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Google News & Analysis

Why Content Marketers Fail to Impress Google

With more than 70 percent of online searches happening in Google, it is no surprise that content marketers are constantly looking for new ways to use the search engine to realize ROI, be it by getting leads out of organic channels or by other attribution based metrics or means. However, content marketing seems to be losing its luster when it comes to impressing the search engine giant.  

Google's New Terms of Service Raise Privacy Concerns

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Google has more rights to the personal content users share than most people may have realized.

In its recently updated terms of service, the company acknowledges that it not only scans email, but retains the right to use personal content for marketing and internal development purposes.

If that's not enough to make you jittery, consider this: There could be even less privacy down the line. Google has significant mobile ambitions, including its modular smartphone dubbed Project Ara. Google previewed the phone, now in the earliest stages of development, at a developer event in Santa Clara, Calif. this week.

Cell phones pose multiple privacy problems, including lack of anonymity, location tracking and easy interception.

Microsoft Takes Office to the Chrome Store

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Only two weeks after Office landed on iPad and about eight weeks since it made it easy to find through the launch of Office.com, Microsoft is chasing users wherever it can find them -- and in this case it's Chrome Web Store, right in the middle of Google’s own stomping ground.

It also appears to have quietly retired its Scroogled campaign.

It would probably be a bit silly to overestimate the real impact of this, given that users were always able to access Office apps through the Office.com in the Chrome browser. But with a new CEO on board, any sign of changes in the way Microsoft is doing business should be paid attention to. 
 

Finally! Office for iPad: Still Want It?

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Let's cut to the chase. Microsoft CEO Satya Nadella’s first press conference since he started 52 days ago was pretty underwhelming.

Yes, he finally announced the launch of Office for iPad, along with the new Enterprise Mobility Suite — surprising just about no one.

But all of those who expected something more from Nadella, like detailed insight about his plans for the company, left disappointed. Aside from discussing his Mobile First, Cloud First strategy and those plans to push all Microsoft customers into the cloud, he didn't say much.

But give him points for being poetic, in person and online. As he noted in a blog post, "As long as human curiosity and ambition drive us to create new things, capture moments and collaborate to get things done, we should expect the world of devices to follow suit."

Google, Amazon Cut Cloud Prices Again

The battle for cloud supremacy intensified again.  At its Cloud Platform Live event Tuesday, Google slashed the prices for its cloud services lower than Amazon and Microsoft. Amazon responded with similar cuts. No news from Microsoft yet, but one thing is clear.

The big winners are cloud users.

Cisco, Google Collaborate on Chromebook #EnterpriseCon

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Google and Cisco are putting their enterprise collaboration faith into the little $200 laptop.

Or maybe they're just trying to gang up on Microsoft.

No matter how you slice it, the companies announced today at Enterprise Connect in Orlando a collaboration for collaboration software: the Cisco WebEx experience on Google's Chromebook and the integration of Cisco UC technologies into Google Apps.

Microsoft May Release Office for iPad

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If Microsoft press conferences are always a matter of intense speculation and conjecture, the conference that has been announced for next Thursday (March 27th) in San Francisco will be, by anyone’s standards, an exceptional event -- not least because it will be the first conference hosted by new CEO Satya Nadella. 

Of course, excitement is also being driven by speculation that, finally, Microsoft will be announcing Microsoft Office for iPad. 

Google Hits Microsoft Again By Slashing Storage Prices

As we noted yesterday, Google upped the game in the ongoing battle for dominance in the productivity suite space by offering new add-ons as well as cash to users who switch to Google Drive. Now Google is slashing the price of storage on Google Drive. 

Google Drive Offers Add-Ons, Cash to Microsoft Office Users

add-ons.jpgOne hit apparently deserves another. Just a few weeks after Microsoft Office dealt another blow in the ongoing slugfest with Google Drive, the Internet giant is fighting back.

In the past three days, Google has made two announcements that are creating new disruptions.  One of them — a new Office 365 to Google Apps referral program — seems specifically designed to annoy Microsoft,  while the  other, the release of third-party add-ons to Google Apps, adds additional functionality.

Has Adobe Found the Missing Link to Rich Web Experiences? #SXSW

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Alert the Discovery Channel. I officially spotted a potential yeti at SXSW recently. Not the hairy kind with big feet, but a missing link nonetheless.

CJ Gammon, a creative technologist at Adobe, hosted a packed house — with a line out the door — at a session that focused on ways the web can be used to create rich media experiences. His talk, Rich Web Experiences and the Future of the Web, proved two things: The five tool user interface engineering tool does indeed exist and the browser is anything but dead.

Five Ways To Produce Rock-Solid Email Marketing Campaigns

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For marketers, it boils down to this: Do you make it hard or easy to find your unsubscribe feature in your email marketing campaigns?

Google made the decision for you with Gmail: It's easy. It's right at the top now.

Bottom line for marketers? This change should not affect your campaigns so long as your focus is on engaging content that creates legitimate customer prospects and not on building large marketing lists, said Ann Breckencamp, product manager for CommandIQ, a CRM platform provider.

"Too many marketers are overly concerned with just trying to keep people on their mailing list," Breckencamp said. "The silver lining in Google’s new unsubscribe feature is that it should get marketers to focus instead on what really matters: driving true engagement with subscribers on a one-to-one basis."

CMSWire talked to Breckencamp about how marketers can use the Gmail change as an impetus to make their email campaigns better.

Does Gmail's 'Unsubscribe' Link Spell More Trouble for Marketers?

Google rolled out a new feature last week that made it easier for Gmail users to unsubscribe from marketing email lists. Going forward, emails identified as “marketing” in nature will contain a prominent unsubscribe link in the header. When a user clicks the link, Gmail will notify the sender to remove the user from the mailing list without any further action required from the user.

Is this one more step in Gmail's campaign to torture marketers?

Document Mgt Roll-Up: Facebook Quashes Its Email Service

docmgmtrollup.jpgWe saw a lot of action in the document management world recently, with Facebook closing the door on its much ignored email service, a rebranded Web Apps from Microsoft and a new Service Pack released by AvePoint aimed at improving data governance. Accusoft kept busy with the upgrade of its Prizm document viewer, while WatchDox offered a free document editor to its users.

M&A Watch: Marin Software a Possible Target if Ad Tech Consolidates

Based on its valuation and growth profile, Marin Software — a provider of a cloud-based digital advertising management platform — could be an attractive buyout target for a larger player in the online marketing space.

At the recent market cap of $373 million, Marin’s forward revenue multiple of 3.9 times the 2014 consensus estimate of $95.8 million (within the company’s guidance range of $95 million to $96.6 million) is reasonable given expected growth of nearly 24 percent.

Marin is a so-called busted IPO because the shares trade below the March 2013 offering price of $14. In fact, Marin shares have been on a downward trek ever since the first trading session: they opened at $18.95 and hit a post-IPO high of $19.95 on the same day. While the stock has recovered a bit from the November low of $8.50, it’s still 18 percent short of the IPO price.

Office Online Sends Google Another Punch

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Microsoft Office has just dealt another blow in the ingoing slugfest with Google Drive. But it's far from a killer punch.

In a post on the Office blog , Office Online product marketing manager Amanda Lefebvre outlined a number of changes to Office Web Apps, including a name change and the addition of some new features.

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