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Google Analytics News & Articles
By Katie Ingram
| Tuesday Jun 18, 2013
Many aspects of digital marketing concentrate on the customer, but in order for companies to create a good customer experience they need to have access to the most up-to-date data. Recent Google Analytics updates focus on Goals and the division's mobile capabilities.
By Katie Ingram
| Friday Jun 14, 2013

For the on-the-go employee, analytics is becoming a popular app to have on their mobile device. This week we see two new Google analytics focused mobile apps from Analytics3D and Metia.
By Anthony Myers
| Monday May 20, 2013
Web stat geeks will be stoked about Google Analytics updates that include real time widgets and interactive insights that help define how customers really decide to finally make a purchase.
By David Roe
| Wednesday Mar 27, 2013
Google has announced another small step forward with Google Analytics, this time with the redesign of its Social Reports that enables users to track conversations and activity that is developing around content on Google’s Social Data Hub Partners.
By Anthony Myers
| Monday Mar 25, 2013
Canadians enjoy greater privacy with a recent update to the country's web analytics standard, but the same Web tracking laws don't apply to government-run social media sites.
By David Roe
| Monday Mar 25, 2013
Google has updated its analytics -- again. It's not exactly news that Google is adding new features, but the general release of Google Universal Analytics to all its analytics customers adds a different kind of beast to the what we normally see.
By Anthony Myers
| Thursday Mar 21, 2013
Using the built in visualization tools in Google Analytics is like kissing your sister. Sometimes necessary, never a treat.
By Bob Clary
| Monday Mar 11, 2013
If you’re in the world of search engine optimization (SEO), or you’re looking to enter the world of SEO, this blog will showcase a few methods to track your SEO work with Google Analytics.
By Bob Clary
| Thursday Jan 10, 2013
I think we can all agree that Google and other search engines are putting a very large emphasis on content development in 2013 and beyond. Better stated; want to show up better in search engines? Write more content!
By Anthony Myers
| Tuesday Nov 20, 2012
Free analytics platform SumAll is a startup focused on providing at-a-glance insight into social and e-commerce ROI, and the company has a new round of funding to fine tune its product -- and donate to charity.
By Anthony Myers
| Wednesday Nov 14, 2012
Blogging platform Movable Type has 39 plug ins available now that the entire set has been fully translated over from the original Japanese.
By Marisa Peacock
| Tuesday Nov 13, 2012
Quick! Open up Google Analytics, go to Traffic Sources. Click on Search and then select Organic from the drop down menu. Chances are the first item in a long list of keywords will be “not provided.” But what exactly does that mean? Recently we spoke with Doug Wheeler, Optify's chief marketing officer for an eye-opening account of the impact that Google’s “not provided” keywords have had on referring traffic.
By Bob Clary
| Thursday Nov 1, 2012
With the growing popularity of social media marketing, many companies have a desire to learn more about what social media properties are performing the best, and which social media interactions are getting the most results for the company.
By Barry Levine
| Monday Oct 29, 2012
New Hampshire-based startup Trendslide is out with a new version of its mobile business dashboard app for the iPhone and iPad.
By Bob Clary
| Monday Oct 15, 2012
Do you have an e-Commerce website? If you do, you're most likely using a web analytics tool to gather actionable insight from your current customers. Beyond straight sales numbers, I use the various e-Commerce reports within the Google Analytics interface to determine where our customers are coming from and what marketing campaigns are paying off. I'm going to go through a method I use to help track these items.