Iab News & Articles

Interested in how information about your online behaviors is collected? Forget Do Not Track or the Privacy Bill of Rights. Instead, look no further than the Advertising Option Icon, which lets consumers make informed choices about online privacy.

The Internet is the place to be, where ever you are. But if you happen to be in Europe, then the Web really is a great place to advertise.

The Interactive Advertising Bureau Europe (IAB Europe) released the findings of its annual advertising expenditure survey for 2007. Considered to be THE guide to the size and value of the European online advertising industry, its results showed that online advertising continues to grow, grow, grow, with “an average growth rate of 40% year-on-year.”