Content Management Matters ™

Gone are the days when you needed to create paper prototypes of a page and test them in front of focus groups or run them through usability testing. Technology has evolved this process.

The Google Website Optimizer now helps one test and optimize a website all in the comfort of a real live visitor base.

Google has launched a new Website Optimizer Technology Partner (WOTEP) program to go along with its Website Optimizer Tool. The Website Optimizer is designed to help organizations increase traffic and turn more visitors into customers. Web Content Management provider Clickability has decided to take advantage of this new technology and is now a partner in the program.