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Hubspot News & Analysis

Is It the Right Time for HubSpot's $100M IPO?

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Digital marketing technology is all the rage in the CRM space and HubSpot co-founders Brian Halligan and Dharmesh Shah must believe Wall St. knows that.

The Cambridge, Mass.-based marketing automation provider filed for an IPO late today hoping to raise as much as $100 million. It will trade as HUBS on the New York Stock Exchange.

The IPO market for Software-as-a-Service (SaaS) vendors is lukewarm at the moment. But investors like General Catalyst, which owns 27.1 percent of the company, and Matrix Partners, which owns 17.1 percent, must think that now is the time.

Gartner Names 5 Vendors That Make CRM Cool

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If you still have doubts whether customer relationship management (CRM) is trendy, hip and cool, put your mind at rest. Gartner just released a list of "cool" CRM vendors.

But notions of coolness aside, what's equally as interesting is the evidence of specialization among CRM vendors and the signals that point to their potential growth.  

Why Cirrus Insight's Gmail-Salesforce Integration Is Hot

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More than a few pairs of eyes are on Cirrus Insight, the Laguna Hills, Calif., CRM app developer that integrates Salesforce with Gmail. Nearly 7,300 pairs of eyes, to be precise.

We know. Our last two pieces on the 13-employee provider -- our Nov. 26 piece, Cirrus Insight to Unite Salesforce, Gmail on Mobile Devices  and our Cirrus Insight Brings Pardot, Hubspot Marketing Automation to Gmail piece on Feb. 6 generated this interest.

So why’s the little two-year-old provider so hot at the moment?

Cirrus Insight Brings Pardot, Hubspot Marketing Automation to Gmail

Cirrus Insight claimed it broke the mold in 2011 when it integrated Salesforce with Gmail.

Last fall, Cirrus, which had been working on a mobile app to bring Salesforce features to the smartphones and tablets of Gmail users, announced integration with Conga, a popular Salesforce document builder.

Today, Cirrus is claiming another pioneer effort -- integration of Pardot and Hubspot marketing automation with Gmail.

Facebook Page Ratings Leave Unanswered Questions

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In the world of social media management, there's never a dull moment. Algorithms change, new platforms arrive and there is always new functionality to figure out. Such is the case with a new feature Facebook is rolling out, but hasn't provided any information about. I'm talking about Facebook page ratings.

 

Inbound Marketer HubSpot Introduces New Content Optimization System, Signals

HubSpot - Signals, marketing automation, digital marketingFor inbound marketers, three of the most important tools are content, contacts and analytics. This week, inbound marketing provider HubSpot announced the next generation of its platform, with updates to all three.

HubSpot Social Inbox Integrates Customer Data with Social Interaction

HubSpot.pngMarketing software provider HubSpot is out with an integrated suite of tools that it says will “make social media personal again.” Called Social Inbox, it merges a company’s contacts database of leads, opportunities and customers with its social media interactions. 

HubSpot Aquires PrepWork and Chime for Real-time Information & Context

Marketing software company HubSpot has announced that it has acquired web notification add-on Chime and briefing tool PrepWork.

Infusionsoft Nets Big Investment for Small Business Marketing Automation

Infusionsoft, a marketing automation vendor, has announced it raised US $54 million from investment firm Goldman Sachs. The company will use the cash to continue focusing on small businesses with up to 25 employees.

HubSpot Lands US $35m Investment Following HubSpot 3 Launch

Marketing automation start up HubSpot won US $35 million in its latest round of funding, and the company is growing fast as it looks to build on its 8,000 customers worldwide.

Ektron Partners with HubSpot for End-to-End Customer Experience Solution

Ektron announced a new partnership today with the Internet marketing company HubSpot. Good news for Ektron customers who want an all-in-one customer experience solution.

HootSuite, HubSpot Partner for Social Lead Generation

hootsuite-logo.JPG Social media management systems vendor HootSuite is partnering with marketing software platform provider HubSpot to connect social media to generating, managing and nurturing leads. The partnership will include an app integration in HootSuite’s App Directory, as well as educational content.

Acquia, Box, Domo, HubSpot Make Forbes Promising Companies List

Forbes released its list of America's 100 most promising companies, which includes familiar names such as HubSpot, Box, Acquia and Domo.

HubSpot Expands Social Media Management Portfolio With Oneforty Acquisition

Hubspot LogoWeb and mobile applications are on their way to dominate both the consumer and business software landscape. But with popular app marketplaces already in place, what's the best way to build up your own app portfolio? Buy one. This is just what social media management suite HubSpot (news, site) has done, with its acquisition of Oneforty.

Study: Social Media Most Active When Users Aren't

Many different elements can influence a social media strategy. Most of them rely on anecdotal evidence -- often the result of trial-and-error initiatives. While there’s nothing wrong with using experimental outcomes to plan how to use social media to reach customers, it also helps to use actual data.

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