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Gx Software News & Analysis

GX Software Launches GX WebManager 10 XperienCentral

GX Software Launches GX WebManager 10 XperienCentralGX Software has launched its GX WebManager 10 system, codenamed XperienCentral, in North America and Europe, and it's the company's first foray into personalization and addressing business needs around tailored customer experiences.

GX Software Merges Web Content Management With Customer Context

Internet use has become ubiquitous. It is a source of information, entertainment and interaction. Businesses recognize that having a web presence is critical, but it’s no longer enough. To attract visitors, retain their attention and convert them to customers, businesses must provide relevant content that engages each user. This is the goal of GX Software’s latest release, Web Manager 10 XperienCentral.

A Cultural Anthropologist's View of Community Management

CommunityRoundtablesmall.jpegThis year’s State of Community Management report, published by The Community Roundtable, takes an anthropological view of tracking, observing and analyzing how community management is being developed and implemented across organizations. And like cultural anthropologists before them, they have created a maturity model designed to help us all better understand the issues and competencies relevant to community managers. Margaret Mead would be proud. 

GX Adds Mobile Marketing to Web CMS

GX Adds Mobile Marketing to Web CMSLast year, GX Software released several updates and compass guides for its BlueConic and WebManager multichannel online engagement platforms. Today it offers WebManager more comprehensive, flexible opportunities for mobile marketing.

WebManager Upgrade Targets Social Business Marketing

GX Software has announced its latest upgrade to WebManager, v.9.16, that targets “far-reaching support” for social media marketing.  The upgrade helps turn web content “viral” and boosts web traffic, through integration with social media web sites such as Facebook and Twitter.  

The WebManager upgrade promises that an online visitor gets a social and personal experience, and offers businesses a path to social media by allowing consumers to share content along with peer-to-peer conversations about their brand, the company said.

Web CMS Compass Guides Released for Kentico, GX Software

Analyst firm Ars Logica (news, site) has released a couple of new Compass Guides, adding to the list of who's who in web content management. This time we reviewed the guides for GX Software and Kentico.

BlueConic Enhanced with Mobile, Social

gxSoftwareLogo.JPG GX Software (news, site), producer of online marketing software, has announced the latest release of its BlueConic multichannel online engagement platform. The company is the latest to embrace mobile and social in its tools with the latest round of enhancements.

What's Hot in Web Content Management in 2011?

There are many different perspectives on what's big in web content management (WCM) this year, and where better to hear them then from the crow's nests of WCM vendors themselves? Following are a number of brief interviews we conducted at the recent Gartner PCC and Forrester Marketing Forum events.

GX Software Enters Web Engagement Market with BlueConic

gxsoftware.jpgGX Software (news, site) recently announced its new real-time web engagement management solution, Blue Conic, at Gilbane Boston and GXConnect in San Francisco. Historically, the company has focused on web content, web traffic and visitor conversion management, but the introduction of BlueConic marks GX Software’s official entry into the rapidly growing engagement management market.

Are E-Commerce Capabilities Required for Building Engaging Online Experiences

gx_software_2010.jpgGX Software (newssite) is adding e-commerce capabilities to its web content management system, continuing its drive to provide a comprehensive web engagement management offering for customers.

GX Web CMS Offers Subscription Based Pricing Model

GX Web CMS Offers Subscription Based PricingGX Software (news, site) is one of a growing number of web content management vendors hedging their bets by offering per-month pricing for their WebManager content system.

GX WebManager Embeds Google Analytics

GX WebManager Google analytics

GX, a Dutch Enterprise CMS vendor, has released an out-of-the-box module which embeds Google Analytics information in its flagship product GX WebManager.

GX is participating in the Google Analytics API Private Beta program in order to deliver Google analytical data directly to GX end-users. With such an enhancement, users can monitor and optimize their Web site in an effort to increase traffic and optimize lead conversion.

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