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Godaddy News & Analysis

Demand for Tailored Customer Experiences Put Brand Loyalty at Risk

Brand loyalty is certainly an important element of your marketing strategy, but new research shows that it’s trumped by experience. inContact, a provider of cloud contact center software and contact center agent optimization tools, has released findings of a recent Harris Interactive Survey that examined the current state of customer service and the changing preferences of consumers.

Smartphones Taking on the Giants of Super Bowl Advertising

While we wait to see how BlackBerry Will promote the BB10, the new Star Trek movie already has an app, while Motorola, GoDaddy.com and others are putting up a heavy advertising presence among the car and beer adverts for this year's super-advertising-bowl-athon.

GoDaddy Bolsters Cloud Computing Competition with Data Center On Demand

GoDaddy Launches Data Center on Demand, Making Cloud Computing More CompetitiveCloud computing and hosting just got more competitive as domain registrar GoDaddy (news, site) joins in on the game with a new service called Data Center on Demand. With the new IaaS offering, GoDaddy is competing directly with the likes of Amazon AWS and Rackspace Cloud.

GoDaddy Goes Simple Social Media Route

GoDaddy SmartSpace

Not as Web-savvy as you’d like to be? Well, GoDaddy just solved that problem with the release of SmartSpace — an inexpensive, no-skills-needed tool for building instant Web sites complete with your popular social media widgets of choice.

Mochila Expands Online Syndication Network with New Partners and Services

If ever there was a Best Year Ever, Mochila’s having it.

In August, Mochila — the first global online media marketplace for print, video, and photo content — joined forces with Clickability, a leading content management platform.

In September, Reuters became a premier content provider. And Belo, one of the nation’s largest media companies, followed suit as a premier content syndicator.

Not to be outdone, Citizen Image, a user-generated “photojournalist” firm, joined Mochila as yet another premier content provider in October.

We’re well into our last month of 2007, and Mochila has announced still more partnerships and services. Frankly, I don’t know how they do it.

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