Here’s something to think about the next time your team crafts an email marketing message. "About two thirds of cyber attacks start with an email," said Patrick Peterson, founder and CEO of San Mateo, Calif.-based Agari, a security solutions provider.
Email is the foundation of digital, added Agari CMO Kevin Cochrane. "And the more we go digital, the more we put ourselves at risk. I think people are just realizing. It's a problem that needs fixing — now," Cochrane said.
In a conversation with CMSWire today from the first ever White House Summit on Cybersecurity and Consumer Protection on the Stanford University campus, Peterson and Cochrane said it was time to acknowledge the potential risks of the Digital Age.
While Peterson cautioned that there was no reason to panic about the growing threats of cybercrime, he stressed that it was time to face facts, accept reality and "be mindful" about potential dangers.
"In a digital, connected world full of stronger and stronger adversaries, the risks are extreme," he said. One of the biggest risks, he added, is a collective loss of trust in the digital economy.