Gone are the days when you needed to create paper prototypes of a page and test them in front of focus groups or run them through usability testing. Technology has evolved this process.
The Google Website Optimizer now helps one test and optimize a website all in the comfort of a real live visitor base.
Google Analytics is one of the most popular web analytics tools in use today; partly because it’s free, partly because it’s fairly straightforward to use. Now Google ratcheting up the analytics game with their latest feature set in the analytics tool shed: Google Analytics for Bloggers.
In one of their stellar new reports analyst firm CMS Watch recently reviewed Google Analytics, a free offering that shares the Google characteristics of a simple, effective UI and quick adoption by earnest early adopters.
What's the verdict? While pretty, it's insufficient to meet enterprise analytics needs.
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