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Google News & Analysis

The Latest Reality on Augmented Reality

Beacons have become the new black of 2015 — highly desired by retailers to enhance the customer experience.

Well, another technology, Augmented Reality (AR). is also gaining traction, although it’s more of an oldie that has come back in style.

Augmented Reality introduces new dynamics for strategy and analytics. Specifically, it offers opportunities for new customer experiences, and for new ideas in analytics measurement tactics that can make those strategies more valuable.

Is Google Launching A Wireless Service?

UPDATE: Yes, it's official. Google launched its own wireless service, aptly named Project Fi.

Google will leverage its new technology to “intelligently connect you to the fastest network whether it's Wi-Fi or one of our partner LTE networks.”

What’s interesting about the new service is that it will transition service between wireless and Wi-Fi networks so that you’re always connected in the least expensive way. And this is Google’s responsibility, not yours. (I say this because I have the Wi-Fi option on my phone right now, but after receiving a Wi-Fi alert, I have to manually OK the switch).

On the Fi Basics plan ($20 per month), customers get unlimited domestic talk and text, unlimited international texts, “low cost” international calls, Wi-Fi tethering and coverage in 120 plus countries. The data prices are $10 for 1GB, $20 for 2GB, $30 for 3GB and so on. So, a plan with 3GB would cost you $50/month. If you don’t use all your data, you get money back for the portion you didn’t use.

Google reports there’s no annual contract required.

What’s somewhat unique about the service is that, once you connect your number to Google Hangouts, you can talk, text, and check voicemail via any screen that supports it, regardless of what device the person on the other end is using.

There’s more information in yesterday’s story below.

How a CRM App is Helping Google Best Microsoft 365

Google has been incrementally making its workplace products more and more functional — all, it seems, with one goal in mind.

It would like to eat Microsoft Office 365's lunch.

When it first launched Google Apps (now called Google for Work), the best feature was the cost. The products were free to use, although there was little in the way of service or advanced business functionality.

But that's been changing. More companies are piggybacking on Google for Work's foundation to launch their own products and, as these products mature, continue to invest and expand them.

One of the latest examples is ProsperWorks, the developer of Simple CRM for Google Apps.  

Microsoft Elbows Its Way Onto Android Devices

Microsoft has forged several new partnerships with tablet makers using the Android operating system, including Samsung and Dell.

Peggy Johnson, executive vice president for business development at Microsoft, said the deals extend Microsoft’s reach in the mobile world and extend its Mobile First, Cloud First strategy.

Come Closer: Here's How You Can Win the #MarchMadness Pool

Loser.

If you turned in your March Madness brackets earlier this week, chances are that that’s how you feel.

Fear not, you’re not alone. ESPN says 99 percent of the brackets submitted to their website were damaged by yesterday’s results.

Who would have thought the University of Alabama Blazers would beat the third seeded Iowa State Cyclones? Many expected Iowa State to be in the final four.

Or what were chances of UCLA knocking off SMU? Ditto for the Georgia State — Baylor result.

A blindfolded monkey throwing darts at the brackets might have better success than I did. 😝😩😡 Just sayin... #Marchmadness

— Julie Goolsby (@crazymrsg) March 20, 2015

You might take some comfort in knowing that the number crunchers at Google and Microsoft probably didn’t fare any better.  Check out Bing’s picks and where it got it wrongDitto for Google.

Filling out ur brackets u think ur genius. End of 1st day u realize ur an imbecile #MarchMadness

— Billy Black Chip (@BillyBlackChip) March 20, 2015

How You Can Smooth the Road to the Hybrid Cloud

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Companies interested in a hybrid cloud model have more and more options.

In January, Google and VMware announced a partnership to offer hybrid cloud computing.

In February, IBM announced plans to move at least half of its cloud development team into its hybrid cloud computing business.

Last year, EMC developed its own storage cloud play. In addition, Accenture and Microsoft extended their partnership with the introduction of Accenture Hybrid Cloud Solution for Microsoft Azure.

With the plethora of platforms, services and products, however, companies still hit more than a few bumps in the road as they move to adopt this tech strategy.

6 Reasons Why Google's Knowledge Graph Should Be on Your Radar

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Over the last year, Google has been putting more emphasis on its Knowledge Graph, and this will only increase in 2015. Inbound marketers who pay attention to this underutilized portion of the Google search results page will see huge impact for their efforts in the coming months.

Read on to find out how to adapt your inbound marketing efforts to emphasize structured data and why your implicit and explicit signals to Google matter. 

Would You Run Your Call Center on Chromebooks? Avaya Thinks So

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Avaya claims its Call Center services power a significant share of big call centers.

Among customer call centers with more than 400 agents, it estimates a 63 percent market share. Among call centers with more than 1,000 agents, it estimates a 70 percent share.

So what’s Avaya thinking right now? How does it capture that elusive market segment of call centers with 10 to 250 agents?

Today, the company spun off from Lucent Technologies and Bell Labs in 2000 announced an expanded partnership with Google.

The goal is to target a market segment that Avaya calls “green pastures.”  

That partnership creates a curious technology arrangement where Chromebooks — the class of PC created by Google to run essentially anything that can be run on the web — will become the exclusive device for running the company’s latest OnAvaya cloud-based call center.

Did Google Spill Your Domain Data All Over the Internet?

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Live by exposure, die by exposure.

It’s a hard lesson — and Google may have just learned it. According to Cisco security researchers, Google has inadvertently leaked the personal details and data of more than 282,000 domains registered through the company's Google Apps for Work service.

The domains were registered through the domain registrar eNom, which charges $6 extra on top of its normal change to hide personal information included in domain name registrations.

That plan seems to have worked well enough until the middle of 2013.

Want Google Love? Then Make Your Site Mobile Friendly

No one has to tell you that mobile is one of the most important concepts in the digital landscape. Americans now spend 60 percent of their digital media time on mobile, according to comScore, an Internet analytics company.

If that's not enough of an incentive to persuade you to create a mobile-friendly website, consider this: Starting April 21, Google will again update its search engine algorithm.

This time, it plans to give higher preference to websites with mobile-friendly site elements than those sites that don't. 

The Future of SEO is Not SEO

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Search engine optimization, as all traditional definitions describe it, is going to become obsolete. And the change has already begun.

The Internet has always been a landgrab. It started with domain name poaching and infrastructure oligopolies. Then we moved onto gaming search engines. Which, in turn, created a whole industry, built on one basic premise:

Figure out how to make Google put you on the first page.

While that strategy was relevant for its time (and still mostly is), it’s not what Google ever intended. And it’s not what the future of the Internet holds. 

Google Acquires Facebook Marketing Firm Toro

Google is back on the acquisition trail. Late last night it announced it had bought Toro, a startup that enables developers to market their apps on Facebook.

Originally known as Red Hot Labs, it was created by Amitt Mahajan and Joel Poloney, who had previously co-founded a MyMiniLife, a virtual world which users to create their own spaces and homes.

Microsoft Boots Google and Facebook in Favor of Skype

Microsoft is pushing Google Chat and Facebook Chat out of Outlook.com. Not surprisingly, it is urging those that need a chat application in Outlook.com to look to its own option, Skype.

In a statement emailed to Outlook.com users this morning, Microsoft explained that it had made the decision because of Google’s decision to discontinue using the the chat protocol XMPP.

Can You Name the 3 Leaders in the Public Enterprise Cloud Space?

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Put your money on hybrid cloud computing — and Amazon Web Services (AWS), Microsoft and Rackspace.

But be forewarned: Security (or lack thereof) is still a concern and one of the chief reasons for underuse of cloud resources.

The findings, contained in RightScale’s State of the Cloud Report for 2015, paint a picture of a technology space that is well established but still immature in some respects.

It also confirms that hybrid cloud deployments are the preferred path for enterprises movement to the cloud, which explains why leading vendors have invested so many resources into their hybrid cloud portfolio.

6 Ways Enterprise Search is Nothing like Google Search

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Google's popularity in the consumer world causes many people to have similar expectations of enterprise search. Beyond the 3000 plus engineers that Google has working on its search algorithms, ranking and relevancy of results, there are many other ways that the two cannot be compared. Taking an off the shelf product like SharePoint 2013 or Office 365 or any number of other specialty search applications designed for the enterprise simply does not work for many reasons. Here are six key differences of why Enterprise Search is nothing like Google search.

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