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Google Plus News & Analysis

Google Plus Gasps for Breath, Does Anyone Care?

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There's no mourning in cyberspace, no overt sentimental ramblings on social media — despite yet another move by Google to put its struggling social network out of its misery.

This time, Google is dropping the requirement for all new users to create a Plus account when signing up for a Google network.

Typically when Google chops a product, it triggers a storm of protests. With Plus, though, the blogosphere has been largely silent — a sure reflection of how few people care whether the network fades away.

Google Creates New Platform to Help SMBs

Customers are the heart of any business. We all know that, but now Google said so — so we know its true.

Managing customers across a number of different channels, however, is difficult. To help businesses do just that, Google has launched Google My Business.

Google My Business (GMB) offers business the ability to manage at least the Google channels including Search, Maps and Google Plus.

Given the number of small and medium sized businesses (SMBs) that are using Google to connect with customers, the only thing surprising about this is the fact Google hasn’t introduced something like it before.

Adobe Tells Marketers: Social Paid Ads are Hot, Cheap and Easy

Stuff of dreams.jpgCheap, easy and available to anyone has never been more attractive. In fact, in this age of social media, it's apparently the stuff of dreams of digital marketers.

As the just-released Social Intelligence Report by Adobe Digital Index (ADI) for Q4 2013 clearly explains, marketers who fail to advertise on social networks are missing a large audience for a relatively low cost. Marketers can get a lot of high-quality traffic and click-through rates (CTRs) from social ads, and can drive even more value when they analyze and optimize each campaign.

The report, which analyzes paid, earned and owned social media trends, is based on a study of 240 billion Facebook ad impressions, 1.5 billion Facebook posts, a half a billion referred visits and 6.3 billion social engagements on Facebook.

Social Media Briefs: Backlash over Twitter's Blocking Policy, Instagram Goes Direct

What a difference a day makes. In just 24 hours, two new features on two social media platforms have created quite the kerfuffle. Let's recap, shall we?

3 Practical Ways to Boost Your Google+ Profile

Customer experience, 3 Ways to Leverage Your Social Power to Boost SEO using Google+What was unclear back in 2011 is certain now -- the direct influence Google Plus has on search rankings makes this network important to your business. Google+ finally answers your C-Suites’ never-ending question: what is the ROI of social networks? If a significant portion of your leads come from organic search, then there is no longer a debate as to whether investment in social is worthwhile.

Google Adds Single View of Customer Reviews to Places

Google is upgrading its Google Place for Business service so users can collect everything their customers are saying about them online in a single, viewable place.

Google+ Upgrades Hangouts and Photos

Thumbnail image for image-google+locationsharing-2013.png Google+ has a reputation for being a bit barren for many users. But it just made several upgrades that could improve the user experience. Now there’s the ability to schedule a Hangout On Air and backup photos via auto syncing for iOS.

While we don’t see Google+ becoming the most popular place to share photos, that hasn’t stopped the company from taking dead aim at the Facebook and Instagram. Facebook has long been the go-to place for so called frictionless sharing of photos with friends and family, but Google+ updates like backup syncing of photos on iOS devices could prove to be a streamlined way to manage an incoming photo stream.

Google Getting Closer to Facebook for Social Logins

Janrain, Google Getting Closer to Facebook for Social LoginsSocial logins, where you can sign onto a multitude of websites with a social network or email login, can tell marketers which social networks are most popular for users of a given site, plus indicate other useful trends. Some of those trends are available in the new quarterly report from social login provider Janrain.

Google+ Rolls Out Embedded Posts

Google+ Rolls Out Embedded PostsGoogle has debuted an embeddable posts feature so websites can paste public Google+ posts into their pages, a capability already in place for Twitter and Facebook posts.

Social Business Enterprise Collaboration High on Google+ Radar

Google+ is spending a good chunk of time in its "terrible 2s” pushing features that make it easier for businesses to collaborate in its social networking enterprise.

Social Media Briefs: TweetDeck, Google+ Android Updates, PinLeague Top Pinners

customer experience: social media briefs

Creating a better customer experience and meeting customer demand are two important parts of any social media strategy. Many of this week’s new releases concentrate on oner both of these ideas.

Google+ Takes Over Second Place in US Social Media Rankings

Google+ is now more popular than Twitter among social networks in the US, according to a survey of 2,500 people by an ad firm called Burst Media.

Google+ Offers Content Recommendations For Mobile Sites, As Social Explodes Over the Web

Google+ Offers Content Recommendations For Mobile Sites, As Social Explodes Over the WebSite visitors could always do with a little more content, right? But even if your site has lots of great articles, getting links to the right kind of stories can be problematic. So, Google will now feed appropriate content using recommendations from its social media service for mobile users.

 

Google Updates Enhanced Campaigns For Google+, In App Mobile Ads

At the end of last week, Google announced its figures for Q1 that showed Google up 16% on the year. Google cited increasing willingness by enterprises to use mobile advertising and Google tools as one of the reasons for the lift. This week it offers upgrades to those marketing tools with enhanced campaign improvements for Google+ and mobile apps.

News in Brief: DataSift + Splunk MashUp, bigtincan SharePoint App, Citrix GoToWebcasts for SMBs

Let's take a quick look at a few releases out this week aimed at increasing social and business insights, enabling video collaboration and putting your SharePoint show on the road.

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