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Google Analytics News & Articles

The New Google Analytics: Visitor Flow Report

As a follow-up to my previous article, Overview: The 'New' Google Analytics Platform, I'm providing a series of articles that dive into each of the platform's new components in more detail. For this article, I'm going to spend some time going through the Visitor Flow Report, a feature that can help you assess website engagement.

The New Google Analytics: Using Multi-Channel Funnels

As a follow-up to my article a few weeks ago, Overview: The 'New' Google Analytics Platform, I'm going to provide a series of articles that dive into each one of the new components in more detail. For this article, I'm going to spend some time going through a very cool new feature: Multi-Channel Funnels.

A Look Back at Google in 2011

Google fell under new management this year, and the shake up resulted in some heavy changes. A new idea of what legitimate content should look like, a social network that the company refuses to call a social network, and the loss of an experimental playground are just a few. In case you missed a beat, here's a look back at the highlights.  

The New Google Analytics: Navigation & User Experience

As a follow-up to my article a few weeks ago, Overview: The 'New' Google Analytics Platform, I'm going to provide a series of articles that dive into each one of the new components in more detail. For this article, I'm going to spend some time going through the look and overall navigation of the new Google Analytics platform.

A Week in Google: Chrome, the Most Popular Browser in the World

This week in Google, Chrome surged ahead of IE to become the most popular browser of all. New features were also released, including a multiple signin and a new API for Google Analytics. 

Overview: The 'New' Google Analytics Platform

If you're currently using Google Analytics to track your website traffic, you may have noticed a New Version tab on the top of the platform. You've probably been intrigued enough to give it a click already, but if you haven't yet, go ahead! This is Google's new interface that has been in beta for the past year. They've officially announced that everyone will be switched over to the new version in January.

With this article, we'll go through a few key components related to the change. Future articles will explore in further depth each of the new features of Google Analytics.

A Week in Google: Gmail Redesign Leaked, Buzz Nixed, Analytics Pimped (Again)

This week in the Google-verse we got an accidental sneak peak at the new look of Gmail, handy new visual features in Analytics, and a goodbye letter from dear ol' Buzz. 

A Week in Google: Real-time Analytics, a Jump in Profit & More on Google Cloud SQL

Google proved its staying power even further this week with an unexpected rise in quarterly earnings. On the product side, the giant took on Amazon with the release of Google Cloud SQL, and added some Twitter-like search features to the family. 

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Google Analytics: Now in Real-time and Premium

When compared to other Web analytics tools, Google Analytics has always fallen short in the timing department. Thankfully, that all ended a little over a week ago when the Internet giant added same-day statistical reports to the family. Let's take a look at how they work:

A Week in Google: Plus Takes Over, Analytics Adds Real-Time Traffic Data

Google Plus has been in the news a ton this week, hitting 50 million users, adding highly-requested features and enhancing Circles. Meanwhile, Analytics got a fairly need update: you can now view real-time traffic data. 

4Q Suite Woos Google Analytics, Makes Sense of Escalating Data

4Q Suite Woos Google Analytics, Makes Sense of Escalating DataiPerceptions has done well with its 4Q Suite, a set of web-focused Voice of Customer (VoC) analytics tools. So well, in fact, that Google crowned it the winner of the Google Analytics Partner Summit third-party application competition. Here's a look at why.

A Week in Google: RIP Labs, Hello G.Co, New Webmaster Tools and 20 Million Visits for Google+

It was a heavy week in G world this time around. We sniffled and waved a sad goodbye to Labs, welcomed a URL shortener, a virtual ton of Google+ visitors, new Webmaster features, and saw the first signs of Google letting up on the whole Oracle lawsuit 

CEM: 5 Great Tools for Tracking Online Visitor Behavior

Choosing a web visitor behavior tracking tool can be a bit overwhelming these days. The field is filled, many tools are confusing, and trying to get a bang for your buck can be tricky. As an assist, we trawled for 5 kick-butt solutions to set you on the path towards better customer experience management.

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A Week in Google: The Lowdown on Google Plus, Tracking Social Engagement & New Mobile Landing Pages

Google hit hard this week with the release of several new offerings: Google+, social tracking within Google Analytics, mobile landing pages and instant Web aggregation. 

Google Analytics Now Tracks Social Engagement

Turns out the Google+ reveal wasn't the only thing up the Internet giant's social sleeve this week. Google Analytics and Google Webmaster Tools now provide tools for tracking the impact of tweets, likes, +1s and more on your website’s traffic. 

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