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Hubspot News & Analysis

Post-IPO HubSpot Still Playing Competitor Catch-Up

marketing automation, HubSpot Gains in IPO, Still Needs to Play Competitor Catch-Up

If competitor stories are valid precedent, HubSpot's IPO last week was a good move.

But it certainly won't be an easy road for the Cambridge, Mass.-based marketing automation provider that made its NYSE debut last week. Not with future investment in marketing automation from competitors and not with recent advancements like Oracle's integration with BlueKai, according to a marketing automation analyst. 

"IPOs worked for Marketo, Eloqua and Responsys, so the precedent is good," said Gerry Brown, senior analyst for customer engagement and marketing technology for Ovum Research. "Competition for HubSpot will become intense as other vendors, such as Sitecore, offer marketing automation as an add-on. HubSpot needs to make sure they don’t get distracted from execution by the razzamatazz of the IPO."

Stock Market Makes Room Today for HubSpot $HUBS

Tech companies have spent billions on marketing automation in the last few years. The big guys. The kinda big guys.

More investors can get a piece of the pie now.

HubSpot, the Cambridge, Mass.-based marketing automation provider rivaling the likes of Marketo, Act-On, Pardot and Eloqua, had its IPO today. It's stock was valued $25 a share. HubSpot is coming off its annual conference last month and prior growth announcements. 

Wrapping Up Hubspot's #INBOUND14

HubSpot's INBOUND 2014 conference wrapped up yesterday in Boston, ending a week of events punctuated by higher-than-anticipated attendance and the company’s announcement that it would be launching a new sales platform. It includes a free CRM and what the company calls a “sales acceleration product” called Sidekick.

HubSpot Co-Founder on Growth, Inbound Marketing

digital marketing, HubSpot Co-Founder on Growth, Inbound Marketing Concept

HubSpot's time is now. At least for being in the news.

The Cambridge, Mass.-based marketing automation provider has its annual conference next week. It filed for an IPO last month.

It released its 2014 State of Inbound Report this week. It was named a "cool vendor in CRM" by Gartner in April.

Oh, and Shah and fellow HubSpot co-founder Brian Halligan just released the second edition of their book, "Inbound Marketing."

Now HubSpot wants to raise $100 million in its IPO filing.

What's on the mind of the HubSpotters these days as they remain hot in the industry? CMSWire caught up this week with Dharmesh Shah, chief technology officer and co-founder of the platform.

Is It the Right Time for HubSpot's $100M IPO?

2014-25-August-HubSpot-Co-founders.jpg

Digital marketing technology is all the rage in the CRM space and HubSpot co-founders Brian Halligan and Dharmesh Shah must believe Wall St. knows that.

The Cambridge, Mass.-based marketing automation provider filed for an IPO late today hoping to raise as much as $100 million. It will trade as HUBS on the New York Stock Exchange.

The IPO market for Software-as-a-Service (SaaS) vendors is lukewarm at the moment. But investors like General Catalyst, which owns 27.1 percent of the company, and Matrix Partners, which owns 17.1 percent, must think that now is the time.

Alfresco CTO: Intelligent, Adaptable, Amazing Tech Ahead

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John Newton has a vision of what technology and enterprise collaboration will look like in 2024. 

Trust these future goggles. They've got plenty of experience. Newton is the CTO and chairman of Alfresco, an open source enterprise content management provider. But back in 1990, he co-founded, designed and led the development of Documentum, which was later acquired by EMC.

"Assuming that it continues on more or less the pace it has so far, and there’s no reason not to think that, there is some amazing stuff that’s possible," Newton told CMSWire in a phone interview from the AIIM Conference this month, where he spoke. "Extremely high resolution displays. Virtual reality types of devices. New ways of inputting into computers. A lot of wearable technology that will go beyond the consumer stuff and actually make systems more usable for us."

Gartner Names 5 Vendors That Make CRM Cool

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If you still have doubts whether customer relationship management (CRM) is trendy, hip and cool, put your mind at rest. Gartner just released a list of "cool" CRM vendors.

But notions of coolness aside, what's equally as interesting is the evidence of specialization among CRM vendors and the signals that point to their potential growth.  

Why Cirrus Insight's Gmail-Salesforce Integration Is Hot

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More than a few pairs of eyes are on Cirrus Insight, the Laguna Hills, Calif., CRM app developer that integrates Salesforce with Gmail. Nearly 7,300 pairs of eyes, to be precise.

We know. Our last two pieces on the 13-employee provider -- our Nov. 26 piece, Cirrus Insight to Unite Salesforce, Gmail on Mobile Devices  and our Cirrus Insight Brings Pardot, Hubspot Marketing Automation to Gmail piece on Feb. 6 generated this interest.

So why’s the little two-year-old provider so hot at the moment?

Cirrus Insight Brings Pardot, Hubspot Marketing Automation to Gmail

Cirrus Insight claimed it broke the mold in 2011 when it integrated Salesforce with Gmail.

Last fall, Cirrus, which had been working on a mobile app to bring Salesforce features to the smartphones and tablets of Gmail users, announced integration with Conga, a popular Salesforce document builder.

Today, Cirrus is claiming another pioneer effort -- integration of Pardot and Hubspot marketing automation with Gmail.

Facebook Page Ratings Leave Unanswered Questions

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In the world of social media management, there's never a dull moment. Algorithms change, new platforms arrive and there is always new functionality to figure out. Such is the case with a new feature Facebook is rolling out, but hasn't provided any information about. I'm talking about Facebook page ratings.

 

Inbound Marketer HubSpot Introduces New Content Optimization System, Signals

HubSpot - Signals, marketing automation, digital marketingFor inbound marketers, three of the most important tools are content, contacts and analytics. This week, inbound marketing provider HubSpot announced the next generation of its platform, with updates to all three.

HubSpot Social Inbox Integrates Customer Data with Social Interaction

HubSpot.pngMarketing software provider HubSpot is out with an integrated suite of tools that it says will “make social media personal again.” Called Social Inbox, it merges a company’s contacts database of leads, opportunities and customers with its social media interactions. 

HubSpot Aquires PrepWork and Chime for Real-time Information & Context

Marketing software company HubSpot has announced that it has acquired web notification add-on Chime and briefing tool PrepWork.

Infusionsoft Nets Big Investment for Small Business Marketing Automation

Infusionsoft, a marketing automation vendor, has announced it raised US $54 million from investment firm Goldman Sachs. The company will use the cash to continue focusing on small businesses with up to 25 employees.

HubSpot Lands US $35m Investment Following HubSpot 3 Launch

Marketing automation start up HubSpot won US $35 million in its latest round of funding, and the company is growing fast as it looks to build on its 8,000 customers worldwide.

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