Back in 2012, AuthorRank was a hot topic among the SEO and inbound marketing sect.
Similar to PageRank, which aims to establish authority for domains and pages on those domains, AuthorRank was thought to be the key to measuring individual authority. Although Google never officially referred to it by that name, they patented techniques to use individual reputation as a search ranking suggested as much. Once awareness of the patent went public, the SEO industry quickly began talking about it as individual authority.
Author Authority would have made it much easier to rank people in different areas of expertise. It would reduce spam and scammy behavior, and push reputable content creators up the SERPs. What could possibly be wrong with that end result?
The excitement was nipped in the bud on Aug. 28, 2014 when, in a surprise move, Google’s Webmaster Trends Analyst John Mueller announced via Google Plus that the Google Authorship program was coming to an abrupt ending.