Google News & Articles

When it comes to online display advertising, two titans clearly dominate the marketplace: Facebook and Google Display Network. So if you are looking to place an online display ad and only want to use one outlet, which is the better choice?

Despite turnover in top management at Yahoo, the company still manages to kick out a slick-looking new browser that's creating a lot of positive buzz for a change. Unfortunately, Axis is missing some basic functionality.

As an avid DropBox and Box user, I was a little hesitant to add to Google Drive to my list of document sharing. But after downloading Google Drive for Mac this morning, I was pleasantly surprised to see how easy managing Google Docs is now. Don’t get me wrong -- it’s not like opening Google Docs from my desktop was that hard -- but the fact that I was able to manage Dropbox files from within my Macbook’s Finder window made it a little more laborious than I felt it needed to be. Now, I can gain access to, save and manage Google Docs from within Finder.

Google has passed the last regulatory hurdle in its announced acquisition of Motorola Mobility, Inc., Motorola's hardware-making arm, for US$ 12.5 billion. The Chinese antitrust authorities have approved the proposed acquisition deal, although with a condition that Google plays fair in the Android smartphone business.

We are definitely living in a mobile world. Two reports this week highlight the way we’re using our mobile devices, the mobile web and the apps we’re downloading.

Far be it from me to spread gossip and rumor BUT… well, yesterday when we took a look at the new upgrade to v2.1 of IBM’s SmartCloud, we came across a number of references to the fact that Google is building a c loud computing offering that is to compete with Amazon’s EC2 cloud.

We all know that search terms can have multiple meanings and it is high time that search engines could tell the difference based on the vast repository of online information available. Enter Google's Knowledge Graph to sort it all out, with mobile users high up the priority list.

iPad and even Android users have to wait on the new Google+ app update, but Apple iPhone users can get the free app now and the update seems to be a winner.

Anyone using Google's Webmaster Tools will no doubt have noticed a new Gmail-like layout for the dashboard as Google looks to align all its tools under a unified design. Site admins also should take note that some features have been removed, replaced or otherwise revamped.

Just when you thought it was safe to write Google+ off, it rears its head once again to convince you that it’s still alive and thriving. Such is the case with a new study that marks the six-month anniversary of Google+ Brand Pages by measuring its ability to adopt new users and engage them.

Bing has relaunched with a series of major changes, adding context and social elements to its new results page and a firm emphasis on "pure search." The roll-out will happen over the next couple of weeks, so stay tuned.

Google App maker BetterCloud has debuted a new domain management tool to go along with a collaboration tool it released in February, and the company raised US$ 2.2 million in new seed funding to keep building even more.

Google is making changes to its DoubleClick for Publishers (DFP) ad management solution designed to both streamline the custom targeting input process and expand the features and functions it offers. The new features are available in both the DFP and DFP for Small Business solutions.

Last month we reported that Google Analytics was launching a set of social reports aimed at helping users measure their social reach more accurately. Last week it officially rolled out its social reporting tools and announced a few additions that didn’t make our first go-round.  

Big data is forcing marketers to evolve, but big vendors in the key interactive marketing space are still leading the way, according to the new Forrester Wave: Interactive Attribution Vendors , Q2 2012 report.