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Google News & Analysis

The Future of SEO is Not SEO

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Search engine optimization, as all traditional definitions describe it, is going to become obsolete. And the change has already begun.

The Internet has always been a landgrab. It started with domain name poaching and infrastructure oligopolies. Then we moved onto gaming search engines. Which, in turn, created a whole industry, built on one basic premise:

Figure out how to make Google put you on the first page.

While that strategy was relevant for its time (and still mostly is), it’s not what Google ever intended. And it’s not what the future of the Internet holds. 

Google Acquires Facebook Marketing Firm Toro

Google is back on the acquisition trail. Late last night it announced it had bought Toro, a startup that enables developers to market their apps on Facebook.

Originally known as Red Hot Labs, it was created by Amitt Mahajan and Joel Poloney, who had previously co-founded a MyMiniLife, a virtual world which users to create their own spaces and homes.

Microsoft Boots Google and Facebook in Favor of Skype

Microsoft is pushing Google Chat and Facebook Chat out of Outlook.com. Not surprisingly, it is urging those that need a chat application in Outlook.com to look to its own option, Skype.

In a statement emailed to Outlook.com users this morning, Microsoft explained that it had made the decision because of Google’s decision to discontinue using the the chat protocol XMPP.

Can You Name the 3 Leaders in the Public Enterprise Cloud Space?

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Put your money on hybrid cloud computing — and Amazon Web Services (AWS), Microsoft and Rackspace.

But be forewarned: Security (or lack thereof) is still a concern and one of the chief reasons for underuse of cloud resources.

The findings, contained in RightScale’s State of the Cloud Report for 2015, paint a picture of a technology space that is well established but still immature in some respects.

It also confirms that hybrid cloud deployments are the preferred path for enterprises movement to the cloud, which explains why leading vendors have invested so many resources into their hybrid cloud portfolio.

6 Ways Enterprise Search is Nothing like Google Search

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Google's popularity in the consumer world causes many people to have similar expectations of enterprise search. Beyond the 3000 plus engineers that Google has working on its search algorithms, ranking and relevancy of results, there are many other ways that the two cannot be compared. Taking an off the shelf product like SharePoint 2013 or Office 365 or any number of other specialty search applications designed for the enterprise simply does not work for many reasons. Here are six key differences of why Enterprise Search is nothing like Google search.

How Twitter Could Win the Social Media War

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Twitter's had a pretty busy 2015 so far. Just look at the data-sharing deal with Google and the acquisition of Niche, a content creation platform for the creative community.

However, the social network is still having trouble attracting users, according to some business analysts. Although it beat Wall Street's revenue expectations, it fell short of its expectations for monthly active users by 7 million.

Can Twitter really win the social media war?

How Google Webmaster Tools Improve Your Search Strategy

When a favorite toy is taken away from a child, the child cries. Digital marketers may have imagined their toyless inner child crying when Google revised the keyword data availability in its Google Analytics search reports.  

But since that time Google has worked to make marketers happy again, releasing reporting alternatives in its Webmaster diagnostic tool. Once again marketers can inspect links and search queries relative to a website, and develop an effective search and content marketing strategy. 

How to Use Cohort Analysis Beta Reports in Google Analytics

In his post on retailers driving timely and contextual engagements, Paul Mandeville noted how robust technology capitalizes on modern shopping behaviors and seasonal trends.

Such technology probably includes cohort analysis among its features. Cohort analysis can help retailers better understand observed online customer behavior, a boon as more people research details regarding their purchases.

Google Confirms Data Sharing Deal With Twitter

People will find out what you're tweeting quicker, thanks to a partnership between Google and Twitter. The deal, confirmed in Twitter's fourth quarter earnings call, will allow Twitter to provide Google with tweets as soon as they're posted to the social networking site.

Through the arrangement, Twitter hopes to expand its reach to more users. Twitter also has similar deals with Microsoft and Yahoo, but Google, as we all know, has the lion's share of the search engine market.

A Look at the Google Customer Journey Tool

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One of the most daunting aspects of a multichannel marketing strategy is determining what medium consistently attracts potential customers.  

Does an email or a tweet pique a customer’s interest? Precise understanding on digital influence is tricky, but combining Google Customer Journey Tool with analytics reports can bring marketing much closer to an easier understanding of that influence.

Google, EU on Collision Course Over So-Called Right to Forget

A Google advisory panel has concluded that people have the right to be forgotten — or, more accurately, a right not to be mentioned in search anymore. But it contends that right should only apply in the European Union, not across Google's wider global search.

The report is latest in an ongoing debate between Google and the European Union (EU) over an individual's right to remove or delist certain information. Last May, the European Court of Justice Ruling ordered Google to remove links to personal information from search results leading to personal information on an individual in Spain.

The ruling has been widely, albeit inaccurately, referred to as creating a “Right to be Forgotten."

In the aftermath of the ruling, Google convened an independent panel to advise it on performing "the balancing act between an individual’s right to privacy and the public’s interest in access to information." The findings are based in part on a series of public consultations across Europe.

How Google Analytics Tools Can Minimize Data Errors

Ever wish you could take something back? It happens — and we all make mistakes.   

For businesses, mistakes often happen when selecting data sources for analytic reporting. But with the addition of a data retrieval feature in Google Analytics, there is now a suite of tools that can help minimize data source errors and permit users to make corrections as needed.

Here's how the diagnostic tools can keep Google Analytics reporting accurately.

Marketers Are Mastering Digital Advertising, Adobe Suggests

Adobe's fourth quarter 2014 Digital Advertising Report shows digital advertising is becoming increasingly efficient — and that smart advertisers understand the nuances of customer behaviors, including the top days of the week for search.

The report analyzed search and social media data and trends around Google, Yahoo/Bing and Facebook. It's based on more than 500 billion Google and Yahoo Bing ad impressions and some 400 billion Facebook post impressions gathered throughout 2014.

The key take-aways:

  • Google Shopping Ads grew dramatically over the holiday season as expected, outperforming text ads eight times over.
  • Digital advertising continues to become more efficient with click-through-rates (CTRs) growth outpacing cost-per-click (CPC) growth.
  • Certain days of the week are better than others for certain ads — for example, Sunday is best for mobile ads, Monday for desktop ads and Friday for Facebook ads.
  • Despite a change in Facebook's algorithm that forced businesses to buy more ads, retailers still turned to Facebook during the holiday season to drive sales.

News Bites: Celum, Xerox, Google, Oracle, More

The latest in processing, collaborating, sharing, restoring, understanding, integrating, expanding and joining from the Spinach Capital, the West's Most Western Town, Oyster Town, The Land of Milk and Honey, the Birthplace of Aviation, Powder City and the City in a Garden.

Google, VMware Partner for Hybrid Cloud Computing

Google announced today that it has inked a new partnership deal with VMware that should give its public cloud services a considerable boost in the enterprise.

According to a statement issued by the two companies, VMware is making four Google cloud services available to enterprise customers through its vCloud Air hybrid cloud. The services include Big Query analytics, Google Cloud Storage, as well as Google Datastore and DNS services.

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