Content Management Matters ™

The Public Broadcasting System (PBS) has announced a deal for several programs to be streamed on the Hulu Web site. Among the shows featured will be “Nova,” “Wired Science,” “Carrier” and “Scientific American Frontiers” along with a 30-second advertisement before each program. Revenues will be split between Hulu and PBS.

PBS, being a not-for-profit, citizen funded television network has embraced the Internet despite a previous hesitation. Due to constraints affecting copyrights and affiliate connections, PBS has been weary of venturing in distributing their shows online; would consumers be more or less likely to donate during pledge drives if they can access the shows through other media outlets?

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