Gilbanesf News & Articles

One of the final sessions from last week's Gilbane conference (see our coverage here) in San Francisco focused on Personas, Market Segmentation and User Experience design. Strong assertions were made (e.g., "data without segmentation is crap") and key lessons shared. Here are the highlights and take-aways.

Web Engagement Management (WEM) seems to be one of the prevalent themes at this year’s Gilbane Conference San Francisco. The last session of the event was around the convergence of online marketing tools and web content management systems. CMS has been redefined as a Conversation Management System.

Mary Laplante from Gilbane Group moderated a discussion at the Gilbane Conference San Fransisco on the complexities and options for building and effectively managing multilingual sites with an emphasis on strategies for making local sites compelling and attractive to users based on local preferences.

What happens when you put four industry luminaries and a good moderator in one room? The room gets packed with people, who came to see the analysts fight over the hottest industry issues. And this is exactly what happened at the Gilbane Conference in San Francisco.

Hadley Reynolds of IDC moderated a wide-ranging discussion of strategies to enhance "findability" on corporate websites at this week's Gilbane Conference in in San Francisco. The discussion bypassed the most commonly-discussed topics such as improving ranking in Google or methods to increase click-through rates. Instead, the focus was on how to insure the people companies most want to reach -- potential customers -- can reach the right information and be converted from visitors to customers, both on the wider web as well as within the corporate website. Here are the key take aways.

Jeremiah Owyang of the Altimeter Group keynoted the Gilbane Conference in San Francisco today. His thought-provoking talk was focused on the roadmap for the social corporate websites with the goal of making them relevant again.

In the future, he asserts, there will be no corporate sites. There will only be sites assembled on the fly based on your social data.

The registration for Gilbane San Francisco Conference is in full swing. For those of you coming out to the event, don’t miss the keynote sessions presented by visionaries Jeremiah Owyang and Dan Rasmus.

We are. Even though the Gilbane Group (news, site) was recently acquired, the show must go on.

Gilbane San Francisco, scheduled for May 18 - 20, has just opened up for registration. The conference promises four tracks to serve specific roles in the organization (marketing, IT, a business unit, or an internal function):

1. Customers & Engagement
2. Colleagues & Collaboration
3. Content Technology
4. Content Publishing

If previous Gilbane shows are any indication (check out our coverage of Gilbane SF and Gilbane Boston 2009), this one promises to have something interesting for everyone in the web content management industry and beyond. Gilbane SF 2010 will feature around 40 sessions, panel discussions, workshops, product labs and more.

Here’s some helpful information for you to check out the event and to register:

• Conference schedule
• Session descriptions
• Pre-conference workshops
• Registration
• Twitter: @gilbanesf

See you in San Francisco. Be sure to wear some flowers in your hair ;)

One of the final sessions at Gilbane SF yesterday was around content standards: CMIS, JSR-170 and JSR-283.

Many realize there are several challenges with CMIS in particular and efficiently working with content from disparate content repositories in general.

The session aimed at shedding light on some of these challenges and possible solutions in the standards space.
 

At the tail end of this year’s Gilbane conference was a topic that, no matter which industry you’re in, should be at the top of your list of priorities: Delivering Customer Experience in Challenging Times. Or, as we like to put it, How to Keep Getting Money out of Penny-Pinching People.

Moderating the panel was Leonor Ciarlone a Lead Analyst in Content Globalization at Gilbane Group, and speakers were Nic McMahon, VP Global Technology Solutions, Lionbridge and Natasja Paulssen, a partner at Ordina Consulting.

It should come as no surprise to you that one of the keys to the value of Web content is the ability for people to find it. But how to enable that is the question. Yesterday afternoon at Gilbane SF, Bill Rogers, CEO, Ektron, and Christian Burne of Oshyn, spoke to this topic during a presentation about optimizing SEO.

Moderator Tony White, Lead Analyst, Web Content Management, Gilbane Group, opened the discussion by asking the audience, “What sorts of things are you doing to optimize search on your site?”

The response? Just the lonely sound of crickets chirping.

One of the most anticipated sessions here at Gilbane SF was the Keynote Industry Analyst Panel moderated by Frank Gilbane. Unsurprisingly, the panel revolved largely around all things social media.

As Gilbane pointed out, it is the second time in a row when this panel is "focused on social media. That fact itself is a very import thing to consider."

Back with more advice from Gilbane SF! In case Seth Gottlieb’s talk on how to select a CMS yesterday didn’t leave you feeling brave enough to take on the sea of solutions, we have another option: Let someone else pick it for you.

Today’s onstage tag team for the timid consisted of Tony White, Lead Analyst, Web Content Management, Gilbane Group, and Scott Liewehr, Strategy Practice Lead, Onesta. White began the presentation by explaining in detail his own personal process for matching vendors with clients, and Liewehr held up the end with a discussion about defining needs before solutions, rather than vice versa -- something many of us are guilty of.

The Gilbane conference is about content management, of course. But this year, it’s apparently also all about the people. Frank Gilbane made a quick appearance this morning to acknowledge the people. The facts: This year‘s audience represents 16 different countries and a variety of different industries; a melting pot of people.

Kicking us off from this new angle as the first keynote speaker was Kumar Vora, vice president and general manager of Enterprise, Adobe (news, site).

The second opening keynote at Gilbane SF was presented by Tricia Bush, group manager at SharePoint, who looked a bit into the crystal ball and focused her speech on the future of doing business on the internet and the promise of web content management.