Google Analytics News & Articles

Many aspects of digital marketing concentrate on the customer, but in order for companies to create a good customer experience they need to have access to the most up-to-date data. Recent Google Analytics updates focus on Goals and the division's mobile capabilities.

For the on-the-go employee, analytics is becoming a popular app to have on their mobile device. This week we see two new Google analytics focused mobile apps from Analytics3D and Metia.

Web stat geeks will be stoked about Google Analytics updates that include real time widgets and interactive insights that help define how customers really decide to finally make a purchase.

Google has announced another small step forward with Google Analytics, this time with the redesign of its Social Reports that enables users to track conversations and activity that is developing around content on Google’s Social Data Hub Partners.

Canadians enjoy greater privacy with a recent update to the country's web analytics standard, but the same Web tracking laws don't apply to government-run social media sites.

Google has updated its analytics -- again. It's not exactly news that Google is adding new features, but the general release of Google Universal Analytics to all its analytics customers adds a different kind of beast to the what we normally see. 

Using the built in visualization tools in Google Analytics is like kissing your sister. Sometimes necessary, never a treat.

If you’re in the world of search engine optimization (SEO), or you’re looking to enter the world of SEO, this blog will showcase a few methods to track your SEO work with Google Analytics.

I think we can all agree that Google and other search engines are putting a very large emphasis on content development in 2013 and beyond. Better stated; want to show up better in search engines? Write more content!  

Free analytics platform SumAll is a startup focused on providing at-a-glance insight into social and e-commerce ROI, and the company has a new round of funding to fine tune its product -- and donate to charity.

Blogging platform Movable Type has 39 plug ins available now that the entire set has been fully translated over from the original Japanese.

Quick! Open up Google Analytics, go to Traffic Sources. Click on Search and then select Organic from the drop down menu. Chances are the first item in a long list of keywords will be “not provided.” But what exactly does that mean? Recently we spoke with Doug Wheeler, Optify's chief marketing officer for an eye-opening account of the impact that Google’s “not provided” keywords have had on referring traffic.

With the growing popularity of social media marketing, many companies have a desire to learn more about what social media properties are performing the best, and which social media interactions are getting the most results for the company.

New Hampshire-based startup Trendslide is out with a new version of its mobile business dashboard app for the iPhone and iPad.

Do you have an e-Commerce website? If you do, you're most likely using a web analytics tool to gather actionable insight from your current customers. Beyond straight sales numbers, I use the various e-Commerce reports within the Google Analytics interface to determine where our customers are coming from and what marketing campaigns are paying off. I'm going to go through a method I use to help track these items.