Google Analytics News & Articles

Last month we reported that Google Analytics was launching a set of social reports aimed at helping users measure their social reach more accurately. Last week it officially rolled out its social reporting tools and announced a few additions that didn’t make our first go-round.  

The last post has blown for PostRank, with the company confirming the "sunsetting" of its popular social media analytics service, which Google brought last June, with users being advised to switch to Google Analytics instead.

Recently we reported that many marketers are under pressure to deliver convincing results to prove that their social media efforts are worth the investment. While it depends on what your goals are, Google Analytics is making it a little bit easier to figure out which social channels actually drive value for your business and which tactics are most effective.

Cloud based web content management (WCM) solution provider PaperThin Inc. has announced its latest release. The release, which is one of four planned for 2012, is heavily focused on providing new tools for marketers.

This is the sixth in my series exploring the new Google Analytics Platform components in detail. For this article, I'm going to spend some time going through the new Site Speed report that Google has added to the new platform. This report is a great way of checking in to see what pages on your website are not loading quickly. 

This is the fifth in my series exploring the new Google Analytics Platform components in detail. For this article, I'm going to spend some time going through the mobile reports, a feature that Google has improved to show users some great information on mobile website visitors.

As a follow-up to my previous article, Overview: The 'New' Google Analytics Platform, I'm providing a series of articles that dive into each of the platform's new components in more detail. For this article, I'm going to spend some time going through the Visitor Flow Report, a feature that can help you assess website engagement.

As a follow-up to my article a few weeks ago, Overview: The 'New' Google Analytics Platform, I'm going to provide a series of articles that dive into each one of the new components in more detail. For this article, I'm going to spend some time going through a very cool new feature: Multi-Channel Funnels.

Google fell under new management this year, and the shake up resulted in some heavy changes. A new idea of what legitimate content should look like, a social network that the company refuses to call a social network, and the loss of an experimental playground are just a few. In case you missed a beat, here's a look back at the highlights.  

As a follow-up to my article a few weeks ago, Overview: The 'New' Google Analytics Platform, I'm going to provide a series of articles that dive into each one of the new components in more detail. For this article, I'm going to spend some time going through the look and overall navigation of the new Google Analytics platform.

This week in Google, Chrome surged ahead of IE to become the most popular browser of all. New features were also released, including a multiple signin and a new API for Google Analytics. 

If you're currently using Google Analytics to track your website traffic, you may have noticed a New Version tab on the top of the platform. You've probably been intrigued enough to give it a click already, but if you haven't yet, go ahead! This is Google's new interface that has been in beta for the past year. They've officially announced that everyone will be switched over to the new version in January.

With this article, we'll go through a few key components related to the change. Future articles will explore in further depth each of the new features of Google Analytics.

This week in the Google-verse we got an accidental sneak peak at the new look of Gmail, handy new visual features in Analytics, and a goodbye letter from dear ol' Buzz. 

Google proved its staying power even further this week with an unexpected rise in quarterly earnings. On the product side, the giant took on Amazon with the release of Google Cloud SQL, and added some Twitter-like search features to the family. 

When compared to other Web analytics tools, Google Analytics has always fallen short in the timing department. Thankfully, that all ended a little over a week ago when the Internet giant added same-day statistical reports to the family. Let's take a look at how they work: