent developments in multilingual content management.

The Gilbane Group (news, site) has announced it is accepting presentation proposals for the 2011 Gilbane Boston Conference. The popular annual conference focused on content, social technologies and digital marketing is sure to expose speakers to a large and diverse audience.

Everywhere we go, we see Facebook "likes." Everyone clicks on the "likes." The "like" then becomes a part of your social context. Marketeers can access more info about you than you ever imagined, including your favorite restaurants, music, shops. What a devious premise.

In the midst of all kinds of things passing away lately, web content management was also proclaimed dead (and brought back to life) in one session at Gilbane Boston.

Remember that heartbreaking scene from Casablanca? Well, we won't have Paris, but we will have Boston and Gilbane Boston to get together and do the industry talk. Won't be as dramatic as the Rick-Ilsa exchange, but definitely fun and informative for all of you content management professionals. 

Now, now... Here's looking at you, kid. Do you have #gilbaneboston on your calendar? Here's why you should and what to look forward to.

Nuxeo CMO Cheryl McKinnon opened the second day of Nuxeo World with a look at the latest market trends in the ECM space.
 

Thanks to the iPad and other tablet devices, the publishing industry has been able to survive, even thrive. Of course in doing so, they’ve had to transform themselves away from print and toward electronic models. A recent study from Outsell’s Gilbane Group examined the ways in which the book publishing industry has evolved technologically over the past few years.

With the amount of content moving your web content management system and onto your website (among other channels), governance has become a critical activity. But is your Web CMS up to the task of effectively governing the content that moves through it? A new report from Gilbane suggests that it may not.