Google Analytics News & Analysis
| Friday Apr 18, 2014
And now, the news ... Google Analytics provides a single view, Telerik open sources UI tools and launches newest Sitefinity and WebDAM refreshes its platform and mobile app.
Plus, Ektron unveils a new content marketing platform and Gmail trials a new Grid View for promotions.
| Friday Apr 11, 2014
And now, the news. Google gets Smart Lists, Sysomos integrates with Clarabridge, Bulldog gets Boosted, and 3CLogic goes 5.0.
Also in the headlines: multichannel contact centers get tips, addresses get corrected, reps need to know what they need to know, and Clari offers a new mobile sales productivity platform.
| Wednesday Apr 9, 2014
Solving chaos in complexity usually requires a solution that provides refinement. In automobiles, for example, fuel injection enables more refined gas and air mixtures needed to improve vehicle performance while meeting government standards for emissions.
For digital marketing, tag management systems are becoming that refining element for better performance while meeting immediate needs.
| Thursday Apr 3, 2014
Technology and comic book characters have one thing in common – they both require a reboot once in a while to renew excitement. Comic book fans got a rebooted Superman on film when Warner Bros. and Legendary Pictures released Man of Steel.
But for Google Analytics users, they received their own reboot in a quieter, yet still exciting, way.
Last year Google launched a new version of its main analytics code called Universal Analytics (UA), featuring a new script, analytics.js that replaces ga.js, an asynchronous script Google introduced in 2009. The new code introduces several enhancements that permit the script to work in conjunction with developer protocols or other measurement interfaces.
| Monday Oct 7, 2013
Google has updated its Analytics APIs for things like account setup and configuration, and large companies that want to get in on some of the closed beta availability action can sign up now.
| Monday Sep 9, 2013
Gathering data and providing that information to top-level executives is no longer the be-all, end-all job objective of marketers.
Actually translating that data into actionable items that improve your brand health management and, ultimately, increase sales is.
| Wednesday Aug 21, 2013
| Monday Aug 19, 2013
Google Analytics has announced a mobile apps management feature designed to improve mobile capabilities for developers.
| Friday Aug 2, 2013
Google has announced the beta-launch of a new analytics reporting API that enables users to act immediately on information that their Analytics account receives from other Google services.
| Friday Jul 26, 2013
In marketing, data is an important tool for engagement, improving the customer experience and targeting, but sometimes it’s not as manageable as marketers would like. Marketers don't have to spend a lot of resources and time sorting this data by themselves; there are platforms and products to help with this task.
Dale Renner is the founder and CEO of one such company, RedPoint Global, and he spoke to CMSWire about this problem and his company’s solution.
| Tuesday Jul 16, 2013
Over the last year, Google has been tracking feedback on its Content Experiments testing tool, and now it's been released as an API so testing website changes can be done without redirects.
| Wednesday Jul 10, 2013
Analytics patterns are always changing, so instead of relying on a daily summary report that’s only available in a desktop format, marketers need to be able to track this data from anywhere and on any device.
This is where KISSMetrics’s My Analytics could prove useful. Designed to track Google Analytics, the new app is an iOS alternative to Google’s own mobile analytics app for Android.
| Tuesday Jun 18, 2013
Many aspects of digital marketing concentrate on the customer, but in order for companies to create a good customer experience they need to have access to the most up-to-date data. Recent Google Analytics updates focus on Goals and the division's mobile capabilities.
| Friday Jun 14, 2013
For the on-the-go employee, analytics is becoming a popular app to have on their mobile device. This week we see two new Google analytics focused mobile apps from Analytics3D and Metia.
| Monday May 20, 2013
Web stat geeks will be stoked about Google Analytics updates that include real time widgets and interactive insights that help define how customers really decide to finally make a purchase.