Content Management Matters ™

Working in a creative industry, like design, is no guarantee that your work environment is a creative one. Ruts and lulls affect us all and it's often a challenge to take the extra steps necessary to revive our creative juices and reinvigorate our passion for innovation. At this year's HOW Design Conference, Making Creativity Work provided participants with solutions and insights into how companies and individuals can inspire and collaborate to develop exciting products.

CMSWire is here reporting live from the How Design Conference in Boston. The conference, which caters to all kinds of creatives, from marketing managers to graphic designers to advertising executives to web designers and strategists alike, aims to teach us a thing or two about being more productive, creative, organized and most of all inspired.

Coming from all backgrounds, designing for firms with lots of clients or working as an in-house designer with a staff of five, we designers face a multitude of challenges. The art of communicating effectively, whether it be with other creatives or our business clients, is our most challenging task. Enter Kathy Burton of The Creative Group, a staffing agency for marketing and advertising professionals. In one of the first workshops of the conference, Can’t We All Just Get Along? How to Identify and Work with Different Types of Communicators, attendees came equipped with their DISC profiles, indicating the four primary behavioral styles, each with a very distinct and predictable pattern of observable behavior.