Google Analytics News & Articles

As a follow-up to my previous article, Overview: The 'New' Google Analytics Platform, I'm providing a series of articles that dive into each of the platform's new components in more detail. For this article, I'm going to spend some time going through the Visitor Flow Report, a feature that can help you assess website engagement.

As a follow-up to my article a few weeks ago, Overview: The 'New' Google Analytics Platform, I'm going to provide a series of articles that dive into each one of the new components in more detail. For this article, I'm going to spend some time going through a very cool new feature: Multi-Channel Funnels.

Google fell under new management this year, and the shake up resulted in some heavy changes. A new idea of what legitimate content should look like, a social network that the company refuses to call a social network, and the loss of an experimental playground are just a few. In case you missed a beat, here's a look back at the highlights.  

As a follow-up to my article a few weeks ago, Overview: The 'New' Google Analytics Platform, I'm going to provide a series of articles that dive into each one of the new components in more detail. For this article, I'm going to spend some time going through the look and overall navigation of the new Google Analytics platform.

This week in Google, Chrome surged ahead of IE to become the most popular browser of all. New features were also released, including a multiple signin and a new API for Google Analytics. 

If you're currently using Google Analytics to track your website traffic, you may have noticed a New Version tab on the top of the platform. You've probably been intrigued enough to give it a click already, but if you haven't yet, go ahead! This is Google's new interface that has been in beta for the past year. They've officially announced that everyone will be switched over to the new version in January.

With this article, we'll go through a few key components related to the change. Future articles will explore in further depth each of the new features of Google Analytics.

This week in the Google-verse we got an accidental sneak peak at the new look of Gmail, handy new visual features in Analytics, and a goodbye letter from dear ol' Buzz. 

Google proved its staying power even further this week with an unexpected rise in quarterly earnings. On the product side, the giant took on Amazon with the release of Google Cloud SQL, and added some Twitter-like search features to the family. 

When compared to other Web analytics tools, Google Analytics has always fallen short in the timing department. Thankfully, that all ended a little over a week ago when the Internet giant added same-day statistical reports to the family. Let's take a look at how they work:

Google Plus has been in the news a ton this week, hitting 50 million users, adding highly-requested features and enhancing Circles. Meanwhile, Analytics got a fairly need update: you can now view real-time traffic data. 

iPerceptions has done well with its 4Q Suite, a set of web-focused Voice of Customer (VoC) analytics tools. So well, in fact, that Google crowned it the winner of the Google Analytics Partner Summit third-party application competition. Here's a look at why.

It was a heavy week in G world this time around. We sniffled and waved a sad goodbye to Labs, welcomed a URL shortener, a virtual ton of Google+ visitors, new Webmaster features, and saw the first signs of Google letting up on the whole Oracle lawsuit 

Choosing a web visitor behavior tracking tool can be a bit overwhelming these days. The field is filled, many tools are confusing, and trying to get a bang for your buck can be tricky. As an assist, we trawled for 5 kick-butt solutions to set you on the path towards better customer experience management.

Google hit hard this week with the release of several new offerings: Google+, social tracking within Google Analytics, mobile landing pages and instant Web aggregation. 

Turns out the Google+ reveal wasn't the only thing up the Internet giant's social sleeve this week. Google Analytics and Google Webmaster Tools now provide tools for tracking the impact of tweets, likes, +1s and more on your website’s traffic.