Google Analytics News & Articles

What is perhaps an attempt to save a little face after several privacy disasters, Google has announced they’re working on a tool that will let users opt-out of being tracked by Google Analytics.  

A lot of stuff has been happening in the social media marketing realm thanks to companies like Webtrends and Omniture, but now it looks like everyone's favorite social network is kicking out some data reports of its own. This makes sense, considering the fact that Facebook just surpassed Google in hits.

How would you all—including non-techies—like to be able to track how users interact with your Silverlight content? Well, now you can. Google Analytics has officially integrated into the Microsoft Silverlight Analytics Framework.  

FatWire’s (news, site) first move of 2010? Analytics, baby. The Web Experience Management provider has gone and integrated Google Analytics into their FatWire Content Server for easy (and free!) website success tracking.

According to BtoB Magazine the web analytics market is expected to hit US$ 953 mil by 2014, and suggesting that the pickings might be even juicier Adobe recently acquired Omniture for the tidy sum of about US$1.8 billion.

If you're on top of things Web, then you've probably noticed a growing hum of activity in the analytics space. Here's a quick scan around the field and a look at what all this Web CMS + analytics integration news we've been hearing about means.

Big G recently tacked on more enterprise goodies to Google Analytics. The seven new additions boost existing capabilities as well as introduce new customization flexibility.

CrownPeak (news, site) announced its integration with the [updated] new Website Optimizer Experiment Management API (based on Google Website Optimizer) [/updated], claiming to be the first content management vendor to do so as one of three “inaugural partners.” This integration is "a new API program that will provide users with an integrated solution for Web content management." Sounds a tad confusing, doesn't it?

Truth be told, quite a few other CMS providers -- including the direct SaaS competitors like Clickability, Ingeniux, Marqui and others -- have already dabbled with Google Optimizer integration. But let’s take a look at what CrownPeak had done and how it might be different from the others.

Editor's Note: Leave it to Google to provide some clarity ;) According to the big G, this is a "new Website Optimizer Experiment Management API...  [that] allows for the creation and management of experiments outside of the Website Optimizer interface." So, pretty much everything we talk about below in regards to tapping into the existing API, less coding steps and a more native within the CMS integration still seems to be valid.

This week in web publishing: revenue-generating schemes, be it Twitter or CNN.

The public beta was released only days ago, but Australian CMS vendor Siteflex has shown us just how fast the Google Data Analytics API can be integrated into a web content management system.

Google Analytics is a very popular website analytics tool. This is partly because it's free, but also because it offers a lot of useful analytics on what's happening with your website. But people have been asking for just a little bit more from Google.

Now they have delivered. Google has made available a Google Analytics API that provides you with read-only access to your analytics data to integrate into your own custom applications and mashups.

Last week there was some chatter floating around on the Internet concerning whether or not Google’s old analytics code would be made obsolete, and what would happen to the 40% of analytics users still employing it.

Thankfully, Google quelled the fears of most by releasing a statement claiming urchin.js isn’t going anywhere. At least not yet.

Yahoo’s web analytics service, originally IndexTools until Yahoo took them over in 2008, is battling it out with Google in the web analytics ring. And despite their hold on the analytics world, according to CMS Watch, Yahoo beats Google in several areas important for enterprise analytics.

Regardless of the global economic uncertainty, online advertising is not going anywhere.

Why? One word: analytics.

Sprout, creators of Sproutbuilder.com, and Google have teamed up at this year’s Adobe Max 2008 conference in North America to make a couple of big announcements.

Sprout, a fairly new company is announced a new interactive flex-based service along side Google…who has announced that Google Analytics can now track Flash Media.

Together, the two have worked in conjunction to make the future of Flash-based social media happen today.

GX, a Dutch Enterprise CMS vendor, has released an out-of-the-box module which embeds Google Analytics information in its flagship product GX WebManager.

GX is participating in the Google Analytics API Private Beta program in order to deliver Google analytical data directly to GX end-users. With such an enhancement, users can monitor and optimize their Web site in an effort to increase traffic and optimize lead conversion.