Google Marketplace News & Articles

Busy-bee Jive (news, site) boosts its social content and marketing with some moves to raise its profile in the enterprise social space. 

 Any day is a good day for extending IT management, especially when it comes to protecting and preserving enterprise data. Cloud Sherpas -- one of the "Original 50" apps in the Google Marketplace -- makes this a daily goal by providing complimentary Google Apps modules for admins and end-users.

It’s been a big week for Google. From Google Wave, to the Chrome web store, to more developer storage, to its business addition of the Google App Engine, it seems like there’s a little bit for everyone to enjoy -- including Nordic River (news, site).
 

Yesterday Big G tided over users eager for some Google I/O news with a small treat: contextual gadgets. These gadgets draw information from Web applications, social networks, business services and other systems, and place it in your Gmail account. 

This week we saw Google move from taking a bite out of Microsoft’s pie to their first all-out attempt at devouring it whole. What we’re talking about, of course, is the Google Apps Migration for Microsoft Exchange tool.

If this is how we’re fighting now, then, well: Things just. Got. Interesting.
 

Ask Google Marketplace launch partner Zoho (news, site) why they wanted to integrate with Google Apps, and they’ll tell you it’s because e-mail is the most critical browser tab there is in the business world. Confused? Zoho’s CEO Sridhar Vembu recently shed light on a choice many have made since the marketplace announcement, as well as offered his own opinion about the future of the enterprise (note: it doesn’t look like Facebook).  

Do Google's recent moves spell trouble for Microsoft? Google seems to think so, and they're doing absolutely nothing to hide that opinion. In fact, today the G team released a tool called Google Apps Migration for Microsoft Exchange, which makes switching over a piece of cake.

So, the announement of the Google Marketplace was a pretty big deal, wouldn’t you say?

The excitement revolving around the new development goes to show how ready and willing most of us are to pack up and move to the cloud, and the Google brand is obviously going to play a major part in getting us there. 

Google set off an enterprise-tastic bomb last night when they announced the opening of Google Marketplace, an online store for business apps. Now, we can’t help but wonder, is Microsoft an impending casualty?